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Season 2 · Episode 4

Justine Johnson Of Just Designs

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  1. 0:01Welcome, welcome, welcome, welcome
  2. 0:04to Alienize Photos Industry Talk.
  3. 0:08I'm here with a special guest to my right.
  4. 0:11I know y'all can't see or see us.
  5. 0:13This is straight audio.
  6. 0:15But to my right, I have Miss Justine,
  7. 0:18an excellent interior designer with Just Designs.
  8. 0:22How are you doing today?
  9. 0:23I'm good, how are you?
  10. 0:25I don't know, I can't complain.
  11. 0:27We got started.
  12. 0:28We're both introverts, but we're making it happen.
  13. 0:30Yes.
  14. 0:31So would you like to tell the audience about yourself?
  15. 0:34So I am Justine Johnson.
  16. 0:36I'm the owner and lead designer of Just Designs.
  17. 0:40I'm an interior designer and a resin artist.
  18. 0:43So I started my business back in 2020.
  19. 0:46I began offering initially resin decor for people spaces.
  20. 0:51So the custom resin products, tables,
  21. 0:54offering to do floors, refurbishing furniture,
  22. 0:58just to offer decor pieces for people spaces.
  23. 1:01And now I am offering interior design services,
  24. 1:04all-encompassing services
  25. 1:05for residential and commercial work.
  26. 1:08Wow, that's amazing.
  27. 1:10Dang.
  28. 1:10We said 2020?
  29. 1:122020.
  30. 1:13So how was it in 2020 coming up in the game,
  31. 1:17I like to call it, versus now, five years later?
  32. 1:24So elaborate, I'm sorry, before I answer.
  33. 1:27It could be different trends that people utilize
  34. 1:30or different designs people had in the early 2000s
  35. 1:37or 2020 versus now,
  36. 1:39which is more modern or technology-based.
  37. 1:42Yes.
  38. 1:44So actually, I guess from my business personally,
  39. 1:47in 2020, I did a lot more resin work
  40. 1:50than I did interior design work.
  41. 1:52It took me a little while actually
  42. 1:56to start getting clients that weren't family and friends.
  43. 1:59I didn't really have a huge portfolio
  44. 2:02of work from my business,
  45. 2:04which is what people wanna see
  46. 2:05before they wanna come trust you
  47. 2:07to do work in their space.
  48. 2:10So initially it was a lot of getting my name out there,
  49. 2:14doing pop-up shops, selling coasters, trays,
  50. 2:17little tables, things of that nature,
  51. 2:21meeting people, networking.
  52. 2:22Whereas now I have more clients
  53. 2:25and am doing more of the opposite,
  54. 2:28which is where I wanted to go with my business.
  55. 2:31I even offered resin dominoes at one point,
  56. 2:35and I felt like I became the domino girl
  57. 2:38for a little bit.
  58. 2:39And while that was nice, I was like, wait, no,
  59. 2:42that's not what I was trying to start this to do.
  60. 2:46I was trying to be doing interior design services,
  61. 2:49so I have gotten away from the domino girl thing.
  62. 2:52You bring it back at some point.
  63. 2:53I would definitely still make dominoes for people.
  64. 2:56I'm not against it.
  65. 2:57It's just that at one point that was a lot of my business,
  66. 2:59which was great, and I'm not mad about it.
  67. 3:02I'm not complaining.
  68. 3:03It sustained me for a while, and I loved that,
  69. 3:06but I definitely wanted to make sure
  70. 3:08that the focus and the heart of what I was doing
  71. 3:11was in interior design.
  72. 3:13The focus and the heart, wow.
  73. 3:16So how important is marketing yourself
  74. 3:20and branding yourself as an artist,
  75. 3:23or as an entrepreneur?
  76. 3:25Very important.
  77. 3:27Because that was so much of what I did
  78. 3:29and so much of what I was offering at the time,
  79. 3:33that's what people saw.
  80. 3:35And so a lot of what I had to do was shift
  81. 3:39the focus of what I was posting,
  82. 3:41how I was marketing myself,
  83. 3:43the spaces that I entered,
  84. 3:45the people that I networked with.
  85. 3:48I'm grateful for everybody that I met
  86. 3:50along the way, of course,
  87. 3:51but just trying to enter more,
  88. 3:53enter into spaces that aligned more
  89. 3:55with what it was that I wanted to do.
  90. 3:58So marketing is very important.
  91. 4:00What you show people is what they're gonna know you for.
  92. 4:03That is, that's very true, you know.
  93. 4:07Especially in this world of social media now,
  94. 4:10people, they go to your Instagram or, you know,
  95. 4:13Facebook or whatever versus your website.
  96. 4:17So this is, I could speak on it a lot,
  97. 4:21but it's a double-edged sword, you know.
  98. 4:24It is.
  99. 4:25You could get caught up in it and start scrolling
  100. 4:27and be like, I'll post what we posting.
  101. 4:29So how do you balance that?
  102. 4:31That's true.
  103. 4:32That's a very good question, too.
  104. 4:34How do I balance it?
  105. 4:36I actually am going to try a new technique here recently,
  106. 4:41or here soon.
  107. 4:43My schedule is changing a little bit,
  108. 4:45so whereas before I kind of would create content
  109. 4:49more so on the fly,
  110. 4:50I'm gonna try to do better with scheduling my content.
  111. 4:53Okay, and like trying to be,
  112. 4:54I know people that are a month ahead, you know,
  113. 4:56on their content.
  114. 4:57And so if I can at least get two posts a week,
  115. 5:01you know, scheduled out for the month,
  116. 5:03I wanna try to, you know, use that as my first goal
  117. 5:08to stay steady.
  118. 5:10It can be hard, you know,
  119. 5:11to stay steady with posting and content
  120. 5:14and remembering like, oh, I should be recording this.
  121. 5:16Oh, I should be getting a picture of this
  122. 5:18because you get so caught up in the moment.
  123. 5:20Like, I'm really big on, you know,
  124. 5:22genuine and organic connections
  125. 5:24with people that I work with.
  126. 5:26And sometimes you don't remember to take your camera out
  127. 5:29to record or to get a picture or something.
  128. 5:33There also could be a way we collab, you know,
  129. 5:35so I'm in the media space.
  130. 5:37That's my specialty,
  131. 5:38and I can help with the social media.
  132. 5:41I appreciate that, I'm gonna need you.
  133. 5:43Oh, thank you, thank you.
  134. 5:44We'll talk afterwards.
  135. 5:45Yes.
  136. 5:46But still being on the lines of all the market
  137. 5:49and how do you stay updated with the latest trends?
  138. 5:52That's a good question too.
  139. 5:54I subscribe to Architectural Digest.
  140. 5:57I've been subscribed to the magazine
  141. 6:01on and off since I was in college,
  142. 6:05reading that, following different pages on social media.
  143. 6:09So I'm really particular about my algorithms
  144. 6:12on my social media accounts.
  145. 6:14All the time, Khadijree,
  146. 6:15because I think, oh, that is important, wow.
  147. 6:18It is so important what you interact with.
  148. 6:20Really, that's what your feed
  149. 6:22and your for you will show you more of.
  150. 6:24So, you know, of course I have like my personal pages
  151. 6:28and then I have my business page.
  152. 6:30My business explorer page looks totally different
  153. 6:33from my personal page.
  154. 6:34My personal page has like a bunch of food
  155. 6:36because I love to cook.
  156. 6:38What you like to cook?
  157. 6:40Anything, I just cook.
  158. 6:42Like, if I wanna make it, I gonna make it.
  159. 6:43I don't mean to sound like that,
  160. 6:45but like that's really me.
  161. 6:46Cause I like to cook too.
  162. 6:48I mean, I'm not so much on the look,
  163. 6:50but I'm more so on the taste and texture.
  164. 6:53So I know you as an interior designer,
  165. 6:56designer artist, are you more so on the look
  166. 7:00when you cook or you focus on the taste?
  167. 7:03All of the above.
  168. 7:04I think that's one of the nice things
  169. 7:06about interior design is it blends a lot of
  170. 7:11aspects of art, I guess I can say,
  171. 7:13because you can't leave out look.
  172. 7:16You can't leave out color.
  173. 7:18You can't leave out texture.
  174. 7:19Like all of that plays into the space.
  175. 7:22You know, do you want to have varying textures?
  176. 7:27Again, colors, like my plate,
  177. 7:29I try to make it look colorful, you know?
  178. 7:31So like, I try not to have two things
  179. 7:35that are the same color on the plate.
  180. 7:36You know, try to like make it have variety a little bit
  181. 7:39and you can do the same thing in spaces.
  182. 7:41So it kind of, and I know other artists that are,
  183. 7:45you know, and creators that are out there listening
  184. 7:46and I'm sure you can too, like art is everywhere.
  185. 7:50So it's all in just how you look at things.
  186. 7:52Like I used to want to be a hairstylist
  187. 7:53when I was a kid.
  188. 7:55I looked at, and I still do look at hair as art.
  189. 7:58And my mom would just look at me like I was so crazy.
  190. 8:00She's in medicine.
  191. 8:01And I'd be like, you know, like,
  192. 8:03oh, do you like this hairstyle I did
  193. 8:04on my breast dog head?
  194. 8:05And she'd be like, oh, okay.
  195. 8:08I'm like, it's art.
  196. 8:09And she's like, okay, you think so?
  197. 8:10But like it was to me, like, and you know,
  198. 8:14even from a young age, I was able to see art
  199. 8:16in a lot of different ways.
  200. 8:17So even in food, like, you know,
  201. 8:20I feel like they mirror each other a little bit.
  202. 8:22That brings up a good thought and question.
  203. 8:25Have you ever thought about blending into maybe,
  204. 8:28you know, a new real estate agent,
  205. 8:31they just got a house and they hired you
  206. 8:34to do their interior design
  207. 8:35and they have a house woman or open house.
  208. 8:40And, you know, you make the palette cooking
  209. 8:43almost to match the interior design.
  210. 8:46Have you thought about something like that?
  211. 8:47I haven't, but I have seen,
  212. 8:52like on Facebook, people do kind of,
  213. 8:56like there are culinary artists
  214. 8:59that pull from architecture and design for their dishes.
  215. 9:03And they even create 3D,
  216. 9:06when I was doing work in Boston, 23 and 24,
  217. 9:10and when I was out there, I think in 23,
  218. 9:12there was a restaurant that created 3D printed pastries.
  219. 9:18Pastries?
  220. 9:18Yeah.
  221. 9:21That you can eat?
  222. 9:22That you can eat.
  223. 9:23I don't know exactly how,
  224. 9:25but they said they were 3D printed.
  225. 9:26I know how to 3D print.
  226. 9:28I learned how to do that in school.
  227. 9:29You know, I have a little mini 3D printer,
  228. 9:31but I don't know how they work,
  229. 9:33but they would create like 3D printed pastries.
  230. 9:36And then I've seen culinary chefs
  231. 9:37like just create like these forms
  232. 9:39that almost look like, what did they used to call them?
  233. 9:43Like the prototypes or the models
  234. 9:45that we used to create in school
  235. 9:47of just like balsa wood or balsa,
  236. 9:50is it balsa or balsa?
  237. 9:51I can't remember.
  238. 9:52It's okay.
  239. 9:53But just of like wood and like card stock paper.
  240. 9:57Like we would just create like these free form
  241. 10:01skeletal models that were like, you know,
  242. 10:04to get inspiration or kind of,
  243. 10:06could be molded into a building, essentially.
  244. 10:09And so they create like these dishes
  245. 10:11that almost look like the models
  246. 10:13that we created in school.
  247. 10:15So people do do that to your point,
  248. 10:17but I've never thought about it
  249. 10:19in the sense that you just brought it up,
  250. 10:21like, you know, in an open house
  251. 10:22and drawing inspiration from the space.
  252. 10:25Cause I'll beat her.
  253. 10:26That's a thought.
  254. 10:29Like you really, you got my wheels turning there.
  255. 10:31Cause like I said, I do love to cook, so.
  256. 10:33Yeah, blend it together.
  257. 10:35Yeah, it's like cooking is peaceful to me.
  258. 10:37Hmm, cooking is peaceful.
  259. 10:41Cooking is, I ain't gonna say chaotic.
  260. 10:43It's more creative and like I said, it is peaceful.
  261. 10:47Now I think about it, cause I'm honestly in my zone.
  262. 10:49I could spend eight hours on a dish.
  263. 10:51I know it don't take that long sometimes, but.
  264. 10:53Some dishes do.
  265. 10:54I take my time, you know.
  266. 10:56Like I'll sit there in the kitchen
  267. 10:57with that 10,000 bag of shrimp
  268. 11:00and literally cut them little shrimp
  269. 11:02and make sure it's clean to the.
  270. 11:04Well you got to,
  271. 11:05cause it be veins all up in the shrimp,
  272. 11:06even if it say de-veined, you got to look.
  273. 11:10Cause yeah, cooking can be meditative.
  274. 11:14It can be like when I would be overwhelmed in school
  275. 11:16with projects and deadlines,
  276. 11:19sometimes I would just stop and cook
  277. 11:21because it took my mind off of work.
  278. 11:25And I was able to just kind of like
  279. 11:27do something for myself for a couple of hours.
  280. 11:30Work for you or work for someone else?
  281. 11:32Like when I was in school, both.
  282. 11:33So like when I was in school,
  283. 11:34like school work and work,
  284. 11:37cause I was working in school too.
  285. 11:39But like now I work for myself and I work elsewhere.
  286. 11:43Okay.
  287. 11:43So both.
  288. 11:45So more so like an outlet
  289. 11:47to where you could kind of shut it off.
  290. 11:49But it's still creative.
  291. 11:50And it's something that, you know,
  292. 11:51like I'm doing it for me and whoever it is that I'm,
  293. 11:54cause I love to cook for people too.
  294. 11:56Like that's like one of my ways
  295. 11:57to show that I care about people.
  296. 11:59Like I will cook for you.
  297. 12:00And the first time I cook for people,
  298. 12:02I'm always nervous cause it's like,
  299. 12:03ooh, I hope they like my food.
  300. 12:06So like, you know, it's a way to,
  301. 12:08like I'm getting something out of it,
  302. 12:11whether I'm doing it for somebody else or like,
  303. 12:13you know, directly for myself or both.
  304. 12:15So it's also like a feel good moment.
