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Alex Hormozi $100M Money Models Book - Attraction Offers How To Make Money

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0:01Welcome, welcome, welcome to Alienize Photos industry talk.
0:08And I'm gonna jump right into it.
0:09This is iconic.
0:13I wanna say first congrats to Alex Harmozzi
0:17who owned multiple gyms.
0:22Believer gym instructor, fitness instructor, coach.
0:27Then went on to scale multiple gyms
0:31and started scaling and investing in multiple businesses.
0:35You know, I watched live, at least 70% of it.
0:39I watched him live, you know,
0:43achieve the Guinness World Record.
0:48Selling, I think the fastest within the day.
0:55The fastest selling book within 24 hours,
1:02non-fiction book in 24 hours.
1:05And he really set it as a goal and invited them
1:09to be a part of, you know, at a book launch he did,
1:15which was, you know, amazing and, you know,
1:17had me thinking, had a lot of people thinking
1:19and people talking about it.
1:21And I did pre-order the book
1:24and I wanted to check it out.
1:28I'm not a big consumer of Alex's content,
1:35but, you know, I'm familiar with him
1:37and what he do as far as scaling businesses.
1:41And, you know, I read, the more I read his book,
1:46it's, man, it's great.
1:51You know, some things I wanna talk about just are simple.
1:59You know, he states,
2:00good money models make millionaires.
2:05Good money models make millionaires.
2:08And this is from his new book,
2:10That Achieve, you know, that record of the most sales,
2:17book sales in 24 hours.
2:20And I'm not sure where the numbers are at right now,
2:24but I'll put them in his show notes
2:26after I do that research.
2:29But, you know, he have the series
2:33and this is the third of the series
2:35and the series is sold over a million copies.
2:41They call it the $100 million series.
2:45And this book is $100 million money models.
2:51Again, by Alex Hormozi, How to Make Money.
3:00And a lot of these are going to be about offers.
3:06Like he has four type of offers.
3:08He break down attraction offer, the upsell offer,
3:11downsell offer, and a continuity offer.
3:15If you're not sure what those offers are,
3:20I know I have an episode called Offers.
3:24You know, I will start there,
3:25but in the future I will certainly
3:27have another updated episode on offers
3:31and about offers and the different offers you can do,
3:35especially for your industry.
3:37But I know with my creative entrepreneurs,
3:41you know, take heed to this because you could be doing
3:46one or two of these things
3:48that you never even thought about, you know.
3:52How can you add more value?
3:54How can you get something for free to add more value
3:57to what you already offer?
3:59Oh, you do the photo shoot if you're a photographer.
4:03And just offer a free print, you know.
4:05It may cost you, you know, some money,
4:08but you know, what if they are a returning client,
4:12you know, on a consistent basis
4:14because you did that special act of kindness.
4:18There is something for free.
4:20So sometimes we have to give something away for free
4:25just to add more value on the guarantee.
4:32And I like this, kind of like an open up paragraph.
4:41If you make more offers and people buy them,
4:45you make more money.
4:47If you make more money,
4:49you can use it to get more customers.
4:53And I think that second sentence on using it
4:56to get more customers is key, you know,
5:01because we may buy more supplies
5:07or more education, training,
5:12and probably other stuff we don't need equipment,
5:18but put it back into the marketing, into the advertising.
5:23You know, maybe we don't need a new tool, this new AI.
5:28Maybe we just need better marketing, you know.
5:32Marketing is critical, marketing is key.
5:36So when we get money coming into our business,
5:39especially when you first start a note,
5:42you want to reinvest, reinvest your money.
5:46You make these offers, you get any sales,
5:48you shake your hands,
5:50put it right into the business.
5:54You know, there's a lot of times,
5:57you know, I didn't pay myself for the business.
6:01It's just reinvesting and reinvesting
6:03and, you know, just to be candid,
6:10you know, me having more of a personal brand,
6:16a more front-facing brand
6:20that highlights creatives and entrepreneurs,
6:26and my creative entrepreneurs,
6:29my creative artists, business owners, colleagues,
6:35you know, elevating positive stories
6:44will always be my core,
6:46but when people think of alien eyes,
6:48they think of me, they think of alien,
6:51which alien was around in my music, in poetry,
6:57performing and recording days.
7:00You know, if you check out Alien Our Players,
7:03I built that music brand
7:06before I switched to visual media,
7:09photography and video production.
7:13And I kept the alien and, you know,
7:16now I'm using my eyes to, you know,
7:21provide solutions for creative entrepreneurs,
7:25which I do with event photography,
7:27helping you market, you know,
7:29your business through event photography.
7:33And, you know, maybe I didn't think it
7:39all the way through, you know,
7:41starting a new business for the long term.
7:44I knew immediately, you know,
7:45just carrying that same name,
7:49like a name transfer,
7:53kind of like changing the last name,
7:54I guess you could say.
7:57You know, I upgraded it, you know.
8:00My business mindset upgraded.
8:03It got married, you know, with music.
8:07I could've went wider.
8:09I could've continued on and wider,
8:13but just the time I was at,
8:16I was more entrepreneurial thinking
8:19versus the creating and I'm a creative.
8:22I'm an artist at heart by the core.
8:25That's first, I am a creative.
