Season 1

Podcast Summit Recap - Day 2 - 2025

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0:01Welcome, welcome, welcome, welcome,
0:04back to Eleonide's Photos Industry Talk
0:09with your host, photographer Jackson.
0:14We're gonna run that right back.
0:19All right, welcome, welcome, welcome, welcome
0:23to Eleonide's Photos Industry Talk.
0:27And we're gonna jump right into it.
0:28Just left podcast summit 2025 in Atlanta.
0:34Day two is a wrap.
0:37The summit is over, I got some gems for y'all.
0:42First off, man, I started the day waking up at 4.50
0:49to meet David Shantz and some other creators
0:53and entrepreneurs bright before the sun came up at 5.40.
1:01We started stretching about 5.50
1:06and then started running about 6 a.m.
1:11Did two miles to our destination,
1:14then came back one and one,
1:17as in one mile there, one mile back.
1:20So a total of two miles, bright, early,
1:24getting the day started right before the conference.
1:26So I've been up for a little past 4 a.m.
1:34And you know, last night, you know,
1:37I did a blog, a blog style video
1:42and also audio for the podcast as you're listening.
1:48And I went to sleep late.
1:50I went to sleep about 1.30, 2 a.m.
1:54and got right back up two hours later.
1:57And it's about almost nine here, sun is setting
2:01as you can see behind me on the audio.
2:04I know you won't be able to see,
2:05but yeah, it's about nine here.
2:10So yeah, I literally been up all day tired,
2:13but I'ma spill some tea, I guess you can see.
2:22But nah, some insights, let me see,
2:28starting off, opening up, Willie Moore Jr.
2:31You know, he spoke about the four M's,
2:35which was money, mission, method, and millions.
2:42Then he also talked about the magic and your motive.
2:46And then, you know, yeah, what is your motives?
2:48And be clear about your motive.
2:51And another disclaimer, I am again outside,
2:55outside here in downtown Atlanta.
2:58So I recorded like this yesterday.
3:00I'm like, let me just run it back, same style.
3:03I have to, you know, I gave y'all some tips
3:06and insights from day one.
3:08Let me do day two the next day.
3:10So this is the next day.
3:12I'm outside, y'all might hear some music,
3:15some loud talking, yelling in the background.
3:17Hopefully y'all can hear my voice nice and clear.
3:21And any song played in the background,
3:25I do not have rights to this song, the music.
3:29So yeah, I don't have rights, so blah, blah, blah.
3:35Willie Moore Jr. also spoke about how his friend
3:38got a 90 million Netflix deal.
3:43A 90 million dollar Netflix deal.
3:48And it's huge, and you know,
3:50think it's possible for all of us.
3:53And then David Shands came out,
3:57and spoke about celebrating each other,
4:01the small wins, just like we did during the run.
4:05You know, some of us walked, some of us ran.
4:08The ones that ran, we finished first.
4:11So as the walkers was trickling in, we clapped them in,
4:15you know, hyped them up, celebrated them,
4:19gave them encouragement as they came in,
4:23and he told us to continue to show up.
4:28Continue to show up.
4:32Yeah, the background getting noisy,
4:33but I'm gonna still push through.
4:36And Jeremy, who David Shands got to interview
4:41from Red Circle, Jeremy, he spoke about
4:47having that brand longevity
4:51and partnerships and sponsorships.
4:53And to have it at least for three months,
4:55so aim for three months.
4:57But a typical contract started at 30 days,
5:00which is, you know, a month.
5:02So definitely some negotiations if you're aligned,
5:06and you know, that's like a trial, 30 days.
5:10But you know, if it works out,
5:12extend it to three months, six months,
5:14maybe even a year, try it out, you know?
5:19Per thousand downloads cost about 20 to $50,
5:24especially starting off, you know.
5:27I think 15 to 20 is a good spot,
5:30and then increase from there,
5:32especially as the more you show value
5:34and you know, prove that your audience is there
5:37for what you have to say and sell.
5:42CPD, I learned that, is the cost per download.
5:46So again, that cost per download starting off
5:49is a good $15 to about $50.
5:55So 20 to 40 is a good sweet spot,
5:58but you know, 15 and 20 is good at starting out.