  305. 12:17Yeah.
  306. 12:18I'm still tripping about this pastries, like.
  307. 12:21Yeah, I have to show you pictures.
  308. 12:24What was the nutritional facts that you know?
  309. 12:26No, I didn't get that deep,
  310. 12:28but I just was like, okay, cool.
  311. 12:32I didn't get that deep with it.
  312. 12:33I don't even know if the ladies
  313. 12:36that were working at the bakery,
  314. 12:37I'm not even sure if they have all those answers,
  315. 12:40you know, because there's probably somebody who,
  316. 12:44and maybe they did, maybe they did,
  317. 12:46but you know, there's probably somebody
  318. 12:48that engineered it and you know,
  319. 12:50got all the kinks and stuff out
  320. 12:51and they just kind of, you know,
  321. 12:54trained them on what maybe they felt like they should be.
  322. 12:56So I don't even know if they knew all of it.
  323. 12:58So technically, it's genetically modified, GMO.
  324. 13:02I wouldn't say it was genetic.
  325. 13:05I ain't trying to call it a model in there.
  326. 13:06I mean, maybe if you look at it that way,
  327. 13:09but it was just.
  328. 13:10Cause if you do the same thing for like farming,
  329. 13:13it would be genetically modified.
  330. 13:14It would be modified, yeah.
  331. 13:16I'm not really sure the science behind it.
  332. 13:19Yeah.
  333. 13:19And what made it 3D printed, I'm really not sure,
  334. 13:22but that's how it was described.
  335. 13:24Might have to go to Boston now.
  336. 13:25Yeah, but it's a very cool city.
  337. 13:28Okay.
  338. 13:31So can you explain a little bit
  339. 13:33about your style and process?
  340. 13:36Hmm, like my personal design style?
  341. 13:38Yes, just designs.
  342. 13:41Just designs.
  343. 13:44Actually, and I don't know if it'll sound crazy or not
  344. 13:48just because I am like, you know, relatively young.
  345. 13:51I appreciate traditional design
  346. 13:56a lot more than modern design.
  347. 13:58For the younger artists, what is a traditional design?
  348. 14:02Ornamental design, gilded, like pieces,
  349. 14:08things that are timeless,
  350. 14:09things that you may see in your grandparents' house,
  351. 14:13but like heirloom quality pieces that can be passed down.
  352. 14:16So like the timelessness of it is what I appreciate.
  353. 14:22And design goes hand in hand with art in which,
  354. 14:26what was going on at the time in the world
  355. 14:29is reflected in art and design also and architecture.
  356. 14:34And so I've done a,
  357. 14:36was in like history classes and stuff
  358. 14:38and I'm kinda into history a little bit.
  359. 14:40I'm not gonna say I'm a buff, but a little bit.
  360. 14:43And so I appreciate the history behind certain things
  361. 14:48like the art deco movement.
  362. 14:50For instance, I believe, don't quote me if I'm wrong.
  363. 14:54I'm sorry, y'all, but from what I remember,
  364. 14:56it came about around like maybe after the Great Depression,
  365. 15:01like after the 20s.
  366. 15:03And you know, since people were so deprived
  367. 15:06of so much during that time,
  368. 15:09there was a lot of excess after that.
  369. 15:11So, you know, it was around like that time
  370. 15:14where people, lots of gold, lots of patterns,
  371. 15:17lots of excess in design.
  372. 15:19Like I like rooms to feel full.
  373. 15:21I like spaces to feel warm and inviting.
  374. 15:26A lot of modern design can feel that way,
  375. 15:29but a lot of it is cold and down to the colors.
  376. 15:34A lot of people want neutral.
  377. 15:37They wanna play it safe.
  378. 15:39And that's understandable, you know, but.
  379. 15:44So just taking this small area that we're in,
  380. 15:47this space, what are some things
  381. 15:50that you're gonna be like, huh,
  382. 15:51I'll just add this and make it stand out,
  383. 15:53or I wanted to see it this color.
  384. 15:57This is more so like an audio space,
  385. 15:59more of a meeting room.
  386. 16:02What are some things you would do to enhance it?
  387. 16:04So actually, as far as sound boards and things go,
  388. 16:08they have a lot of,
  389. 16:10like you have a cool design on yours too,
  390. 16:12they're hexagonal,
  391. 16:12but there are a lot of different designs and patterns
  392. 16:16that you can get on soundproofing boards
  393. 16:18and a lot of different colors.
  394. 16:20So I would like bring some of that in,
  395. 16:21but I would probably pull the colors from your branding
  396. 16:25because since it is a business, you know,
  397. 16:27you wanna make sure that it's reflecting.
  398. 16:30Well, for this black and yellow, bubble bee.
  399. 16:34And then maybe pull in,
  400. 16:35since it's just black and yellow,
  401. 16:36maybe pull in like another accompanying color,
  402. 16:41probably maybe more of a little bit of a neutral color
  403. 16:43to like throw in there,
  404. 16:45depending on what shade of yellow we were working with.
  405. 16:49So yeah, definitely start there.
  406. 16:51I love rugs and spaces.
  407. 16:53I think they make them look very cozy and feel cozy.
  408. 16:57I love that you have a sofa in here.
  409. 16:59That's very inviting as well.
  410. 17:03If I could,
  411. 17:04I would get like some really cool lights in here
  412. 17:06to help like with mood lighting.
  413. 17:08Also, depending on like, you know,
  414. 17:09who you were speaking with and what the topic was about,
  415. 17:12maybe you would need,
  416. 17:14I don't know, you know,
  417. 17:15different light brings about different moods.
  418. 17:18Yeah, that's actually one of our ideas for this,
  419. 17:20bringing RGB lights, what we have.
  420. 17:23You know, for this, it's straight audio,
  421. 17:25so I didn't do it today.
  422. 17:26Yeah.
  423. 17:27Yeah, I appreciate that insight.
  424. 17:30That's good, and now I've got something
  425. 17:31to bring to the table.
  426. 17:34Maybe even shelving, like wall shelving,
  427. 17:37if you needed to like store certain things
  428. 17:41and you kind of want them out the way,
  429. 17:42but you didn't want it to take up floor space.
  430. 17:45Okay, I'm taking mental notes.
  431. 17:49Listen back to this, like, wow,
  432. 17:52definitely give you your credit.
  433. 17:54Because I'm looking at this,
  434. 17:56I don't want to say what percentage is done,
  435. 17:59but you know.
  436. 17:59Yeah, but you didn't hear.
  437. 18:01It's a work in progress.
  438. 18:02Yeah.
  439. 18:03A lot of different hands touch this, so it's like.
  440. 18:06It's a collaborative effort, yeah.
  441. 18:08And we're not creative designers, as you can see.
  442. 18:11You're creative in the way that you create.
  443. 18:16I'll take that.
  444. 18:19But tell the tale.
  445. 18:19She loved our design.
  446. 18:22Absolutely.
  447. 18:23Yeah, yeah.
  448. 18:24Shout out to my media partners,
  449. 18:26Launch Arts Media,
  450. 18:27whom we are recording in this space today,
  451. 18:30and also my other media partners,
  452. 18:33Pull Up Experience, the Pull Up Experience podcast.
  453. 18:37We're big on YouTube,
  454. 18:37so if you have not checked out an episode,
  455. 18:40head over to YouTube and type in the Pull Up Experience.
  456. 18:46Yes, yes.
  457. 18:48So continuing on the art form,
  458. 18:53is there a difference between representational art
  459. 18:56and abstract art?
  460. 19:01That's a good question.
  461. 19:03Yeah, a lot of good questions.
  462. 19:06I want to say yes,
  463. 19:09but I also want to say no.
  464. 19:13There is some representational art
  465. 19:18that is, I don't want to say,
  466. 19:24more direct in what it's saying.
  467. 19:27You know what I mean?
  468. 19:28Like you see it, and like any art,
  469. 19:31you can ponder on it,
  470. 19:33and uncover what it was that you interpret from it,
  471. 19:37and what you think the artist wanted you to feel
  472. 19:38or get from it.
  473. 19:40But I do think that there is a level of abstract art
  474. 19:45that does the same thing.
  475. 19:46A lot of people look at abstract art,
  476. 19:50and they're kind of like, what is this?
  477. 19:54I'll give you a great example.
  478. 19:56One of my favorite, favorite, favorite,
  479. 19:58favorite artists ever, Jean-Michel Basquiat.
  480. 20:02When you initially look at Basquiat's work,
  481. 20:04I learned about Basquiat my freshman year in college.
  482. 20:08And even, I'm gonna be honest with you,
  483. 20:10even when I initially looked at it,
  484. 20:12I wasn't all the way sure of what I was looking at.
  485. 20:14But the more we learned about him and his work,
  486. 20:18and I really appreciate how my professor described it,
  487. 20:21is as his work, a lot of it was to capture the essence
  488. 20:25and the soul of New York, and where it was at the time.
  489. 20:29And that, I feel like that line alone
  490. 20:32made his work make a lot more sense,
  491. 20:34and it made me appreciate it a lot more.
  492. 20:36So a lot of what he has done,
  493. 20:39you could potentially classify as abstract art.
  494. 20:42He worked very closely with Andy Warhol,
  495. 20:45who also is known for more pop art or abstract art as well.
  496. 20:51So you could classify it as that a little bit,
  497. 20:53but it still has a meaning behind it.
  498. 20:57Jackson Pollock is a very famous
  499. 20:59abstract artist as well.
  500. 21:01He's known for those splatter paint paintings.
  501. 21:07Some people can look at that,
  502. 21:09and they'll say, that's just a bunch of dots and dribbles.
  503. 21:13My kid could have done that.
  504. 21:14Not one of those.
  505. 21:15I love abstract art, but they're bad, yeah.
  506. 21:18Yeah, or you can look at it as
  507. 21:21there was energy put behind it,
  508. 21:23and that energy came from somewhere.
  509. 21:25You know what I'm saying?
  510. 21:26So if he was really angry,
  511. 21:28and there was like, this is representing anger,
  512. 21:31or this is representing heartbreak,
  513. 21:33depending on how he wanted to manipulate the colors
  514. 21:37in that moment, so.
  515. 21:39Well, speaking on that,
  516. 21:40is there like a certain type of client that you go for?
  517. 21:43Like you said, the energy behind it.
  518. 21:45So to be positive, to be negative.
  519. 21:47Like, you know, me, I elevate positive stories,
  520. 21:50and people get positive things.
  521. 21:52So is there like a certain demographic
  522. 21:54or target client that you reach or try to reach?
  523. 21:58So right now I'm working more residentially,
  524. 22:02and I did have one commercial project
  525. 22:04I finished up earlier this year.
  526. 22:06I worked with Bedford High School.
  527. 22:08I did their senior lounge,
  528. 22:10and I worked with the students there on like repainting,
  529. 22:12and they got to give their input and things like that,
  530. 22:15which I thought was really cool.
  531. 22:17Where I want to go is more so into that,
  532. 22:19and like historical preservation.
  533. 22:21Cleveland's a very historical city.
  534. 22:22I love my city.
  535. 22:23I know everybody don't, but I love my city,
  536. 22:27and I'm here for the development
  537. 22:30and the revamping of the city,
  538. 22:31because it's old, you know what I mean?
  539. 22:33And everything is in a cycle.
  540. 22:35So, you know, we've been in a cycle
  541. 22:37where we kind of have a lot of outdated things going on.
  542. 22:40It's time to kind of bring it back around.
  543. 22:42And I want to help preserve the integrity
  544. 22:45of the historicalness of the city,
  545. 22:48but also, I hate to say modernize,
  546. 22:51because I don't want to make it modern,
  547. 22:52but like, you know, bring it a little up to speed
  548. 22:54in some ways.
  549. 22:57So that's really where I want to go.
  550. 22:58I would love to work in schools,
  551. 23:00working, you know, I did my senior thesis on the school
  552. 23:03and how like the infrastructure of a school
  553. 23:07directly affects children's learning.
  554. 23:09I love kids.
  555. 23:10Let's just put that out there.
  556. 23:12How it affects their learning,
  557. 23:15their efficiency in school,
  558. 23:16and how they feel about themselves, first and foremost.
  559. 23:20You know, if you're in an area where you don't,
  560. 23:23it doesn't look good,
  561. 23:24sometimes you don't really feel good
  562. 23:26when you're in that space either.
  563. 23:28And, you know, certain areas don't get as many updates
  564. 23:32or, you know, the buildings aren't touched on as much
  565. 23:36and maybe the kids don't think about it consciously.
  566. 23:41But subconsciously, it's like, you know,
  567. 23:44nobody comes to check us out
  568. 23:46and like, you know, help us update things.
  569. 23:47Like, do we really matter?
  570. 23:49You know what I mean?
  571. 23:49And so like, that's like a subconscious thing
  572. 23:52that I know I only design,
  573. 23:55but if I can use my expertise to help in that area
  574. 23:58as much as possible, like I would love to.
  575. 24:00But again, right now, mostly residential,
  576. 24:03which I'm okay with that.
  577. 24:05It's very personal experiences that you have with people.
  578. 24:09I think I'm a people person a little bit.
  579. 24:11So I'm open to different styles
  580. 24:14and I actually was really excited.
  581. 24:16I had a client last year who was going,
  582. 24:18who wanted to do a very modern,
  583. 24:20sleek, minimalistic bathroom,
  584. 24:22but he decided to pause the project
  585. 24:24for unforeseen reasons.
  586. 24:25I'm not really sure why, but I understand.
  587. 24:28But I was so excited
  588. 24:30because that was gonna be something totally different
  589. 24:32from a lot of the other work that I've done so far.
  590. 24:34Challenging.
  591. 24:35Yeah, challenging.
  592. 24:36So I'm always up for a challenge
  593. 24:38and to learn something, though.
  594. 24:41That was a long answer, I'm sorry.
  595. 24:43Got my head spinning because I took a,
  596. 24:45you know, I'm usually driving when I go downtown,
  597. 24:48but I see walking the streets downtown
  598. 24:51and you see a lot of negative imagery,
  599. 24:53even the statues there, you know,
  600. 24:55full of war, grief, or sadness, or poorness,
  601. 24:58which kind of reflects the city
  602. 25:00and why they actually do it.
  603. 25:01That's a good point.
  604. 25:01I've never even thought about that.