8:32But with the shift,
8:33we're just more business and entrepreneurship,
8:35you know, having that mindset
8:39and also that money mindset
8:42and just running the business
8:44and stepping out there testing the waters,
8:50doing something I love, you know.
8:52I remember my mother bought me a camera
8:55on a field trip.
8:56I was maybe six or seven,
8:58so like first grade.
9:01And, you know, the little wound up cameras,
9:04the shh, shh, shh, and then you click it,
9:08the shh, shh, shh, click it.
9:11You get like 12 shots through the film
9:16and I'm just, man, field trip at the zoo.
9:19I'm just pressing a button.
9:22Probably the worst pictures I ever took, literally.
9:27You know, I'm first grade, just pressing a button.
9:30Not even fully composing.
9:34But, you know, I noticed a number at the bottom.
9:37It was like, it had like a five.
9:40I'm like, wait, I was limited
9:44to the number of photos I had to take.
9:48And I'm just testing out like, shh, shh, shh.
9:51Wait, did I not remove it?
9:52Oh no, I would say two.
9:54Oh shoot, so I only got two pictures left
9:56and end up using that two photos
10:02that I had left to take, you know,
10:04two pictures I could take.
10:07With the film camera.
10:11And I'm first grade, second grade maybe, at the latest.
10:18And everything excites me.
10:20I seen a new animal.
10:22I think it was a lion at the time.
10:24I just tried to take a picture of the lion.
10:27And I'm like, wow, I can't take no more pictures now.
10:30You know, after those two shots was up.
10:34So, you know, years and years later,
10:36I come back, photography, you know, very photogenic.
10:43And also love being behind a camera, which I love.
10:48It's just a whole creative aspect and creating and,
10:51you know, freezing time.
10:52You know, I'm a superhero, freeze time.
10:57But continuing with Alex,
11:01what if you make your customers twice as viable
11:04and you get twice as many of them
11:07and those customers at twice the speed?
11:14Yeah, who wants that?
11:17Twice the speed, twice the amount, twice the value.
11:27If you make customers twice as value
11:29and get twice as many of them,
11:32you get those customers at twice the speed.
11:36Woo, your business grows eight times faster.
11:42And wait, if you triple them,
11:45your business grows 27 times faster by tripling them.
11:54By tripling them, your business grows 27 times faster.
12:03Wow.
12:06You know, and that's going back to those offers,
12:10you know, the traction offer, upsell offer,
12:12downsell offer, continuity offer, you know.
12:17It's all about turning strangers into customers,
12:23building our audience, having a game plan,
12:28sticking what you need to stick to,
12:33you know, find out how it could work for you
12:38going back to the offer.
12:42Just find out which one works for you.
12:45But I would always recommend
12:47starting with the attraction offer.
12:49You got to attract, you know.
12:51It's kind of like someone taking a quiz
12:55just to see if they're a good fit,
12:56or an interview to see if they're a good fit.
13:01Attract, you know, attraction offers
13:07is like lead generation, which can be free, discounted,
13:14a low price, low entry, or maybe a trial offer.
13:21Attract, attract, attract.
13:30Yeah, this book is good, you know, kind of blew my mind.
13:37And I was kind of, I would say indifferent, you know.
13:43I knew it would have been a decent book,
13:45but yeah, the more I read it,
13:48I was reading another book at the time.
13:50I had to put it down and actually,
13:53like, wait, this is pretty good.
13:55Maybe I'm gonna have to switch books real quick.
13:58So man, shout out to Alex or Mozi.
14:00If you're grads again, man, it's an honor.
14:03And I definitely would continue learning from you
14:06and, you know, watching and, you know,
14:09I know we're gonna meet one day and it's gonna be crazy.
14:12Good conversation, good vibes.
14:15Again, if you haven't checked out or heard of the book,
14:19A Hundred Million Dollar Money Models by Alex or Mozi.
14:24Man, it is a must to check out, you know.
14:29Basically, the book sums up, you know,
14:32how to get more cash.
14:36And how to get more cash after you get cash.
14:40And how to get the most cash.
14:42So first, how to get cash and then how to get more cash
14:46and then how to get the most cash.
14:49And check out the other two books in this series
14:52of A Hundred Million Dollar Offers
14:56and A Hundred Million Dollar Models
14:59and I think A Hundred Million Dollar Leads.
15:01I think it is.
15:02But it's all in A Hundred Million Dollar Series.
15:06Say that a lot of times in this book
15:08that, you know, we kind of took away from
15:11was A Hundred Million Dollar Money Models
15:14again by Alex or Mozi.
15:17I do not own any rights to the book.
15:22I am just saying my thoughts and endorsing Mr. Alex.
15:28Yeah, man, great job.
15:30I appreciate everyone tuning in.
15:32Again, this is Alien Eye Player, ha ha.
15:38Mr. Alien Eyes Photos, photographer Jackson,
15:42Steve Jackson of Alien Eyes Photos Media.
15:46You can check me out at alieneyesphotos.com.
15:52Alien Eyes with a Z, Photos with a S, dot com.
15:57And also Alien Eyes Photos on all media.
16:04Be sure to check out Creative Frequency on YouTube
16:09on a Creative Frequency and I'll show some media,
16:14especially IG, Instagram, Creative Frequency
16:18on a Creative Frequency.
16:21All right, y'all, I am out.