6:05The podcast medium is one of the top markets
6:10for sponsorships right now, say less.
6:17And then Ms. Donnie Wiggins showed up and showed out.
6:25Always get some good nuggets from her.
6:30And basically she was saying,
6:34lean into your transparency, hence her podcast,
6:40full transparency and also on the Social Proof podcast,
6:44which she was number 57, episode number 57
6:48on the Social Proof.
6:50And you know, David asked her to become a host,
6:54you know, because she added that much value
6:57and it was a good conversation.
6:59So you never know when your partners,
7:01where your partners is gonna come from,
7:03the relationships you build,
7:05you never know where it may lead you.
7:08So definitely nourish and build those relationships
7:15and maintain and retain those relationships.
7:20She also said, use your podcast as a lead magnet
7:25versus a product and be part of a larger ecosystem.
7:29You know, monetize your back end
7:33and as she is a business development strategist,
7:41you just gotta soak in everything
7:42because strategy is key, the planning is key.
7:47I know she definitely helped David in the long run
7:50and they working together is just like a powerhouse
7:54on top of a powerhouse, you know?
7:57And I love them, enjoy them both
7:58and the Pull Up Experience,
8:02we definitely model our frameworks
8:05and you know, a lot that they do.
8:10As far as like the interview style
8:12and you know, how we conduct, you know,
8:15business around the podcast and we're getting better.
8:19Like I said, previously yesterday, you know,
8:21we have a lot on our plate.
8:24You know, the Pull Up Experience from Cleveland, Ohio,
8:26we are global, we're national,
8:30but we're soon to be global
8:31and also Alienize Photos industry talk
8:34who I am the host of as my personal podcast,
8:39preaching about my entrepreneur journey
8:41as I talk about business and give key insights
8:44as I'm doing now,
8:46as I go to different conferences and summits,
8:49workshops, you know, courses, eBooks
8:52and then everything I learned in between
8:55and then also when I interview,
8:58we still talk business and then I also ask
9:01how media, like photography, videography, newspaper
9:08because that's what I do.
9:10I create media and marketing.
9:14How does that affect your industry?
9:17So yeah, and then I attended the workshop
9:21with Miss Cynthia, she had a quote,
9:27AI is intended to be an extension of us,
9:30not the extinction of us.
9:34AI is intended to be the extension of us,
9:39not the extinction.
9:41We're not extinct and we won't become extinct
9:45and we will not let AI make us extinct
9:49because we're humans and we control it, all right?
9:54Digital diabetes cause mental obesity
10:03because we've taken in so much
10:05and not acting on it or doing what we just learned,
10:09you know, we're just taking it all in.
10:14Prop engineering versus context engineering,
10:18you know, it's like doers versus directors,
10:22you know, you wanna be more directing.
10:26Al Quincea, AKA at Conundrum,
10:29hey, who was number episode 300
10:34on the Pull Up Experience
10:37and David Shands, 200, the Conundrum, 300,
10:42we got some powerful people from Atlanta.
10:45Oh, that's our staple episode,
10:47so yeah, we thank both of them, you know,
10:51they added value to our community, our network
10:54and even us, you know, continually, even to this day,
10:59way after the episodes and the interviews, you know,
11:02they still provide insight and man,
11:06we still support them at all they do.
11:12But she spoke on AEO, you know,
11:21also about Instagram and then the A-B testing
11:25and how it's now a search engine.
11:30And again, back to that AEO,
11:35it's more important than the SEO now, so.
11:41And then social media has a mute button,
11:46especially Instagram.
11:48Mute those profiles and accounts
11:52that you don't want to get in your feed
11:57all in your mind, just flooding you with negativity
12:01and content that you don't want to see,
12:06block it out, mute it.
12:11Corey, Mr. Corey, he spoke about building a community,
12:19establishing your identity
12:21and also the trending mass relatability
12:28and then most of all, focusing in on high impact content.
12:35And you know, he works with a lot of brands, celebrities,
12:43helping brands and podcasts get celebrities
12:48and working with different celebrities and artists.
12:51So yeah, it's definitely important, you know,
12:55reverse engineer your brand intention.
12:58And like again, focus on high impact content.