  605. 25:03That's a great point.
  606. 25:04Oh, yeah.
  607. 25:05Even the side of buildings.
  608. 25:08I'm like, really?
  609. 25:10So, just the energy that's downtown.
  610. 25:13I always say, there's something about downtown
  611. 25:14that's just different from the rest of the city.
  612. 25:17You go down there, you feel...
  613. 25:18Heavy.
  614. 25:19Negative.
  615. 25:20Yeah.
  616. 25:21Like, a lot of negative things happen to me downtown.
  617. 25:23Like, even, you know, getting my car in town.
  618. 25:26Oh, yeah.
  619. 25:27You know, it's a lot of things,
  620. 25:28I could go down the list,
  621. 25:30but I'm not gonna bring that to this part of the space.
  622. 25:35So, yeah, we could definitely touch on that
  623. 25:37and change the culture, the imagery around the city,
  624. 25:40because that's big.
  625. 25:42Yeah.
  626. 25:43And you said your environment, you know,
  627. 25:48having a positive, a colorful, inviting environment.
  628. 25:53How big and important is that to one's development,
  629. 25:58mainly children?
  630. 26:00I think it's super important.
  631. 26:02Like I said, it affects their learning.
  632. 26:06You know, it's very hard to concentrate
  633. 26:10or really care about, you know,
  634. 26:13what's going on in the classroom
  635. 26:15when the building around you is dark.
  636. 26:19You know what I'm saying?
  637. 26:19Like, it's cold, the lights are...
  638. 26:22These, like, really whacked out fluorescent lights
  639. 26:25that are, you know, it's not a lot of...
  640. 26:27I'm really big on natural light.
  641. 26:29Not a lot of natural light, sidebar,
  642. 26:32but I don't know if you know, but like maybe you do.
  643. 26:36So if I'm telling you something that you know,
  644. 26:37I apologize.
  645. 26:38But in Europe, actually,
  646. 26:42any building that they design that people work in,
  647. 26:45there is a law that you have to be in eye shot
  648. 26:50from where you work of a window.
  649. 26:53That's intentional.
  650. 26:55Because if you're just in a cubicle all day,
  651. 26:58like how people here are,
  652. 26:59that you're so closed in, that's depressing.
  653. 27:02That's so depressing.
  654. 27:03Some classrooms, a lot of classrooms
  655. 27:06and some schools don't have, you know, windows.
  656. 27:08Like, that's not good.
  657. 27:11You know, you hone in on the vitamin D
  658. 27:15that you get from the sun to, you know,
  659. 27:18increase your energy.
  660. 27:19And we already only get like 70-something days
  661. 27:21of pure sunlight in Cleveland as it is.
  662. 27:24So we're already, you know, being worked against
  663. 27:27by just geographical location.
  664. 27:30But then you go ahead and you put young kids
  665. 27:32in a space where they can't even go look outside.
  666. 27:36Like they can't even,
  667. 27:37and I think that's so interesting that in Europe,
  668. 27:40you know, they prioritize that amongst other things
  669. 27:42that they prioritize surrounding work that we don't.
  670. 27:46Like, you know, going home for lunch
  671. 27:48and eating with your children.
  672. 27:49And they come home to eat with you too.
  673. 27:51Like, they prioritize, you know,
  674. 27:53like not having an amount of sick days.
  675. 27:56If you're sick, you just call off work.
  676. 27:58Like stay home, it's okay.
  677. 28:00But neither here nor there.
  678. 28:02Gather, Marata. All of those things matter.
  679. 28:04You know, the colors that are in a space matter,
  680. 28:06especially with kids.
  681. 28:08Kids don't want to be in a room that's so drab
  682. 28:11and dark and bland.
  683. 28:13Even down to the furniture that's used in these spaces.
  684. 28:16I think a lot of like,
  685. 28:20I'm pretty sure I've read this too,
  686. 28:21that statistics show that a lot of, you know,
  687. 28:23black and brown kids learn better kinesthetically.
  688. 28:27And, you know, more than they do just sitting at a desk
  689. 28:31listening to somebody talk at them all day.
  690. 28:33They have to do it.
  691. 28:34They have to work with people.
  692. 28:35They have to learn.
  693. 28:36Like, you know, we are very collaborative people
  694. 28:41having furniture in the spaces that can be made to,
  695. 28:47what's that I'm looking for?
  696. 28:49That's conducive to collaborative learning.
  697. 28:52I think is very important.
  698. 28:53So, you know, like they have those things now
  699. 28:55where you can embed for the desk that I put in there.
  700. 28:59You can separate them.
  701. 29:01You can put them together because the way that they're
  702. 29:03shaped, they can all kind of be like,
  703. 29:05not put together, like literally,
  704. 29:07but brought together to where they,
  705. 29:11the shape is the way that it is to invite that more.
  706. 29:14So they also had dry erase tops on the desk.
  707. 29:18So that if they are in there and they're working
  708. 29:19and they're doing like math and everything,
  709. 29:22or they're, you know, trying to sound out a word
  710. 29:23or whatever, I mean, these were high schoolers.
  711. 29:25So they're probably not sounding out words that much,
  712. 29:27but you get what I mean.
  713. 29:30You know, that they're able to work on those
  714. 29:32dry erase desk as well and do their work on there
  715. 29:35before they bring it to their homework.
  716. 29:38But, you know, of course,
  717. 29:39tests are a part of our curriculum.
  718. 29:41So you want to be able to pull it apart
  719. 29:43for when it's time for that.
  720. 29:45But I think even the collaborative furniture
  721. 29:49can even open the door for maybe a different way
  722. 29:53that we administer tests and that we look at test taking.
  723. 29:58Maybe, you know, it's not a piece of paper
  724. 30:01where you have to memorize all of these things.
  725. 30:03Maybe the teacher comes around to different groups
  726. 30:07of students and starts talking to them
  727. 30:09and asking questions to see where they are, you know?
  728. 30:12Because that's what tests are for,
  729. 30:14to see where the children are in their curriculum
  730. 30:17and their understanding.
  731. 30:19So, I mean, having a conversation with a kid
  732. 30:22can also tell you that.
  733. 30:24Wow, that's unique and also powerful.
  734. 30:28Yeah.
  735. 30:28Well, how did that collaboration come about?
  736. 30:30How did you get the contract with-
  737. 30:33With Befrit?
  738. 30:34Yeah.
  739. 30:34One of my really good friends from college,
  740. 30:37she's from here too.
  741. 30:38She went to Shaw.
  742. 30:39I went to Euclid,
  743. 30:40so we didn't meet until our freshman year.
  744. 30:42But, you know, we're really good friends.
  745. 30:44She works for College Now.
  746. 30:46And it was actually a College Now project,
  747. 30:49but for their College Now office at Bedford.
  748. 30:52So the senior lounge is connected
  749. 30:53to the College Now office there.
  750. 30:56So it's really for the, really all students,
  751. 31:00but mostly seniors to be able to come in,
  752. 31:02to have a space to do their homework,
  753. 31:05have the space to fill out college applications,
  754. 31:09scholarships, to work with the College Now advisors
  755. 31:11there on these scholarships, on their applications,
  756. 31:15to come like just relax, different things like that.
  757. 31:18So that's what the purpose of the space was.
  758. 31:21Have you ever been to Richmond Heights High School?
  759. 31:25Yes.
  760. 31:26The new remodel?
  761. 31:27Not the new one.
  762. 31:28Okay.
  763. 31:29Yeah, I had a chance to actually work in that space.
  764. 31:33It was, it was interesting.
  765. 31:37And, you know, you talk about more relaxed spaces
  766. 31:39and more, you know, unified spaces,
  767. 31:42which is unique and also needed to me
  768. 31:46because I'm big on collaboration.
  769. 31:48Yeah, everybody can't know everything.
  770. 31:51Like I love, I used to love group projects,
  771. 31:53still do, you know.
  772. 31:55I'll call myself a creative entrepreneur
  773. 32:00that is collaborative,
  774. 32:02or collaborative creative entrepreneur.
  775. 32:05Okay.
  776. 32:07So, you know, everything is not about me,
  777. 32:10especially with media, me elevating positive stories.
  778. 32:15It's not about me, it's a story that's positive
  779. 32:18or what I think is positive
  780. 32:20and need to be, you know, shown more like.
  781. 32:22But what did you think about,
  782. 32:24what was interesting about your experience at Richmond?
  783. 32:28At Richmond?
  784. 32:30Well, just being in the midst of the construction itself.
  785. 32:33Oh, okay.
  786. 32:33Your whole brand colors, white and blue mostly.
  787. 32:37So they brought that out a lot.
  788. 32:38Okay.
  789. 32:40It really transformed this, you know, to something big
  790. 32:44because they had another old building
  791. 32:47and then the newer building for the high school students
  792. 32:51and also a library.
  793. 32:52And it was just to see it all come into fruition.
  794. 32:55And, you know, everything they talked about
  795. 32:56in a blueprint meetings, it's like, wow, okay.
  796. 33:01So just to see the behind the scenes for me
  797. 33:03and like, wow, you can have more open spaces.
  798. 33:07Because I went to Collingwood and St. Martin
  799. 33:09which is more like walking through the hall.
  800. 33:12It wasn't no hall or even like you said, art.
  801. 33:15Like it was art on the walls.
  802. 33:16I'm like, wow.
  803. 33:17Yeah.
  804. 33:18So.
  805. 33:18And that promotes creativity, encouraging.
  806. 33:22Yeah.
  807. 33:23Imagination.
  808. 33:24Imagination, yeah.
  809. 33:27So, I mean, just to be in a space
  810. 33:30of the whole process was just, you know,
  811. 33:33encouraging for me.
  812. 33:35That's what's up.
  813. 33:36That's what's up.
  814. 33:38Shout out to these schools, you know,
  815. 33:39actually taking the time to remodel and do those things
  816. 33:43because there are a lot of schools, you know,
  817. 33:45that have been here as lately and it's needed.
  818. 33:48A lot of these schools is oh, oh, oh.
  819. 33:53I mean, we got to get you some more schools then.
  820. 33:55Yeah, I would love to.
  821. 33:56That's definitely a goal.
  822. 33:58Yeah.
  823. 34:00So how would you internalize abstraction?
  824. 34:05Like how do you view abstract art?
  825. 34:12I mean, kind of like, kind of what I said.
  826. 34:16There are times where I look at abstract art
  827. 34:19and I don't all the way get it,
  828. 34:21but even if I don't all the way get it
  829. 34:24and it just looks like a bunch of colors,
  830. 34:27there probably was some thought or feeling
  831. 34:30behind those colors coming together the way that they did.
  832. 34:33So I just look at it as a different way of expressing.
  833. 34:38Different way of expressing.
  834. 34:40That's unique.
  835. 34:41You say that like as a writer,
  836. 34:44you know, as a farmer, poet and musician.
  837. 34:47Like a haiku poet is almost like an abstract poem
  838. 34:50in a sense.
  839. 34:52Yeah, because some people, they write to the,
  840. 34:55this is a black gun in a circle.
  841. 34:57I'm more so like, you know, you know,
  842. 35:02this is a speaking device that comes from,
  843. 35:07you know, just bringing the story into it.
  844. 35:10But then at the end, you kind of like,
  845. 35:12oh, I'm talking about microphone.
  846. 35:13Yeah.
  847. 35:14Or a pop filter for a microphone.
  848. 35:16So that's just me.
  849. 35:18Like I'm known for my poem, Frequency,
  850. 35:22which I kind of retired on.
  851. 35:24I used to perform that poem before,
  852. 35:26you know, I took a step back from poetry.
  853. 35:29I start off frequency.
  854. 35:33Your frequency is what you frequently see.
  855. 35:36Vibration all in the universe and also inside of me.
  856. 35:39Alien to the world, society.
  857. 35:42Shooting stars consciously, righteously.
  858. 35:45You know, I could go on, but you know,
  859. 35:47I forgot the whole cover was on the microphone
  860. 35:49the whole time, but I ended up, you know,
  861. 35:52back up audio.
  862. 35:54So, you know, just painting that picture.
  863. 35:57Yeah.
  864. 35:57Versus just, you know, spoon feeding people.
  865. 36:07I get you.
  866. 36:09I'm especially refreshing that you say that
  867. 36:11because a lot of people don't, you know,
  868. 36:13appreciate abstract art.
  869. 36:14They be like, what is this?
  870. 36:16Or I don't get it and they kind of give up on it
  871. 36:18or like discard it.
  872. 36:20They're like, oh yeah.
  873. 36:21Or even like a foreign language, you know,
  874. 36:23you ain't gonna know it unless you take time with it
  875. 36:26and practice it.
  876. 36:27Study it, yeah.
  877. 36:29And I think sometimes too, like I said,
  878. 36:32I think a lot of artists, specifically abstract artists
  879. 36:38create from emotion.
  880. 36:42And I think what they're trying to evoke
  881. 36:45from other people with their pieces is an emotion.
  882. 36:50And sometimes, you know, it's really funny
  883. 36:53when you read history books and stuff, you know,
  884. 36:57they'll tell you like, oh, this artist,
  885. 36:58this is what they meant by this.
  886. 37:01You don't know what they meant by that.
  887. 37:04That's how somebody interpreted it
  888. 37:06unless the artist told you themselves.
  889. 37:08That's how like, you know, we're interpreting it today.
  890. 37:11But in a hundred years, who's to say
  891. 37:13that the textbooks won't say something different
  892. 37:15about that same piece
  893. 37:16because somebody else interpreted it a whole nother way.
  894. 37:21Sometimes there is an intended interpretation.
  895. 37:24Sometimes there really is, but sometimes,
  896. 37:26and sometimes there is one,
  897. 37:28but then there's also an open-endedness to it too.
  898. 37:30Like, you know, there's a story there,
  899. 37:32but they don't finish it
  900. 37:34because they want you to figure out.
  901. 37:37I could say I wrote a lot of things like that,
  902. 37:41created a lot of things like that,
  903. 37:42even stuff that I really didn't finish.
  904. 37:45Like, so, you know, years has passed,
  905. 37:48so, I mean, it's, you know, open-ended.
  906. 37:50Who have hangers?
  907. 37:53Universe was town.
  908. 37:56But have you ever experienced a design
  909. 38:01or any type of art that made you physically
  910. 38:05unable to speak?
  911. 38:15Yes.
