Season 1 · Episode 20

Day 10 Social Media Sabbatical Trust

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0:00Welcome, welcome, welcome, this is day 10.
0:09I made it y'all, day 10 of my social media sabbatical.
0:14Let's talk about establishing trust.
0:20Establishing trust is powerful.
0:25I remember the Dalai Lama mentioned that
0:31you can't buy trust in the supermarket.
0:38Now that is powerful, that's not the full quote,
0:42but I remember that when he said
0:44you cannot buy trust in the supermarket.
0:50What do you think about that?
0:53I believe trust is the foundation of all transactions.
1:01People don't want to waste money,
1:04they don't want poor quality,
1:06and they don't want to be treated unfairly.
1:11And if they don't trust you,
1:14or if they feel like they're going to waste their money,
1:18they're going to give poor quality,
1:20poor service, a poor product, be treated unfairly.
1:26They will walk away.
1:29Now, trust is big for entrepreneurs and business owners,
1:35even creatives, creative entrepreneurs.
1:39As you build customer loyalty and retention,
1:46you don't want those one-time buyers,
1:49you want to build a relationship, be a rapport,
1:54have them trust you.
1:59It lowers barriers, lowering barriers
2:04so they could buy again and maybe buy more products
2:09or explore more of your services.
2:14Build that relationship, be a rapport.
2:18You want to establish trust with your partners,
2:24your suppliers, your investors, your employers,
2:30employees, everyone that you do business with.
2:38You want to establish that trust.
2:42It is important and enables growth and builds partnerships.
2:52It provides resilience through challenges.
2:58You know, people give you the benefit of doubt
3:02and time to make things right.
3:06Without that trust, the same crisis could be fatal
3:11to your business.
3:15Trust reduces friction and also costs.
3:20If they trust you, don't have all the means
3:27or all the funds, but make it up to them,
3:32they will have to trust you,
3:35that you will make it up to them
3:37and that you really don't have the funds
3:39and that you're not trying to get over on them
3:42and that you're really trying to work with them
3:44for the long term.
3:48Trust is big with negotiations.
3:52No one wants to feel one-sided
3:54or like they're getting controlled
3:57or they're getting taken advantage of.
4:02Trust, trust, trust.
4:05You have to establish that trust.
4:12It's big for your credibility, you know.
4:17Getting positive testimonials and reviews
4:20and case studies, validation is great for referrals.
4:28If people trust you and they build trust with you
4:33and you build trust with them,
4:36they're gonna refer you to their friends,
4:39their partners, their family.
4:45It's just simple as that.
4:48That's how you gain more business.
4:51That's how you become more trustworthy,
4:54more credible and have consistent business
4:59with many, many people, man.
5:01Again, with your suppliers, your investors and partners
5:06because you become reliable,
5:09want to be transparent and honest.
5:13Be as transparent and honest by being open.
5:20That's a good business practice
5:23and it's good for pricing and decision-making.
5:29Now, there's many different ways to build trust
5:33and establish trust
5:36and those are similar ways,
5:39but it's truly being authentic
5:42and having clear, very clear communication
5:47with your customers, your stakeholders,
5:51the public, your partners
5:56and especially your employees and contractors.
6:01No matter what businesses you're in,
6:05you have to have trust with everyone you work with
6:11and everyone who is consuming your product or service.
6:15It is very, very important and vital.
6:21Now, people love working with me
6:28because I'm open and honest
6:32and if I'm behind on a deadline,
6:35then I am brutally open and honest
6:39and I communicate that
6:41and I've built trust with different people.
6:44Even if I missed a deadline
6:47or run it behind a couple of days,
6:51you have to communicate
6:54and you still have to be reliable
6:57and you still have to deliver consistently.
7:03Just be transparent and honest.
7:05That's the biggest way to establish trust
7:09in your field, in your industry.
7:13Once you break that trust
7:15or feel like you're not trustworthy,
7:19oh, it's hard.
7:21It is very hard to get it back.
7:27Now, there's many times where I work with people
7:34that wasn't trustworthy.
7:37I thought that was a good fit.
7:38I thought that was one of the top of the industry to pass,
7:45but something rubbed me the wrong way.
7:50I felt like I couldn't trust them
7:54or trust them anymore.
7:58And my gut was right.
8:04I couldn't trust them
8:06or anything that they were saying
8:09and just talking about over delivering
8:11when they didn't even deliver at all.
8:15And that hurts.
8:16And there's a lot of people,
8:18let's use the real estate industry.
8:20As I'm currently in Vegas,
8:23yes, I made it to Vegas.
8:26About to attend the BPcon
8:28and I'll be doing some BPcon recaps,
8:31so stay tuned for that.
8:36But if you're working with different contractors
8:39as an investor and you paid them all the money upfront
8:44and they don't have the right business license
8:48or identification or bond numbers,
8:52and you trust them and you give them all the money
8:55upfront and they do none of the work
8:58and they run off with the money,
9:01then what?