13:02And then the AI panel with Miss Alicia Little
13:06and Cynthia and Alquencia, okay, a conundrum.
13:11Some things I took away from that was get meta verified.
13:16So that's Facebook, Instagram.
13:19Pay that money if you're not verified
13:22or get verified the old school way, natural way,
13:26but you know, it's gonna protect you in the long run,
13:29especially with, you know, AI as it's coming around.
13:33Again, sorry for the background noise
13:35as it's getting louder and louder and louder.
13:39I apologize, but yeah, I definitely want to, you know,
13:44speak my mind as I come from this conference.
13:52We're gonna be coming, approaching fraud detection fatigue.
13:59Like we're not gonna know what's real, what's fake.
14:01And it's just gonna be, you know, so much.
14:05We're not gonna know what's real, what's fake.
14:07And then we're just gonna get tired of it, you know?
14:11So be mindful of that, you know, it's coming.
14:16And then, you know, being faceless on your content,
14:22your podcast, you know, your brand that you develop,
14:26you know, don't be afraid to create a mascot, you know,
14:30with the AI, create a mascot.
14:32So that's something I'm about to actually look into.
14:35So yeah, I might need some names for a mascot, everybody.
14:40And then Mr. J. Hill interviewed the brothers from EYL,
14:45Earn Your Leisure, Troy, and Rishai.
14:48And I have their book, by the way, it's, ooh wee,
14:51it's amazing.
14:52I had to get it, I had it pre-ordered
14:54before it was released, and it was nice.
14:58And I actually had access to EYL University
15:02for a couple months, and it was nice,
15:04because I think like 2,000 a year, annually,
15:082,000 a year, I don't know if they got monthly.
15:10I think they just got an annual plan is two grand.
15:13Yeah, so, you know, it was worth it.
15:17I appreciate it.
15:19But yeah, they said, always follow your purpose,
15:22you know, the mistake entrepreneurs make
15:26is that they sell too early.
15:29And they said, start with adding value,
15:32trust, and build community.
15:35And David is huge on community building
15:38and building the community and retaining the community.
15:41And he has the morning meetup,
15:43and I had a chance to be a part of that as well,
15:45you know, for a few months.
15:47So I'm just thankful for the being in these communities,
15:50you know?
15:53Leverage your brand.
15:56And shout-outs to EYL for making a new deal
16:00with iHeart Radio, you know?
16:04So that's big, and that's major,
16:06and they're, you know, making good relationships
16:11with a lot of people, especially in Ghana, Africa.
16:15You know, they have Investfest.
16:17It was like two weeks from now,
16:21or like almost two, three weeks
16:23after podcast summit every year.
16:26So I haven't been to Investfest yet,
16:28but I purchased the virtual tickets and a replay.
16:33So yeah, due to my schedule,
16:35getting back to Atlanta that quickly,
16:39I just can't write at this moment in time these years,
16:43but it's coming soon where I could hit both
16:45the podcast summit and earn your leisure
16:48in Investfest each year.
16:53But yeah, looking forward to attending live
16:55one of these upcoming years.
16:58And then Troy said,
17:01intuition is like God whispering in your ear.
17:05Follow your intuition,
17:07especially as you get big
17:09and work with different partners,
17:11different brands, different sponsorships.
17:16You know, follow your intuition.
17:17If it doesn't align with your brand,
17:20don't be afraid to say no, you know?
17:22Say no.
17:23And then Donnie Wiggins and Brandon shot me.
17:29Whew.
17:30They had a little improv session,
17:34but Brandon, you know, he started, you know,
17:41meeting Dave at the mall when he had a kiosk
17:44selling Sleepist but Suckers, you know,
17:49it's a T-shirt brand, it's a clothing brand.
17:53And you know, it kind of got mentorship through him.
17:57And then he said he purchased David Shan's
18:02entrepreneur course, or he was following along
18:05with his course, Entrepreneurship 101.
18:19The music, y'all.
18:22That's wild.
18:28They trying to drown me out, y'all.
18:32Wow.
18:33The perks of outside in Atlanta at night,
18:38down times, it is the weekend, so I get it.
18:41Everybody trying to party and stuff.
18:44Again, I own no rights to these songs.