  912. 38:20Visiting St. Paul's Cathedral in England
  913. 38:25a couple of years ago.
  914. 38:28Mm-hmm.
  915. 38:28Okay.
  916. 38:29Visiting Stonehenge also in England on that same trip.
  917. 38:34Mm-hmm.
  918. 38:34Um, the castle in Edinburgh, Scotland that we went to.
  919. 38:40Mm-hmm.
  920. 38:41Like, these are like massive.
  921. 38:42I learned about St. Paul's Cathedral in school.
  922. 38:46I learned about Stonehenge in school,
  923. 38:48so it was kind of like, wow,
  924. 38:49like to see these things in person took me aback.
  925. 38:53You don't realize how massive things are
  926. 38:56until you see them in person
  927. 38:57or you've just seen them in pictures.
  928. 38:59You don't realize.
  929. 39:00Pictures, and I'm kind of into photography too.
  930. 39:04I took a few photography classes
  931. 39:06and I think I'm like an amateur photographer sometimes.
  932. 39:11So, you know, I'm a little bit into that.
  933. 39:13And I, pictures don't ever do justice
  934. 39:18to what I'm, like to what the eyeball can see.
  935. 39:21It does not matter.
  936. 39:23Like you can get a very beautiful picture,
  937. 39:25but, and it's funny,
  938. 39:26like I'll send somebody a picture of like the sunset
  939. 39:29like that I took.
  940. 39:30And they'll be like, oh, this is a great picture.
  941. 39:32And it's like, no, you had to have seen it in person though.
  942. 39:35Like, and capturing the moon is one of those things too.
  943. 39:38It's so hard to capture it.
  944. 39:39So seeing things in person,
  945. 39:41being able to see the detail in them,
  946. 39:44totally different.
  947. 39:46Seeing a Mondrian painting in person for the first time.
  948. 39:50Seeing the size of Basquiat's work in person.
  949. 39:55They had an exhibit, the, was it the Guggenheim?
  950. 39:58Let Us Borrow, or it was, I think it was a Guggenheim.
  951. 40:02Let Us Borrow some of his pieces for an exhibit here
  952. 40:05back in 2017.
  953. 40:07And I went, I didn't realize how big
  954. 40:10some of those canvases were
  955. 40:12until I had to stand in front of them.
  956. 40:14And I was like, whoa, okay.
  957. 40:17Oh yeah, I would have seen pictures.
  958. 40:18So yeah, this, and listen up.
  959. 40:22I wish they bring it back.
  960. 40:24Or something, if we can get something
  961. 40:26in the Cleveland Museum of Art that's his,
  962. 40:28like in like just days, that would be great.
  963. 40:32I think they did feature him one year.
  964. 40:36Cause I know a lot of people was talking about it
  965. 40:38two years ago.
  966. 40:41Yeah, they had like his notebooks and everything.
  967. 40:43It was cool.
  968. 40:45I'm getting this,
  969. 40:46I haven't been to a good museum in so long.
  970. 40:49Oh, we have such good museums here.
  971. 40:51The Cleveland Museum of Art is one of my favorite,
  972. 40:53like when I'm like a little down in the dumps,
  973. 40:57like that's where I go.
  974. 40:59When was the last time you been?
  975. 41:01I haven't been this year yet.
  976. 41:04So that's a good thing you ever been down in the dumps.
  977. 41:06I mean, I go when I'm feeling good too.
  978. 41:09But like that's for sure a place that I go
  979. 41:11when I just want to like clear my head
  980. 41:13or I have a lot on my mind.
  981. 41:14But I also go when I'm feeling good
  982. 41:16or if there's like a really good exhibit
  983. 41:17that I want to go to,
  984. 41:19I'm sorry I missed the Picasso on paper.
  985. 41:21So I haven't gone this year,
  986. 41:23but last time I went was last year.
  987. 41:25Okay. Yeah.
  988. 41:26I'll say for me last year too,
  989. 41:28I do a lot of weddings there.
  990. 41:29Everybody want to get married and take pictures there.
  991. 41:31I want to get married at the Cleveland Museum of Art too.
  992. 41:33So I'm one of them people, I'm corny.
  993. 41:37I'm sure you would make it even spectacular
  994. 41:40and customized to your wedding.
  995. 41:43True.
  996. 41:44And if you ever need a wedding photographer,
  997. 41:47I am here.
  998. 41:47I got you.
  999. 41:50So yeah, speaking more on like clients
  1000. 41:54and more collaborations,
  1001. 41:55is there a certain artist or entrepreneur
  1002. 41:58you would like to work with?
  1003. 42:04Besides me.
  1004. 42:05Besides you, of course.
  1005. 42:09I actually am really fairly cool
  1006. 42:12with the owner of lounges downtown.
  1007. 42:16Okay.
  1008. 42:17You know what I'm talking about?
  1009. 42:20And I would love to do more work with them
  1010. 42:22and like just more collaborative, yeah, pieces there.
  1011. 42:26I love Lacey.
  1012. 42:27Shout out to Lacey.
  1013. 42:28Everybody in the city knows Lacey.
  1014. 42:31Yeah, she did my logo.
  1015. 42:32She's so amazing.
  1016. 42:34She, I actually was in, in 2021,
  1017. 42:37she hosted her and another artist
  1018. 42:40hosted a Cleveland collab art show
  1019. 42:42and I was a part of her art show.
  1020. 42:44Then that's how I met her.
  1021. 42:45Yeah.
  1022. 42:46Well back in 22, but we started the process in 21.
  1023. 42:50So she actually needs to be a part of the launch artists team.
  1024. 42:53So yeah, it's like-
  1025. 42:54She's amazing.
  1026. 42:54Wow.
  1027. 42:55When I first met Lacey, it was like, man,
  1028. 42:58I'm like, I know we're gonna work together
  1029. 43:01and she did my logo and you know,
  1030. 43:05I drew out some sketches, my bad sketches
  1031. 43:07and she brought it to life.
  1032. 43:09She blown up.
  1033. 43:11Yeah, I'm so happy for her.
  1034. 43:13Yeah.
  1035. 43:15So happy for her.
  1036. 43:16You can go.
  1037. 43:18That's from the old Cleveland, go Lacey.
  1038. 43:21Yeah.
  1039. 43:21Even having like, you know,
  1040. 43:23we used to talk about downtown,
  1041. 43:24like having her art display downtown.
  1042. 43:26Yes, yeah.
  1043. 43:28So, you know, I think we need more of that
  1044. 43:30and not just something that's, you know,
  1045. 43:32for a couple of months or a year,
  1046. 43:34but you know, everlasting.
  1047. 43:37Lacey, your point about the statues that are downtown
  1048. 43:39and you mentioned how they are reflective of,
  1049. 43:42you know, maybe sadder times or war times.
  1050. 43:45Having installations and sculptures
  1051. 43:47that are reflective of happiness, of positivity.
  1052. 43:49And a lot of, shoot, all of her work
  1053. 43:53pretty much is reflective of that,
  1054. 43:55which I think was so amazing about her.
  1055. 43:59One of the things that are so amazing about her
  1056. 44:01because a lot of the times, you know,
  1057. 44:03artists are taught or like, you know,
  1058. 44:06historically create from other feelings.
  1059. 44:09Like, you know, heartbreak kind of led me here
  1060. 44:12or like, you know, depression or sadness
  1061. 44:15or, you know, grief or, you know,
  1062. 44:17all of these things that are real and true
  1063. 44:19and deserve to be expressed and shown also.
  1064. 44:24But what about happy times?
  1065. 44:26Like, you know, like what about positivity
  1066. 44:28and wanting to foster more of that?
  1067. 44:30So I think that's great that that's what a lot
  1068. 44:33of her works around, is uplifting.
  1069. 44:35Yeah, I mean, it's about heartbreak
  1070. 44:37as we, you know, all encountering,
  1071. 44:39like you said, some downtimes, depression.
  1072. 44:43So what are some things that kind of get you
  1073. 44:46out of that mode to create?
  1074. 44:47Working, yeah.
  1075. 44:51Like, I just, my locus of control,
  1076. 44:57which is me and what I can do.
  1077. 44:59You know, you can't control somebody else.
  1078. 45:01You can't control how they feel about you.
  1079. 45:03You can't control what goes on in their life.
  1080. 45:05You can't control how that, you know,
  1081. 45:07may make them react or respond or whatever the case.
  1082. 45:11And I just dive straight into what I can control
  1083. 45:15and dive more into focusing on what I can,
  1084. 45:17which is me and my work.
  1085. 45:20So, you know, it helps you take your mind off of things.
  1086. 45:24So what helps you get into like your creative space
  1087. 45:26and mode?
  1088. 45:28Ironically enough, my space.
  1089. 45:30Like I have always been like this.
  1090. 45:33I cannot function in like excessive clutter
  1091. 45:38and like disarray.
  1092. 45:41Ooh, I cannot do it.
  1093. 45:44Like I will like clean things out periodically
  1094. 45:49because I start to feel, people will come in my house
  1095. 45:52and be like, what do you mean something is wrong?
  1096. 45:53And I'm like, no, it's too much stuff in here.
  1097. 45:55Like it's clutter, like there's too many papers
  1098. 45:57on my desk or like, not really necessarily.
  1099. 46:01I guess maybe a little bit.
  1100. 46:03I guess a little bit, a little bit,
  1101. 46:08but not necessarily in terms of design, I should say,
  1102. 46:12because minimalist design is like,
  1103. 46:15like I said, it can be kind of cold.
  1104. 46:16Like, you know, I like patterns, I like color,
  1105. 46:18I like rugs, I like decor, things like that.
  1106. 46:22But I don't want it to be too much
  1107. 46:25to where I feel like I'm,
  1108. 46:27maybe it's more of a claustrophobic thing.
  1109. 46:29I don't know.
  1110. 46:31But yeah, so I definitely have to have my space clean.
  1111. 46:37Like I like to have Sundays off from working,
  1112. 46:40like, you know, because I like to prep for my week,
  1113. 46:45sometimes prep food for the week and like, you know,
  1114. 46:47cook like a couple of meals or whatever, clean my house,
  1115. 46:50clean my space, write my to-do list out,
  1116. 46:53figure out what I have to focus on for the week,
  1117. 46:55clean my working area.
  1118. 46:59Shoot, clean the whole place actually.
  1119. 47:01And that helps me to clear my mind
  1120. 47:04to be able to get a good start
  1121. 47:07on where I wanna start.
  1122. 47:08Okay, I broke my checklist down into this client
  1123. 47:11needs these things done this week,
  1124. 47:13this client that this is miscellaneous things
  1125. 47:16that I need to do.
  1126. 47:17Now I can like prioritize from there and I can sit down.
  1127. 47:20Like I really like to start my Mondays if I can,
  1128. 47:23waking up at like the crack of dawn.
  1129. 47:25So like sometimes like four, 4.30 in the morning,
  1130. 47:29like getting like a really good night's rest on Sunday,
  1131. 47:31waking up early on Monday, making tea.
  1132. 47:35I have this yogi tea that I really like to drink.
  1133. 47:39It's called positive something,
  1134. 47:42but it has ashwagandha in it.
  1135. 47:44And so like, you know,
  1136. 47:45it really helps with like focusing and good thoughts.
  1137. 47:49Something I like to light incense sometimes
  1138. 47:51and just kind of like sit and start to go,
  1139. 47:54maybe play a little music or a show or a movie
  1140. 47:56that I've seen a million times in the background,
  1141. 47:59just background at least.
  1142. 48:01That kind of, you know,
  1143. 48:02brings me to a good question as you say,
  1144. 48:05light incense and music.
  1145. 48:07What sensory systems do you use?
  1146. 48:10Like you said, music.
  1147. 48:11I love music.
  1148. 48:13Love music.
  1149. 48:14I played the violin growing up.
  1150. 48:17So I played from fifth grade to 12th grade.
  1151. 48:22So I love music.
  1152. 48:24Like, I don't know.
  1153. 48:24Like I know so many songs.
  1154. 48:26I have one of my line sisters nicknamed me Juke
  1155. 48:29because like I know so many songs.
  1156. 48:32So who was your favorite artist?
  1157. 48:33Music artist.
  1158. 48:35Yeah, that's a great question.
  1159. 48:38I actually really love Sade.
  1160. 48:42Very calming music.
  1161. 48:44Like I've always liked her music even as a kid,
  1162. 48:47but her music is music that I like to play
  1163. 48:49when I'm working too.
  1164. 48:51Because it is,
  1165. 48:52I actually made a playlist to like of music
  1166. 48:54that I like to play when I want to feel positive
  1167. 48:57and get my day started.
  1168. 48:59Music that's not about like love or, you know,
  1169. 49:03a heartbreak or a man, or like, you know,
  1170. 49:06nothing like that.
  1171. 49:06Like it's just music about life and experiences
  1172. 49:11and positivity.
  1173. 49:12So like optimistic by sounds of blackness.
  1174. 49:14Of course that's in there.
  1175. 49:16I miss some Sade in there.
  1176. 49:18Earth, Wind and Fire, like Cleo's Soul.
  1177. 49:21Cause she has a lot of songs that are about love,
  1178. 49:24but also a lot of songs that are just about like
  1179. 49:26overcoming in life and positivity and yeah.
  1180. 49:31Those types of things.
  1181. 49:32Give me a nice little snack.
  1182. 49:35Drink some tea.
  1183. 49:36Oh, what you cookin' on?
  1184. 49:37What's your favorite snack?
  1185. 49:42Maybe yogurt and granola fruit.
  1186. 49:45I'm just, just helping you out.
  1187. 49:47So, you know, people listen to you
  1188. 49:49that want to hire you.
  1189. 49:50All right, they know what to bring me.
  1190. 49:52Yeah, and the music to play to get you, you know,
  1191. 49:55have it all set up for you.
  1192. 49:56Yeah, but I like all types of music.
  1193. 49:59So, but that's just what came to mind.
  1194. 50:02Cleo.
  1195. 50:03So, I know we, you know, spoke earlier
  1196. 50:06about being introverted.
  1197. 50:09So how important is networking and relationship building?
  1198. 50:12Ooh, so important.
  1199. 50:16And honestly more important than I wished it was sometimes.
  1200. 50:20Yeah.
  1201. 50:22Between me, you and whoever's listening.