9:03You left without a finished project,
9:09unfinished home, non-renovated,
9:13and no capital, no money.
9:17You trust them a little too much,
9:19a little too quickly, a little too hard.
9:24It's damaging and it hurts.
9:27But they'll report, interview,
9:31talk with these people, build that trust,
9:35establish trust first, have them trust you,
9:43then trust them by asking qualifying questions.
9:48Start little upfront, ease your way into the relationship
9:55and then start paying out more or doing more work
10:02and being consistent,
10:04but have that clear communication upfront.
10:09It's just powerful.
10:12And again, I made it to Vegas finally,
10:17so I'm looking forward to BP Con
10:20and establishing trust with many of these
10:23real estate investors and real estate agents
10:28and looking for strategic partners.
10:31Maybe I can help them with podcasts,
10:34production or video production in general
10:37as I am in the media field
10:41and I'm sure they have the money
10:44and they need content or they need visuals
10:48for their property,
10:50whether that's video walkthroughs
10:52or pictures of these houses, mansions, buildings.
10:59So, I have to shake hands, establish that trust,
11:04build that rapport, tell them my story,
11:08tell them all that I've done and be honest and candid.
11:13If I haven't done something, I will let them know,
11:16but I'm interested in learning and growing
11:18and trying it out.
11:21This may be my first time, this may be my 10th time,
11:24this may be my 100th time.
11:27I'm trying, never ever done it or never even heard of it,
11:31but I have to be brutally honest and transparent.
11:37I have to be vulnerable
11:38and people have to be vulnerable with me,
11:41but we have to get to that point.
11:44So, start slowly, establish that trust in the right way,
11:51ask those qualifying questions.
11:54So, how do you feel?
11:58How do you establish trust?
12:01I gave you some ways and some examples.
12:05I really wanna know how you establish trust,
12:07how you build that rapport with others
12:09and gain loyal customers and retention
12:13and keep people coming back and referring your business
12:17and your products and your services and your artworks.
12:22What helps you grow and build partners?
12:28Establish trust with different investors and suppliers
12:31and strategic partners and gain good employees.
12:40That's what I'm thinking about, right?
12:44Existing trust can act as a buffer
12:47instead of a barrier that reduces a lot of friction.
12:56If I could trust or count on someone
12:59in a pinch, I'm not able to be there physically.
13:06I trust this person dearly.
13:11That is so good, a great feeling.
13:18When you would just count on somebody
13:21and you know they're gonna get the job done
13:23and do it well, maybe sometimes better than you,
13:29and that's all about hiring the right people
13:33or contractors and not being afraid to delegate.
13:37You have to gain that trust
13:40and they have to gain that trust with you.
13:44It's important to establish trust in your life,
13:49in your business, in your relationships,
13:53whether that's friendships, partnerships,
13:56romantic relationships with your family,
14:01with your job, employers and employees, colleagues.
14:10It's important to establish trust, all right?
14:15So again, establish that trust and build rapport.
14:20Make sure your credibility goes a long way.
14:24You want people to refer you in your business,
14:26you're broadening your service.
14:30Establish that trust.
14:33All right, y'all, this is Pataka Jackson,
14:37Steve Jackson of Alien Eyes Photos Media.
14:42And this is Alien Eyes Photos Industry Talk.
14:46This is day 10 of my social media sabbatical.
14:52Stay tuned to what is to come
14:55as I'll be building out an e-book
14:58around my 10-day social media sabbatical
15:01as I document the whole process.
15:04And I'll be telling my story,
15:07I'll be transcribing episodes for you all,
15:12and providing a little more detail
15:15with each episode and building out a course.
15:20So stay tuned for it all.
15:22And if you want to book me as an event photographer,
15:26video production, or a business coach,
15:29let's have an ideation session.
15:31Let's talk business strategy.
15:35Well, if any of those ring your bell,
15:38if you need help,
15:41you could visit alieneyesphotos.com.
15:46That's alieneyes with a Z,
15:53photos with a S, alieneyesphotos.com.
15:59And I'll be back on social media tomorrow, y'all.
16:04And follow me at alieneyesphotos.
16:07Yes, that's alieneyesphotos.
16:13Alieneyesphotos, alieneyes with a Z,
16:15photos with a S on all social media.
16:20And be sure to follow on a creative frequency
16:25on all social media.
16:27We're doing it big over there on Instagram,
16:29IG, and YouTube, creative frequency.
16:36But our page is on a creative frequency.
16:42And that's me and Brianna Casanova
16:45helping inspiring you to be creative no matter what.
16:49As we show a lot of behind the scenes of our work
16:51and our creative process.
16:55Again, that's on a creative frequency.
16:58And I'm Mr. Alieneyesphotos,
17:00Photographer Jackson, and I am signing out.
17:05Peace.