18:47This music, I own no rights.
18:51So this does not be monetized.
18:55This is just free game for my community, my audience.
18:59I appreciate y'all for sticking with me.
19:02All right.
19:04Ooh, be the CEO of your own media source.
19:12You are the CEO of your own media source.
19:16Donnie Wiggins.
19:17If you didn't get nothing else from her,
19:20from the previous gyms that I've dropped,
19:23that is a great one.
19:25And then closing the day off with none other
19:28than David Shan's again, you know.
19:31Oh man.
19:34Entrepreneurship is a challenge.
19:37The three pillars he focuses on is content,
19:40community, and cash flow.
19:42You know, if you're not where you want to be,
19:46maybe it's your community.
19:49Or if you've got a good community, maybe it's the content.
19:53Well, if you've got the content and community,
19:55well, maybe it's the cash flow.
19:57Maybe it's a cash flow issue.
19:58Maybe your way you monetize
20:01and your systems is incorrect, you know.
20:04So check it, work on it, adjust it, you know.
20:07But those are three pillars to help you succeed,
20:10especially with podcasts and also entrepreneurship.
20:15Big things, there's leadership, team building,
20:18community engagement, pricing,
20:20being in the right environments.
20:21How many people in your call log do you look up to,
20:29you know, or who in your call log life you desire?
20:35Or is it the people you've been talking to on the phone
20:37a couple of hours, just, oh yeah,
20:40and they did this and that and that and that.
20:42Oh yeah, the sports team.
20:44Yeah, we going to championship.
20:46Oh, the weather, oh, it's cold, oh, it's snowing,
20:48oh, it's raining, like two hours.
20:52Those are not impactful conversations.
20:54Those are just, to me, smart talking.
20:56Everybody knows me, knows I do not like smart talk
21:00and I just shy away from it.
21:02I know I sing standoffish a lot of times,
21:05especially like with conversations like that.
21:08Yeah, how can we add value and impact to each other?
21:12You know, that's the type of conversation
21:14is I like to do, you know, I like to go deep, so,
21:17you know, and then just leaving it off, you know,
21:22what's your business model, your content,
21:24to cash-map it, the products and services
21:27you're aligning around your podcast and your business.
21:30And then once you get inside his communities,
21:34like the Seven Figure Podcast, you know,
21:37he has 10 monetization strategies.
21:40So look out to that, look out for that.
21:43And if you want to be a part of that, you know,
21:45reach out to him.
21:46I'm sure the link is in his bio on his website.
21:50But yeah, if you visit David Shands on Instagram,
21:53it's definitely in his bio, I've checked it out.
21:57Had a chance to view that as well, and man.
22:02But yeah, everybody provided content over this weekend,
22:08you know, I met some good people,
22:11some good podcasters, creators,
22:14people who's from Atlanta, not from Atlanta.
22:17So yeah, it's a blessing, you know,
22:18keep building that work, that network.
22:21And yeah, I'm about to get to work.
22:22I'm about to actually do another recording
22:24with Brianna from OFL Studios,
22:28my life partner, my right hand, my baby.
22:32So yeah, we about to get started soon.
22:37So I'm about to take a bite to eat,
22:39take a break, then we about to set up for this film.
22:42And anybody that don't know us,
22:43you know, check out our WWWs,
22:47that's our work with we,
22:50work with we, WWW.
22:53It's a spinoff and a work with me,
22:56work with me, so that's our solo.
22:59And then work with we is when we're together
23:01and that's creative frequency.
23:03You know, follow us on all our media
23:05on a creative frequency.
23:09Yeah, and our website coming soon.
23:13But yeah, we have a lot, but I'ma close this.
23:16You know, you can find me on all social media
23:19at Alien Eyes Photos and alieneyesphotos.com.
23:24That's Alien Eyes with a Z, Photos with a S dot com.
23:30And yeah, I'm photographer Jackson.
23:32If you need coaching, especially in the media space,
23:35marketing, I do ideation sessions
23:38and you know, help build your marketing and strategy.
23:42So yeah, let's get it.
23:44I am about to sign out,
23:46relax, eat before this next recording is set.
23:49It's been a blessing, y'all.
23:50We out here.
23:52Hey, peace.