  1202. 50:25More important than I wished it was sometimes.
  1203. 50:28And it took me,
  1204. 50:30like when I first started my business in 2020,
  1205. 50:32I know I wasn't networking as much as I should.
  1206. 50:35I mean, and for other obvious reasons,
  1207. 50:37the world was shut down, so to speak.
  1208. 50:40But like, you know, I would go like in 21
  1209. 50:42when things are to open back up,
  1210. 50:44like I would go to pop-up shops and, you know,
  1211. 50:47things like that and do that for a few hours
  1212. 50:49and then just be so happy it was over with.
  1213. 50:51But as far as like going to other events
  1214. 50:53and, you know, meeting other people,
  1215. 50:55like I would meet some people there,
  1216. 50:57but outside of that,
  1217. 50:59I didn't really do a whole lot of networking.
  1218. 51:01But it is very important.
  1219. 51:03It can open up a lot of doors to open up other doors.
  1220. 51:06It really, you know, it's true when they say
  1221. 51:11that you should, it's about who you know and not,
  1222. 51:16it's about who you know.
  1223. 51:17Because there are, you might think that something is
  1224. 51:20well above what you can do
  1225. 51:22and then you realize who's doing it.
  1226. 51:25And that's like no shame,
  1227. 51:26but you'd be like, oh.
  1228. 51:28Like, you know, and it's like, well, if.
  1229. 51:32Surely I could do that too, because I have,
  1230. 51:36and you know, sometimes you have more experience
  1231. 51:38than somebody that's doing it.
  1232. 51:40You have more knowledge behind something
  1233. 51:42and you might even have more talent sometimes.
  1234. 51:45And again, that's no shade, but like, you know,
  1235. 51:47but they have more goal than you do.
  1236. 51:50They went after it in a different way than you did.
  1237. 51:53And so, you know, you can't just sit behind your computer
  1238. 51:57and try to put out posts here and there
  1239. 52:00and say like, oh, the clients will come.
  1240. 52:01Like, no, you have to go after them.
  1241. 52:04Yeah.
  1242. 52:05That's true.
  1243. 52:06So speaking more on, you know, finding your dream client
  1244. 52:11or even your first client for, you know,
  1245. 52:13new entrepreneurs or a new interior designer,
  1246. 52:17would you recommend pop-up shops first
  1247. 52:19or like just from your experience,
  1248. 52:21how would you start off?
  1249. 52:23The pop-up shop scene definitely was cool.
  1250. 52:26That was when I was doing a lot more
  1251. 52:28of like my resin work also.
  1252. 52:32So, you know, but it's all about
  1253. 52:34how you give your pitch to people too.
  1254. 52:37So when people will come to my table
  1255. 52:38instead of just being like, you know,
  1256. 52:40oh, hey, I do resin art.
  1257. 52:43Oh, I make coasters.
  1258. 52:44Like, you know, I can do a resin canvas,
  1259. 52:46whatever, whatever.
  1260. 52:47I would also say, hey, like,
  1261. 52:48I also do interior design services.
  1262. 52:50So, you know, take my card.
  1263. 52:52So how would you pitch?
  1264. 52:53If I came up to you, how are you doing?
  1265. 52:56Hi, I'm Justine.
  1266. 52:57This is my company, Just Designs.
  1267. 53:00So here today, I'm showcasing, you know,
  1268. 53:02some of my resin products here.
  1269. 53:03I make resin decor for people's homes,
  1270. 53:06but I'm also an interior designer.
  1271. 53:08So I can come into your space.
  1272. 53:10I can help you renovate it.
  1273. 53:11And then I can also furnish it
  1274. 53:14with one of my lovely pieces here
  1275. 53:16that I have on display and for sale today.
  1276. 53:18Y'all know something along those lines.
  1277. 53:20I be top of the dome.
  1278. 53:21I just be rolling.
  1279. 53:24I don't know if I'll say I'm a pro.
  1280. 53:26I think I just kind of like,
  1281. 53:28go into like a different space.
  1282. 53:30Like I'd be like, okay, I know I'm here
  1283. 53:32and I have to do this.
  1284. 53:33So let me, and then I just,
  1285. 53:36and sometimes whoever you're talking to,
  1286. 53:38you can bounce off of them
  1287. 53:39to things come out in different ways.
  1288. 53:43So is it like a bandwidth,
  1289. 53:45maybe like at a networking event?
  1290. 53:48Like, okay, I got to talk to at least three people
  1291. 53:50before I leave or I'm gonna get this speaker
  1292. 53:53or I know this person will be there.
  1293. 53:55I'm gonna network with them.
  1294. 53:56Okay, I can leave.
  1295. 53:58I'm not leaving till these things happen.
  1296. 54:00Or it's just like the kind of
  1297. 54:01go with the flow type of thing.
  1298. 54:07I guess it depends because I don't think
  1299. 54:10I've ever sat and thought like,
  1300. 54:12okay, I want to make sure I talk to X amount of people.
  1301. 54:14That's actually a big strategy to help somebody like me.
  1302. 54:19I usually do have a reason why I'm going to an event.
  1303. 54:23Either I want to support whoever's hosting it
  1304. 54:26or there's something that's really cool about it,
  1305. 54:29the information that I want to get.
  1306. 54:31So when it comes to that,
  1307. 54:32I definitely want to make sure I get the information
  1308. 54:34or talk to whoever it is that I intended
  1309. 54:37on talking to for sure.
  1310. 54:38But I probably should implement more of,
  1311. 54:41let me make sure that I talk to three
  1312. 54:43or four other people.
  1313. 54:46I usually end up talking to other people anyway,
  1314. 54:49but I never keep like a quantitative track.
  1315. 54:54So that might be good to do.
  1316. 54:57What was like the most you ever had?
  1317. 54:59And I appreciate to support some of my recent events
  1318. 55:02that I was a part of.
  1319. 55:04Of course.
  1320. 55:06I love the creative scene in Cleveland.
  1321. 55:07I feel like from what I've experienced
  1322. 55:11is very welcoming.
  1323. 55:13People are willing to work with other people.
  1324. 55:15I think that's great.
  1325. 55:18Well, it grew to that and I'm glad to be,
  1326. 55:22I'm glad to be part of that change.
  1327. 55:24Yeah, that's good.
  1328. 55:25Conscious community.
  1329. 55:29Oh yeah, it's like a war zone.
  1330. 55:31Really?
  1331. 55:31Not just creative community,
  1332. 55:33but just the city in general or business in general.
  1333. 55:36Yeah.
  1334. 55:37I'm glad the culture has changed
  1335. 55:39and the art scene has changed
  1336. 55:40and we have some talents of people.
  1337. 55:41We do.
  1338. 55:42We do.
  1339. 55:43Yeah, I've met a lot of talented people over the years.
  1340. 55:47Definitely.
  1341. 55:49Yeah, that's always keep a good artist in my back pocket
  1342. 55:53because we're the real leaders in this community.
  1343. 56:00We're the first people people see,
  1344. 56:03like the designs and what people hear from music
  1345. 56:06and poetry and so on.
  1346. 56:09We're speaking for the climate of the world
  1347. 56:12and the culture and society at the time too,
  1348. 56:15which is really cool.
  1349. 56:16I'd be interested to see
  1350. 56:19what the kids are gonna read about
  1351. 56:21in the books and reference this time.
  1352. 56:24I'm curious to see,
  1353. 56:26with everything being so simplistic
  1354. 56:28and streamlined and modern,
  1355. 56:30I'm interested to see how they will describe
  1356. 56:34where we are as a society
  1357. 56:35and how that was reflected in design.
  1358. 56:37Because it's kind of void of warmth at times.
  1359. 56:42And maybe that's reflective of some of the things
  1360. 56:45that we've been going through in the past few years.
  1361. 56:49Yeah, I'm very interested with 50 years from now,
  1362. 56:53even now with robots that's emerged.
  1363. 56:57Oh God.
  1364. 56:59Are you a fan of AI?
  1365. 57:01Huh?
  1366. 57:03So, a little joke, or maybe not.
  1367. 57:09My name is AI.
  1368. 57:12You know, a lot of people know me as Alien Eyes.
  1369. 57:15Okay, but those are your initials.
  1370. 57:17Yeah, photography business,
  1371. 57:18but my actual artist name, Alien Eye Player,
  1372. 57:23I like iPhone, so AI.
  1373. 57:26And then also being on the basketball court,
  1374. 57:28they used to say I used to look like AI.
  1375. 57:30Oh, really?
  1376. 57:30Yeah, when I was in there,
  1377. 57:32because I used to have braids and had the little hair.
  1378. 57:35And so, but as far as artificial intelligence,
  1379. 57:44again, it's a double-edged sword.
  1380. 57:47You know, it's good for certain tasks and automations
  1381. 57:50and, you know, to maximize your productivity
  1382. 57:55and also revenue.
  1383. 57:57But as far as like where it's going,
  1384. 58:00and like I said, robots, like iRobot,
  1385. 58:03have anybody seen that movie?
  1386. 58:05I would say 10 years,
  1387. 58:07because that's what they want to develop
  1388. 58:09and kind of turn the world, too, which can be scary.
  1389. 58:16You know, we just have to embrace it.
  1390. 58:18And kind of like with music,
  1391. 58:21you know, a lot of things were like Ed and Flo
  1392. 58:25and even with how music was recorded
  1393. 58:29and even released and published,
  1394. 58:33like we had sometimes 10 minute songs,
  1395. 58:36five minute songs.
  1396. 58:37Now TikTok made it, you know, nine seconds.
  1397. 58:41So even the thought behind it is becoming more simple
  1398. 58:46and, you know, less work, less talent.
  1399. 58:48They have mumble rap.
  1400. 58:49Less thought.
  1401. 58:54And like you said, yeah, less thought
  1402. 58:55and even artificial intelligent music.
  1403. 58:58Like what? Yeah.
  1404. 59:00They got some apps and websites,
  1405. 59:02you could just type in a prop and you got a song.
  1406. 59:06It's taking the human hand out of a lot of things
  1407. 59:09that the human hand needs to be in, I think.
  1408. 59:13Do you use AI for it? No.
  1409. 59:15Okay.
  1410. 59:16Except for it, okay.
  1411. 59:17No.
  1412. 59:18Would you like to, Johnna Ly?
  1413. 59:20I don't know.
  1414. 59:22I don't want to be totally negative about it.
  1415. 59:25I really don't because it is where things are headed.
  1416. 59:33Or like, okay, let's say if you
  1417. 59:36have a client on a call with them virtually,
  1418. 59:40you have a way to kind of put together the room
  1419. 59:43before you actually put it together.
  1420. 59:45Yeah, but we have rendering programs for that.
  1421. 59:48You see what I'm saying?
  1422. 59:50Like I can, yes, it'll be quicker,
  1423. 59:53but what I don't like about it
  1424. 59:55is it can show you anything,
  1425. 59:57whether it's functional or doable or not.
  1426. 1:00:05You know, like people, I have had people say like,
  1427. 1:00:08I just did this on AI really quickly.
  1428. 1:00:11I have them do my home to make me like,
  1429. 1:00:13and they'll show it to you.
  1430. 1:00:15And it's kind of like some of this stuff
  1431. 1:00:17is not even physically possible.
  1432. 1:00:20So now it's like you have this idea of what you want,
  1433. 1:00:23but maybe that's not possible for your space
  1434. 1:00:26because there are other things that need to be looked at.
  1435. 1:00:28You don't know if there are studs behind your wall
  1436. 1:00:31that can support that, or you know what I mean?
  1437. 1:00:34Like you don't even know if that can be,
  1438. 1:00:36you don't know if that soffit
  1439. 1:00:38has plumbing and electrical in it,
  1440. 1:00:40but this is showing you
  1441. 1:00:41that you could just get rid of that to do.
  1442. 1:00:43You can do that technically though.
  1443. 1:00:45And so that's why you need people.
  1444. 1:00:47And I feel like we have rendering software
  1445. 1:00:51that does that.
  1446. 1:00:52Like that's why you pay an artist.
  1447. 1:00:54You know what I'm saying?
  1448. 1:00:55Like I'm into paying people for their craft,
  1449. 1:00:57not just artists, but mechanics.
  1450. 1:00:59Like, you know what I mean?
  1451. 1:01:01Like culinary chefs, bakers, that's your craft.
  1452. 1:01:04Maybe it's because I have a specialty craft
  1453. 1:01:07and I have a business,
  1454. 1:01:08like I understand it from a different level.
  1455. 1:01:10Right.
  1456. 1:01:12You put time and energy and money
  1457. 1:01:17into gaining this knowledge
  1458. 1:01:19and you're an expert at this
  1459. 1:01:21in a way that AI, in a sense,
  1460. 1:01:25in my opinion, can't be.
  1461. 1:01:26Like you've touched this, you've worked with this.
  1462. 1:01:30I appreciate that.
  1463. 1:01:31That's how you keep money flowing.
  1464. 1:01:35You pay somebody for their specialty,
  1465. 1:01:37they pay you for yours, you know?
  1466. 1:01:40Yeah, like you said, like expertise
  1467. 1:01:43and putting the time in at 10,000 hours,
  1468. 1:01:45a lot of people say.
  1469. 1:01:48And AI just popped up on the scene, you know?
  1470. 1:01:52So I mean, I guess, you know,
  1471. 1:01:55I'm still trying to figure out how I would use it,
  1472. 1:01:59I guess is what I'm trying to say.
  1473. 1:02:00I don't really trust it at this point,
  1474. 1:02:03at least enough to do like room renderings,
  1475. 1:02:06but maybe just for inspirational purposes.
  1476. 1:02:09Maybe it could be useful for, you know,
  1477. 1:02:11just things like that.
  1478. 1:02:12Like, you know, hey, show me how you would do this room.
  1479. 1:02:15Maybe I can get inspiration from that
  1480. 1:02:17and then like, you know, then continue to create.
  1481. 1:02:21But I'm trying to figure it out, child, I don't know.
  1482. 1:02:24I don't wanna be totally against it.
  1483. 1:02:26I don't wanna be totally negative about it,
  1484. 1:02:28but I definitely think that there is something to be said
  1485. 1:02:32about a human brain being behind something.
  1486. 1:02:36And also, we spoke on earlier the emotion behind it.
  1487. 1:02:40Exactly.
  1488. 1:02:41There is no emotional side with these robots
  1489. 1:02:46that's being built and also the AI.
  1490. 1:02:50But with humans, like you said,
  1491. 1:02:51you know, we can feel that.
  1492. 1:02:53You want that human touch.
  1493. 1:02:55And it's funny because while there are
  1494. 1:02:57still a lot of people who like and think that like,
  1495. 1:03:01you know, they're more robotic or AI operations are cool,
  1496. 1:03:06there are still a lot of people that will surprise you
  1497. 1:03:09and say, actually, I would prefer for this
  1498. 1:03:12to be handmade.
  1499. 1:03:13You know, there are still people that do prefer that.
  1500. 1:03:16So it's just all about finding your audience, I guess.
  1501. 1:03:21Nice, nice, nice.
  1502. 1:03:25So how would you brace yourself for what's to come?
  1503. 1:03:30Because like, it's here, I'm still evolving,
  1504. 1:03:33evolving every day, every week, you know.
  1505. 1:03:35Right now as we speak.
  1506. 1:03:38So how would you say you would kinda navigate that space
  1507. 1:03:43because, you know, they could be like,
  1508. 1:03:44oh, I may just hire this robot and, you know.
  1509. 1:03:48How would you navigate things?
  1510. 1:03:53That's a good question.
  1511. 1:03:55I mean.
  1512. 1:03:57Could it be that somebody could make a clone Justine?
  1513. 1:04:00Oh, God.
  1514. 1:04:02Like I could just, you know, build a bot.
  1515. 1:04:05Like if I had to build a bear, build a bot.
  1516. 1:04:06Build a bot.
  1517. 1:04:07Lord have mercy.
  1518. 1:04:09And then this is on recording,
  1519. 1:04:11somebody gonna make that one.
  1520. 1:04:13Oh, they're building an AI robot.
  1521. 1:04:14Dang.
  1522. 1:04:21It's a loaded question.
  1523. 1:04:22A robot can't, while it can be efficient,
  1524. 1:04:26it can be told what to do.
  1525. 1:04:28But as far as, I don't know though,
  1526. 1:04:30cause AI does come up with stuff.
  1527. 1:04:32Cause I was gonna say, as far as coming up with ideas,
  1528. 1:04:35AI does come up with things, but.
  1529. 1:04:37We come up with the ideas and then come.
  1530. 1:04:39And we feed it to AI.
  1531. 1:04:41That's true.
  1532. 1:04:42That's true.
  1533. 1:04:43That's true.
  1534. 1:04:45So yeah, I mean, going along those lines,
  1535. 1:04:48you know, there's only one of me,
  1536. 1:04:50just like there's only one of you.
  1537. 1:04:52I mean, there are people, you know,
  1538. 1:04:54who feel like there are certain archetypes of people
  1539. 1:04:56and maybe there are,
  1540. 1:04:58but under all of those archetypes are still individual people
  1541. 1:05:02who have their own thoughts and their own experiences
  1542. 1:05:05that have shaped who they've become as a person,
  1543. 1:05:07how they deal with things,
  1544. 1:05:08how they see things and how they choose to express
  1545. 1:05:11or showcase those things.
  1546. 1:05:14And I don't think that's something
  1547. 1:05:15that can be replicated through any artificial intelligence
  1548. 1:05:20or, you know, through a robot.
  1549. 1:05:24I mean, you know, even being able to sit with a client,
  1550. 1:05:29like I'm very big on client-based design,
  1551. 1:05:32like so functionality and also aesthetic,
  1552. 1:05:37aesthetically pleasing, aesthetically functional spaces.
  1553. 1:05:41I guess you can say, I have a client in Twinsburg.
  1554. 1:05:44We're on his third full project,
  1555. 1:05:47technically his like fourth or fifth with me,
  1556. 1:05:50but like full room project.
  1557. 1:05:53And-
  1558. 1:05:53Like a real estate?
  1559. 1:05:55No, in his home.
  1560. 1:05:57So like we did his master bedroom suite.
  1561. 1:05:59We did his hall bath.
  1562. 1:06:01We did some touches of stuff in his living room.
  1563. 1:06:06We're now working on his basement bathroom.
  1564. 1:06:11And I know him because I've worked with him since 23.
  1565. 1:06:15It's been almost two years now.
  1566. 1:06:16Oh, we did some lighting fixtures.
  1567. 1:06:18That was the first project that we did
  1568. 1:06:19was replacing some lighting fixtures.
  1569. 1:06:22He was actually my first client
  1570. 1:06:24that I didn't know personally.
  1571. 1:06:26He found me on Facebook.
  1572. 1:06:27I was like, he took a chance on a young girl.
  1573. 1:06:30I appreciate him more than he know, but I really do.
  1574. 1:06:35He's a great client, but I use him as an example
  1575. 1:06:38because I've worked with him for two years now.
  1576. 1:06:41Like I know him.
  1577. 1:06:42I know things that I can look at something and say,
  1578. 1:06:45oh, he probably wouldn't like that.
  1579. 1:06:47Or I can say, oh no, he would love this.
  1580. 1:06:49Like, you know, and he'll be like, yeah, you know,
  1581. 1:06:51I do really like that because we have that relationship
  1582. 1:06:53where I've gotten to know him.
  1583. 1:06:55Like, you know, we go to showrooms.
  1584. 1:06:57We go to different stores.
  1585. 1:06:58We look at things.
  1586. 1:06:59We talk about things.
  1587. 1:07:01I can tell based upon his body language
  1588. 1:07:04if he really likes something or not.
  1589. 1:07:06Like, you know, if he pauses and kind of like,
  1590. 1:07:09you know, turns his head a couple ways, yeah.
  1591. 1:07:13He doesn't like, he might think it's okay,
  1592. 1:07:15but he doesn't like it that much.
  1593. 1:07:16If he likes it, he'll go now.
  1594. 1:07:18I really like that.
  1595. 1:07:19And like, you know, his eyes get big.
  1596. 1:07:21I know that he really likes this.
  1597. 1:07:24You can't get, like, you can't replace that.
  1598. 1:07:26Like, I have connections with my clients.
  1599. 1:07:30I know the things that he needs in his spaces.
  1600. 1:07:34You know, he's an older gentleman.
  1601. 1:07:35So like, you know, he, while he's renovating,
  1602. 1:07:38he also wants to make sure that he's keeping in mind
  1603. 1:07:40for the future and like accessibility portions also.
  1604. 1:07:44So there are things that I'm able to think about
  1605. 1:07:47because I know, you know, these things about him
  1606. 1:07:49that maybe he won't think about,
  1607. 1:07:51but we've talked about it.
  1608. 1:07:53And so, okay, me as the expert and the designer,
  1609. 1:07:56I'm gonna tell you about these options
  1610. 1:07:58that you have to help with this.
  1611. 1:08:01Oh, I'm kind of curious.
  1612. 1:08:03Like, I wanna kind of hear your thought process
  1613. 1:08:06on your process.
  1614. 1:08:08Like, someone's books with just designs
  1615. 1:08:11kind of walk me through the process.
  1616. 1:08:13Okay, if somebody reaches out, you know,
  1617. 1:08:17and they want to see what I'm talking about.
  1618. 1:08:23I like to start with the consultation.
  1619. 1:08:25I like to go meet with them in person,
  1620. 1:08:26even though I really am introverted at heart,
  1621. 1:08:30I swear I am, like all my life.
  1622. 1:08:33But I understand the importance of human connection
  1623. 1:08:35and the importance of meeting with people
  1624. 1:08:38who want to do business with you
  1625. 1:08:39and give you their money.
  1626. 1:08:41I need to meet with you in person.
  1627. 1:08:42I need to come talk to you
  1628. 1:08:44because like this is a serious transaction
  1629. 1:08:45and I don't take that lightly.
  1630. 1:08:48So I did just have a client.
  1631. 1:08:50I did just gain a new client recently.
  1632. 1:08:52I met her at my old part-time job.
  1633. 1:08:55I gave her one of my cards.
  1634. 1:08:56She needed help.
  1635. 1:08:58She finally reached out to me.
  1636. 1:08:59She called me.
  1637. 1:09:00We scheduled a consultation.
  1638. 1:09:02I went over there.
  1639. 1:09:03I spoke with her and her daughter.
  1640. 1:09:06We talked about, you know, where she's come,
  1641. 1:09:09like, you know, with her space,
  1642. 1:09:11what she wants to see from it.
  1643. 1:09:13I measured the space.
  1644. 1:09:14I actually, something new that I developed
  1645. 1:09:16was a consultation checklist
  1646. 1:09:17to make sure I don't forget things when I'm there.
  1647. 1:09:21And then, systems.
  1648. 1:09:22And then I can check some balances.
  1649. 1:09:24And then I can like, you know,
  1650. 1:09:28draft her floor plan, like on that.
  1651. 1:09:30I made a space to be able to like draft the floor plan
  1652. 1:09:32on that paper too, so everything is like right there.
  1653. 1:09:35I take notes from there.
  1654. 1:09:38I ask whatever questions I have to ask about the space,
  1655. 1:09:41what they're looking for, what they need,
  1656. 1:09:43what they like, what their style is.
  1657. 1:09:45I let them pick my brain about different things.
  1658. 1:09:48I also, because I am, you know, like relatively new,
  1659. 1:09:52you know, like on the scene to design,
  1660. 1:09:55I like to send people my portfolio, my resume.
  1661. 1:09:59I technically have two resumes,
  1662. 1:10:00a business one and like a career one
  1663. 1:10:02for outside of my business.
  1664. 1:10:05I like to tell them like, you know,
  1665. 1:10:07just like about my credentials
  1666. 1:10:08so that they can look at that in their own time.
  1667. 1:10:10Send them my website.
  1668. 1:10:13Give them all my contact info and I send them a contract.
  1669. 1:10:18It has my rate on there.
  1670. 1:10:20It has like my terms and conditions for myself
  1671. 1:10:23and to protect the client.
  1672. 1:10:25And as soon as they sign it, we can get started.
  1673. 1:10:29So, you know, from there,
  1674. 1:10:32again, client-based design.
  1675. 1:10:34I do make sure that I'm still the one driving,
  1676. 1:10:37but I wanna make sure that we're doing it
  1677. 1:10:40at the pace that they wanna do it at.
  1678. 1:10:41Like my Twinsburg client will have a meeting.
  1679. 1:10:45Okay, this is what we're looking for.
  1680. 1:10:46I'll go, I'll start looking for everything concurrently,
  1681. 1:10:51like for the space, like, you know, everything.
  1682. 1:10:53My new client, she was kind of like,
  1683. 1:10:55well, let's just start with, you know,
  1684. 1:10:56just this thing in the space
  1685. 1:10:58and then we can move from there.
  1686. 1:11:00Okay, I understand.
  1687. 1:11:02Some people, you know,
  1688. 1:11:03like she just wants to go step-by-step with it.
  1689. 1:11:05So she wants to start, one of the biggest things
  1690. 1:11:07she wants to look at is her window treatments.
  1691. 1:11:09So we'll start with the window treatments.
  1692. 1:11:10And after we figure that out,
  1693. 1:11:12then we can move on from there.
  1694. 1:11:13I really like to meet with people in person though.
  1695. 1:11:16I did have somebody who tried to do more
  1696. 1:11:18of like the virtual thing.
  1697. 1:11:20It drew the process out way longer.
  1698. 1:11:22And he had the nerve to ask me
  1699. 1:11:23why it was taking so long.
  1700. 1:11:25I was like, well, I can tell you.
  1701. 1:11:27Because you don't wanna meet with me in person
  1702. 1:11:30and go to these showrooms and look at things together.
  1703. 1:11:32We can quickly make decisions
  1704. 1:11:35and I can learn you and your style more.
  1705. 1:11:38You want me to keep finding stuff online,
  1706. 1:11:41sending it to you, emailing it,
  1707. 1:11:42then you email me back and tell me
  1708. 1:11:44what you liked or didn't like.
  1709. 1:11:45And I didn't care for that as much.
  1710. 1:11:48I mean, I'm open to it,
  1711. 1:11:49but I prefer to just get a better sense of my client.
  1712. 1:11:53So, you know, we go from there.
  1713. 1:11:54If a contractor has to be brought in,
  1714. 1:11:57I try to have the plans and everything laid out
  1715. 1:12:00for the contractor so that way
  1716. 1:12:02they're literally just coming in and doing.
  1717. 1:12:05That is not, I try to do it
  1718. 1:12:06where there's the least amount of decision making
  1719. 1:12:08that has to be done by them
  1720. 1:12:10because they really prefer to just come in
  1721. 1:12:11and knock it out.
  1722. 1:12:12Like they're not designers and they'll tell you that.
  1723. 1:12:15Like, hey, I can recommend things that I've seen,
  1724. 1:12:18but like, I don't really do that.
  1725. 1:12:20So if a contractor or architect
  1726. 1:12:23or you know, whoever has to be brought in,
  1727. 1:12:24I try to do as much of all of that work
  1728. 1:12:27and get everything on order before they come in
  1729. 1:12:30so they can just kind of like knock the process out.
  1730. 1:12:33But I still stay on the project with the client
  1731. 1:12:36to see it through from beginning to end
  1732. 1:12:38just in case something comes up
  1733. 1:12:40because things have where maybe I had a plan
  1734. 1:12:43for a pattern for something,
  1735. 1:12:44but the tile wasn't exactly four by 12.
  1736. 1:12:47It was really three and three eighths by 11 and a half.
  1737. 1:12:51So the pattern that I created, you know,
  1738. 1:12:54isn't gonna work with those sizing with that size.
  1739. 1:12:58So I have to go to the drawing board
  1740. 1:12:59and create something else.
  1741. 1:13:01Okay, boom.
  1742. 1:13:01Then here's a new solution.
  1743. 1:13:03Like, you know, so we're still problem solving,
  1744. 1:13:05still helping to troubleshoot.
  1745. 1:13:07And also people have a lot of interesting interactions
  1746. 1:13:10with contractors, unfortunately.
  1747. 1:13:13So I like to be able to be that person,
  1748. 1:13:16point person there too,
  1749. 1:13:17to be able to go to bat for the client if necessary.
  1750. 1:13:21Well, what type of interesting interactions?
  1751. 1:13:26You know, you hear a lot of horror stories
  1752. 1:13:28from people and contractors that they've worked with
  1753. 1:13:30and how they've been flaked on or the contractor,
  1754. 1:13:33you know, ghosted them or,
  1755. 1:13:35oh, I gave them half of the money,
  1756. 1:13:36you know, like just like things like that
  1757. 1:13:38that are just not great or they cut corners on things.
  1758. 1:13:42And-
  1759. 1:13:42Even with a contract in place?
  1760. 1:13:47Yeah.
  1761. 1:13:49Yeah, like people will.
  1762. 1:13:51So like, if it's just a client to contractor,
  1763. 1:13:54you know, a lot of clients don't necessarily
  1764. 1:13:57have a lot of trade or industry knowledge.
  1765. 1:13:59So they might not realize or see that something
  1766. 1:14:04that you did wasn't done right until well after the fact.
  1767. 1:14:08But you cut those corners in those ways because,
  1768. 1:14:11and luckily I have not worked with contractors like that.
  1769. 1:14:16The contractor that I work with, he is great.
  1770. 1:14:19Like I recommend him.
  1771. 1:14:20I would always recommend him.
  1772. 1:14:22But I've heard of these stories,
  1773. 1:14:23people having gone through these things
  1774. 1:14:25and it's because they didn't know any better.
  1775. 1:14:28And sometimes people are just shady.
  1776. 1:14:30You don't know any better.
  1777. 1:14:31And so they'll take you for a little ride.
  1778. 1:14:34And, you know, cut corners to save time,
  1779. 1:14:37maybe to save money on material cost from their cut.
  1780. 1:14:40You know what I mean?
  1781. 1:14:42So things like that where I can kind of,
  1782. 1:14:45I don't know everything.
  1783. 1:14:46I'm never trying to make it seem like I do,
  1784. 1:14:48but I have enough knowledge to be able to say,
  1785. 1:14:52that doesn't seem right, you know?
  1786. 1:14:54Intuition tool.
  1787. 1:14:55Yeah.
  1788. 1:14:55And to help hold them accountable.
  1789. 1:14:57Make sure that what the client needs is what's happening.
  1790. 1:15:00You know, be like that point of contact too.
  1791. 1:15:03If anything has to be returned,
  1792. 1:15:05if anything gets damaged,
  1793. 1:15:06but you have a warranty on it
  1794. 1:15:08and we ordered it together.
  1795. 1:15:09I'll help you with that.
  1796. 1:15:10Like I've had to do that before too.
  1797. 1:15:13If you need help decorating,
  1798. 1:15:15like I can even,
  1799. 1:15:15I'll help you with those types of things.
  1800. 1:15:18So yeah.
  1801. 1:15:19Wow.
  1802. 1:15:20So you mentioned decorator.
  1803. 1:15:23So, you know, a lot of people are like,
  1804. 1:15:24I'm good at decoration or decorating.
  1805. 1:15:27What's the key differences between a decorator
  1806. 1:15:30and an interior designer?
  1807. 1:15:32That's a very good question.
  1808. 1:15:33And I'm so happy that you asked that.
  1809. 1:15:36When you say that you're an interior designer,
  1810. 1:15:39people think interior decorator.
  1811. 1:15:41A lot of people automatically are like,
  1812. 1:15:43oh, okay, yeah, I'm into that.
  1813. 1:15:45And a lot of people are into interior design.
  1814. 1:15:48Like, you know, we have a whole channel surrounded
  1815. 1:15:51by interior design.
  1816. 1:15:54But designers typically are a little more trained.
  1817. 1:16:00Like I said, I can create a construction document set.
  1818. 1:16:03Like I've learned how to do those things.
  1819. 1:16:04I worked a year for Joann Fabric.
  1820. 1:16:07RIP, so sad.
  1821. 1:16:09What's going on with the company.
  1822. 1:16:11But I worked there for a year.
  1823. 1:16:13I designed stores.
  1824. 1:16:15I was an assistant store designer.
  1825. 1:16:17So I helped design different stores
  1826. 1:16:18around the country at different scope levels.
  1827. 1:16:20So remodels, new stores,
  1828. 1:16:22and then at different levels
  1829. 1:16:23of what that store was getting.
  1830. 1:16:25You would probably think I was sitting around
  1831. 1:16:28looking at colors and no, it was all in AutoCAD.
  1832. 1:16:31It was all technical work,
  1833. 1:16:34all like construction document sets.
  1834. 1:16:37Yeah, that was it.
  1835. 1:16:39So like lighting placement.
  1836. 1:16:42I can't do anything as far as the exterior
  1837. 1:16:44of a building,
  1838. 1:16:45but I can help with remodels and renovations
  1839. 1:16:48with like a shell of a building.
  1840. 1:16:51So like, even if we wanted to knock this wall down,
  1841. 1:16:53I can help create the plans for that.
  1842. 1:16:55But architects are who do everything exterior.
  1843. 1:17:00And foundational architects and then engineers,
  1844. 1:17:03civil engineers, structural engineers.
  1845. 1:17:09Well, I know on my half,
  1846. 1:17:12people may hit me up like,
  1847. 1:17:13yo, how much for a photo shoot or how much for a video?
  1848. 1:17:16You know, it varies.
  1849. 1:17:18So have you ever had people or potential clients
  1850. 1:17:20that reach out to you like that?
  1851. 1:17:22Like just want a price and not even,
  1852. 1:17:24like you said, having that consultation and sit down.
  1853. 1:17:26Well, how much would it cost you to do my kitchen?
  1854. 1:17:28And it's like, whoa.
  1855. 1:17:31So in my business,
  1856. 1:17:33unless it's like a project like that
  1857. 1:17:35of Bedford High School,
  1858. 1:17:36where it was kind of like more cut and dry
  1859. 1:17:39of what they were looking for,
  1860. 1:17:41I bill hourly.
  1861. 1:17:42I have a design hour rate because.
  1862. 1:17:46Well, sure.
  1863. 1:17:47You don't have to say it if you don't,
  1864. 1:17:48but give me like a ballpark.
  1865. 1:17:51Oh, I'm not gonna say my rate, but.
  1866. 1:17:54Ballpark.
  1867. 1:17:56But I think it's fair.
  1868. 1:17:58A lot of people charge way more than what I'm charging.
  1869. 1:18:02And I'm gonna work my way up to that,
  1870. 1:18:04but I'm okay with working my way up to that.
  1871. 1:18:06Because you know, I know that again, relatively,
  1872. 1:18:09I'm newer to the game and I'm building,
  1873. 1:18:12I'm still building my portfolio.
  1874. 1:18:14So I do have a consultation fee.
  1875. 1:18:17Like I interned in 2018 when I was in college.
  1876. 1:18:22I interned for a lady.
  1877. 1:18:23She has her own business, great designer,
  1878. 1:18:26family-owned business.
  1879. 1:18:27It was her mom's before it was hers.
  1880. 1:18:30And whew, but she was charging for a consultation.
  1881. 1:18:33Like I think at the time,
  1882. 1:18:35and this is 2018,
  1883. 1:18:36so I know her prices are higher than this now.
  1884. 1:18:38I think it was what, 250 for a two-hour consultation.
  1885. 1:18:42And then it was like maybe 175 a design hour.
  1886. 1:18:46Like she was charging, you know what I'm saying?
  1887. 1:18:47I'm not charging anywhere near that yet,
  1888. 1:18:50but I could get to the point where I could.
  1889. 1:18:52I wanna get to the point where I do, you know,
  1890. 1:18:55for like higher-end clients.
  1891. 1:18:58But I bill hourly because people can take a long time
  1892. 1:19:03to figure things out.
  1893. 1:19:04And if you tell somebody,
  1894. 1:19:05oh, I'll only charge you 10,000 or 5,000
  1895. 1:19:09or you know, whatever to do your kitchen,
  1896. 1:19:12like for my work, not including like the materials,
  1897. 1:19:16because they never take that into account either.
  1898. 1:19:19Like it depends on like, you know,
  1899. 1:19:20what your budget is and how custom
  1900. 1:19:23really you want things to be
  1901. 1:19:24because the prices do vary.
  1902. 1:19:26Like I hate to sound like that,
  1903. 1:19:28but like they just do, it depends on, you know,
  1904. 1:19:30I can take you the highest of the highs for custom.
  1905. 1:19:34That's like, you know, anything you want, they can do it.
  1906. 1:19:37But I can also, you know,
  1907. 1:19:39keep you more budget-friendly, but still good quality.
  1908. 1:19:42So it just kind of depends on like where you are.
  1909. 1:19:44But as far as my services, like if I tell somebody,
  1910. 1:19:47oh, I'll only charge you whatever, whatever for to do this,
  1911. 1:19:52then you look up and really you've charged them
  1912. 1:19:57maybe 2,500 or so for your time
  1913. 1:20:00because you thought it would only take that long,
  1914. 1:20:03but they've used $5,000 worth of your time in actuality.
  1915. 1:20:06And I just don't wanna be caught there, respectfully.
  1916. 1:20:09Yeah, that sounds like my first wedding that I took on.
  1917. 1:20:13And you have to learn sometimes, yeah.
  1918. 1:20:16Way under, like they got a good, good, good price,
  1919. 1:20:20you know, in a higher staff.
  1920. 1:20:24So it was like paying them and the editing behind the scenes.
  1921. 1:20:28Like, and especially with photography, oh my gosh,
  1922. 1:20:31the editing on one picture alone can take a long time.
  1923. 1:20:36Like that's your time, yeah.
  1924. 1:20:39Yes.
  1925. 1:20:42Then you learn like, okay,
  1926. 1:20:44I'll edit this many photos for this price.
  1927. 1:20:48So I actually had to add a clause like that.
  1928. 1:20:51I just redid my contract where it's like, okay,
  1929. 1:20:54how many different iterations of a plan and renderings
  1930. 1:20:59I'll do before I start to say it'll be an additional
  1931. 1:21:03X amount of money for anything outside of that.
  1932. 1:21:05Cause I did have a client one time
  1933. 1:21:08and it was like, every time we picked out one thing,
  1934. 1:21:12they wanted me to redo every,
  1935. 1:21:14like to re put it in the plan and show them what it looks.
  1936. 1:21:17And it's like, well, I have a toilet in there.
  1937. 1:21:19It's just not this exact one,
  1938. 1:21:20but they wanted to see that exact one.
  1939. 1:21:22And it's like, okay, how about we pick out
  1940. 1:21:25a lot of things and I'll update it all together
  1941. 1:21:27and show you, but no, they would want like
  1942. 1:21:29for every piece updated and show it to me.
  1943. 1:21:33Wow, so it's like, okay, that's a lot of time.
  1944. 1:21:37When we could do it how I'm saying,
  1945. 1:21:40which is like, let's pick out a lot of things
  1946. 1:21:41and then we'll update some of the generic things
  1947. 1:21:44that I put in there just for, you know,
  1948. 1:21:46showing spatial planning and everything
  1949. 1:21:48or whatever ideas, we'll update it
  1950. 1:21:50with your exact cabinet and like, you know,
  1951. 1:21:54your exact toilet, your exact shower system.
  1952. 1:21:57Yeah. Yeah.
  1953. 1:21:58Which makes more sense for me.
  1954. 1:22:02True, you know, time is everything.
  1955. 1:22:05I mean, that's one of our biggest commodities
  1956. 1:22:07besides energy.
  1957. 1:22:11So how do you navigate with, you know,
  1958. 1:22:14difficult clients or like you said,
  1959. 1:22:16people that want to draw out the process?
  1960. 1:22:21So luckily I've only really had that issue
  1961. 1:22:26with maybe one or two clients that I've had.
  1962. 1:22:29Excuse me.
  1963. 1:22:30I haven't had that issue, you know,
  1964. 1:22:33I thank God I haven't, you know, too much.
  1965. 1:22:36I guess every time I learn something,
  1966. 1:22:40it's like, okay, I need to apply this in some way.
  1967. 1:22:43So like, that was why it was time
  1968. 1:22:45for me to update my contract again.
  1969. 1:22:47Like I learned a lot in 2024.
  1970. 1:22:51I had really high highs and I had some lows last year,
  1971. 1:22:55but I'm at the point, like, you know,
  1972. 1:22:57I'm not mad about any of them
  1973. 1:22:59because it taught me a lot
  1974. 1:23:01and it taught me a lot for the future
  1975. 1:23:04and things that I'm able to, you know,
  1976. 1:23:05protect myself and or the client or, you know,
  1977. 1:23:09my business from in other ways or, you know,
  1978. 1:23:11my time or my energy, you know, in other ways
  1979. 1:23:14by implementing certain stipulations.
  1980. 1:23:16And it's not because I ever want to
  1981. 1:23:19make things difficult for anybody,
  1982. 1:23:20but I want to make sure that we are clear on things.
  1983. 1:23:22And the clearer that you are in the beginning,
  1984. 1:23:26usually the less issues that you have down the line
  1985. 1:23:29because when you signed this contract
  1986. 1:23:31that said all of these things,
  1987. 1:23:33like you read this and even if you didn't read it,
  1988. 1:23:36you said you did, so, and it's in there.
  1989. 1:23:40I mean, it's the same thing when we agree to these terms
  1990. 1:23:43and conditions for everything.
  1991. 1:23:45Even if we don't read them, we said we did.
  1992. 1:23:48Right, yeah.
  1993. 1:23:48And so you're on the hook for that, unfortunately.
  1994. 1:23:52Yeah.
  1995. 1:23:53Unfortunately and fortunately
  1996. 1:23:54because it's something to refer back to
  1997. 1:23:56when things get muddy.
  1998. 1:23:58True.
  1999. 1:24:00So, well, first off,
  2000. 1:24:03how often do you update your contracts?
  2001. 1:24:05Is it yearly?
  2002. 1:24:07I'll probably start doing it yearly.
  2003. 1:24:09Like this year I updated it.
  2004. 1:24:12I think the last time I updated it before that
  2005. 1:24:15was maybe 23.
  2006. 1:24:17And the last time before that was maybe 21.
  2007. 1:24:21Or maybe 20 or 21.
  2008. 1:24:23So I don't really have a cadence,
  2009. 1:24:26but I felt like I had learned enough last year
  2010. 1:24:30that it was like, okay.
  2011. 1:24:31It's still more so experience-based.
  2012. 1:24:34Got you.
  2013. 1:24:34Need-based.
  2014. 1:24:38And how important,
  2015. 1:24:40especially for newer creative entrepreneurs
  2016. 1:24:44or entrepreneurs in general,
  2017. 1:24:46how important are contracts?
  2018. 1:24:49They're so important.
  2019. 1:24:51I mean, especially for creatives,
  2020. 1:24:53like we're,
  2021. 1:24:55I had a professor in college who used to say,
  2022. 1:24:58like, you know, it's funny.
  2023. 1:24:59People say, oh, I don't pay you to think
  2024. 1:25:02to some people.
  2025. 1:25:03And he's like, but actually as creatives and designers,
  2026. 1:25:06like we are getting paid to think.
  2027. 1:25:08So like, you know, your knowledge is everything.
  2028. 1:25:11Like your ideas are very important
  2029. 1:25:15and you have to find ways to,
  2030. 1:25:20A, protect that,
  2031. 1:25:21but also like just keep things clear
  2032. 1:25:24about what the process will be.
  2033. 1:25:26You know, I think contracts are very important
  2034. 1:25:29to keep things more cut and dry
  2035. 1:25:31where sometimes things can get muddy
  2036. 1:25:34or like, you know, that gray area comes in.
  2037. 1:25:36Like our intellectual,
  2038. 1:25:39what do they call it?
  2039. 1:25:40Property.
  2040. 1:25:41There we go.
  2041. 1:25:44Our intellectual property is what we have.
  2042. 1:25:48And everybody unfortunately, you know,
  2043. 1:25:52isn't going to value that.
  2044. 1:25:53Just like in life in general,
  2045. 1:25:55you have to teach people how to treat you.
  2046. 1:25:58Even if people don't do what intent,
  2047. 1:25:59I don't think everybody sets out
  2048. 1:26:01to intentionally hurt people.
  2049. 1:26:03Like I'm not from that mindset.
  2050. 1:26:06Maybe it's because I'm not like that.
  2051. 1:26:08Self-help is the best law.
  2052. 1:26:10Yeah, like, you know, I think that you view people
  2053. 1:26:12from where you coming from a lot of the times.
  2054. 1:26:15So I don't like to just default
  2055. 1:26:17to thinking people are like that.
  2056. 1:26:19I think that a lot of the times
  2057. 1:26:20it's a lot of misunderstandings
  2058. 1:26:23and people don't intentionally, you know, misuse you.
  2059. 1:26:27It's just that you're not standing on what you have enough
  2060. 1:26:32to make somebody think about it
  2061. 1:26:35or think twice about what they're doing.
  2062. 1:26:38They're not necessarily always trying to get over on you,
  2063. 1:26:41but because you are so easygoing
  2064. 1:26:43and you're so, you know, go with the flow
  2065. 1:26:45and laid back, you know, how a lot of artists are.
  2066. 1:26:48Like, you know, we're very like, you know,
  2067. 1:26:50chill, open people, open to a lot of different things,
  2068. 1:26:53which is great.
  2069. 1:26:54Never lose that,
  2070. 1:26:56but never let somebody play with you either.
  2071. 1:27:00Yeah.
  2072. 1:27:01Wow, I got a special question I know.
  2073. 1:27:06Okay, let me kind of process this one.
  2074. 1:27:08Yeah, I'm scared.
  2075. 1:27:11So with visual stimuli,
  2076. 1:27:14is there a certain object or decorations
  2077. 1:27:16you correlate with other objects or shapes?
  2078. 1:27:20You know, like a banana is yellow,
  2079. 1:27:22egg is white, egg white,
  2080. 1:27:24but someone's head may also be shaped like an egg
  2081. 1:27:28or a banana, you know,
  2082. 1:27:30mainly because the angle you see it in or perspective.
  2083. 1:27:34Do you compartmentalize anything of such?
  2084. 1:27:43Man, this is a stumper.
  2085. 1:27:47And I honestly feel like this is one of those questions
  2086. 1:27:51that even after I answer it here today,
  2087. 1:27:54I'm gonna continue to ponder on
  2088. 1:27:56and I try to pride myself on being self-aware,
  2089. 1:28:00but we can all only be so self-aware.
  2090. 1:28:04So, you know, it'll start to make me really look at
  2091. 1:28:08myself as a designer in a way that I don't know
  2092. 1:28:11that I have really sat and thought about.
  2093. 1:28:19I definitely like to look at things as shapes.
  2094. 1:28:27So I don't know if I really have a one way
  2095. 1:28:32that I like to do things or I correlate things,
  2096. 1:28:36but it's more of a project-based thing.
  2097. 1:28:40Like I working in furniture sales
  2098. 1:28:43and like, you know,
  2099. 1:28:45helping people with layouts of their rooms.
  2100. 1:28:48I can kind of like sometimes break furniture down
  2101. 1:28:50into shapes and like movement.
  2102. 1:28:52So it was kind of like, okay.
  2103. 1:28:54And sometimes like my mind will just like move
  2104. 1:28:56and I'll say, oh no, do this.
  2105. 1:28:57And then that and da da da put that there
  2106. 1:28:59and put this here because for whatever reason in my mind,
  2107. 1:29:03like that makes the most sense aesthetically.
  2108. 1:29:06And I'll try to like describe it to the customer
  2109. 1:29:09and like they'll like it and they'll be like, oh yeah.
  2110. 1:29:12But I'm trying to like describe how I got there.
  2111. 1:29:14Like, you know, because you have these hard lines here.
  2112. 1:29:17You want to kind of soften that a little more
  2113. 1:29:19with some curvature here or, you know,
  2114. 1:29:23you have this L shape here.
  2115. 1:29:25So let's put something over here on the other side
  2116. 1:29:27in this corner that's smaller.
  2117. 1:29:29Like, you know, you need something to balance this side.
  2118. 1:29:31Like I'm really, I like balance,
  2119. 1:29:33but I also think that sometimes imbalance is balance.
  2120. 1:29:37Like, if I have like, as far as decorating,
  2121. 1:29:41if there's like a small cluster of like three things
  2122. 1:29:44of something that's either skinny or small.
  2123. 1:29:47And then there's something like on a mantle.
  2124. 1:29:49People asked about help with their mantle all the time
  2125. 1:29:52when I worked at my old job and like decorating it
  2126. 1:29:55and wanting to balance it, but wanting to like shake it up.
  2127. 1:29:58Okay, well, you can do a small group
  2128. 1:30:00of three of this over here.
  2129. 1:30:01And then one big thing over here.
  2130. 1:30:03To me, that's still balance.
  2131. 1:30:04Even though it's not the same exact object
  2132. 1:30:08on either side is balance and weight, I guess.
  2133. 1:30:12Contrast.
  2134. 1:30:13Yeah, but I, and I'm really big on contrast.
  2135. 1:30:16Like I love the concept of contrast.
  2136. 1:30:19I love color theory.
  2137. 1:30:21I'm reading a color theory book right now
  2138. 1:30:23that I got from the Museum of Art in DC,
  2139. 1:30:28the National Gallery of Art last year.
  2140. 1:30:30I bought this book on color theory
  2141. 1:30:31and I've been reading it just like about color
  2142. 1:30:34over the years.
  2143. 1:30:38I love complimentary colors.
  2144. 1:30:40So if I can like pop in, like, even if it's not,
  2145. 1:30:43like, you know, blue and orange
  2146. 1:30:46is probably my favorite complimentary color set.
  2147. 1:30:48But even if it's blue and like yellow,
  2148. 1:30:57or like, you know, like, I understand the color wheel too.
  2149. 1:31:01And like, you know, how anagolis colors
  2150. 1:31:03can also be kind of pulled, like, you know,
  2151. 1:31:06in ways to make the, it doesn't have to be exactly
  2152. 1:31:09across on the color wheel, but if it's like,
  2153. 1:31:12you know, in that range, like it can work.
  2154. 1:31:14And like, yeah, that's like my thing.
  2155. 1:31:19Yeah, so I don't know if that answered that question,
  2156. 1:31:25but there are things where I'll say like,
  2157. 1:31:28okay, I think I kind of, like, if you have
  2158. 1:31:30like certain textures, like, you know, I don't,
  2159. 1:31:34you just want to like have enough of,
  2160. 1:31:36I don't know, I don't know.
  2161. 1:31:38You was trying to have everything
  2162. 1:31:39promised in your, your mind.
  2163. 1:31:41Yeah, it makes sense to me.
  2164. 1:31:45True, okay.
  2165. 1:31:46So I like to ask a lot of artists this question,
  2166. 1:31:51but you're a unique artist and also entrepreneur.
  2167. 1:31:54So it may be a little different for you,
  2168. 1:31:56but you know, we live in Cleveland, you know,
  2169. 1:31:59there's days we may experience the rain,
  2170. 1:32:02the sunshine, snows, warm, cold all in one day.
  2171. 1:32:08So taking that in mind,
  2172. 1:32:10how would you explain your creative process
  2173. 1:32:14if it was a weathercast, forecast?
  2174. 1:32:19Like if it was one of those days, you know?
  2175. 1:32:22Well, just your creative mindset, a process.
  2176. 1:32:27Like for mine, it's like gentle rain,
  2177. 1:32:31like a drizzle on a warm sunny day to like refresh you.
  2178. 1:32:35And you know, I'm always in motion.
  2179. 1:32:36So the rain is always in motion.
  2180. 1:32:38And the thing about the puddles is collaborating
  2181. 1:32:41and building and building and growing and growing.
  2182. 1:32:43So that's how I explain my creative process.
  2183. 1:32:48Oh, I see what you're saying.
  2184. 1:32:51Okay, okay, okay, okay.
  2185. 1:32:54What weather forecast would I give?
  2186. 1:33:03Partially sunny.
  2187. 1:33:05Partially sunny, so cloudy or sunny?
  2188. 1:33:08Mm-hmm, mm-hmm.
  2189. 1:33:09Because I think like there's balance there.
  2190. 1:33:14Like, you know, it's not complete sunshine,
  2191. 1:33:16but it's not complete overcast either.
  2192. 1:33:18And so there's that contrast, you go with contrast.
  2193. 1:33:23There's that contrast of those two things
  2194. 1:33:25that are kind of opposite, but working together.
  2195. 1:33:28So kind of like bringing,
  2196. 1:33:31and like, you know, a lot of the times aesthetic
  2197. 1:33:33and aesthetically pleasing things or spaces
  2198. 1:33:37and functionality, sometimes they don't always
  2199. 1:33:40go hand in hand.
  2200. 1:33:41Something can look really cool and look really good,
  2201. 1:33:44but it's not functional,
  2202. 1:33:47or it's not really able to be done or built.
  2203. 1:33:55So I don't-
  2204. 1:33:56That's what you mean by functional?
  2205. 1:33:58Yeah.
  2206. 1:33:58Like it's not structurally sound.
  2207. 1:34:02Like it's not something that can actually be done
  2208. 1:34:04because of all of these other things that may,
  2209. 1:34:08it can be anything.
  2210. 1:34:09Like, you know, something is behind that wall,
  2211. 1:34:11or, you know, this is rotted out,
  2212. 1:34:13or that's not gonna be stable.
  2213. 1:34:15It'll cancel either.
  2214. 1:34:16Like, you know, we can't do that.
  2215. 1:34:18Or, you know, you won't have enough space
  2216. 1:34:20to operate around.
  2217. 1:34:22Like, you know, when you have an island,
  2218. 1:34:23you're supposed to have 36 inches
  2219. 1:34:25around the island of nothing.
  2220. 1:34:26So that people can move about
  2221. 1:34:28around the island in the kitchen.
  2222. 1:34:30Yeah.
  2223. 1:34:31And everybody doesn't know that, you know,
  2224. 1:34:33understandably so.
  2225. 1:34:34So, you know, you can't get that size island in here
  2226. 1:34:38because it's not gonna work.
  2227. 1:34:39It might look good, but it won't work.
  2228. 1:34:43So it's like-
  2229. 1:34:46Sunshine, in the sense of, you know,
  2230. 1:34:50it's bright, it's cheery, it's what you wanna do.
  2231. 1:34:53And then, you know, clouds are usually associated
  2232. 1:34:55with like more drab feelings.
  2233. 1:34:57I'm like, you know, sunshine is more like, you know,
  2234. 1:34:59good days, happiness, whatever.
  2235. 1:35:01That's like your creativity at its peak
  2236. 1:35:03with your dream, whatever.
  2237. 1:35:05And then, you know, clouds are, you know,
  2238. 1:35:08a lot of the times often looked at
  2239. 1:35:09as like not a great thing.
  2240. 1:35:11Oh, it's cloudy, it's drab today, you know, whatever.
  2241. 1:35:13But they're realistic because they have to come.
  2242. 1:35:17Like the rain has to come.
  2243. 1:35:19You know, sometimes the sun can't shine that way,
  2244. 1:35:23you know, the same, the way that it did
  2245. 1:35:25a couple of days ago today because of whatever reason.
  2246. 1:35:29Like the grass needs this water.
  2247. 1:35:31You know, the trees need it, the animals need it.
  2248. 1:35:34And if we don't have the grass,
  2249. 1:35:36then, you know, cows can't eat.
  2250. 1:35:37And, you know, it's a trickle effect.
  2251. 1:35:39So like, you know, there's all of these things that,
  2252. 1:35:41so that's kind of more of like the realism,
  2253. 1:35:45I guess, I would say.
  2254. 1:35:47And it's me bringing both of those together.
  2255. 1:35:49Partially simo.
  2256. 1:35:5136 inches, okay.
  2257. 1:35:52So that's and neurology, that's the divine nine.
  2258. 1:35:56So, oh, completion, wait for that.
  2259. 1:36:00Is that okay?
  2260. 1:36:02So kind of wrapping up the interview.
  2261. 1:36:06How would you say, you know, me being the media,
  2262. 1:36:10you know, I'm big on a lot of things
  2263. 1:36:14that's being shown and seen.
  2264. 1:36:16Mm-hmm.
  2265. 1:36:17You know, also having a marketing background.
  2266. 1:36:20But how important is media influence
  2267. 1:36:25for interior designers?
  2268. 1:36:30Like you said, you know,
  2269. 1:36:31you may forget to set up a camera or take pictures
  2270. 1:36:33because you'd be in the process.
  2271. 1:36:35But how important is it?
  2272. 1:36:37It's very important.
  2273. 1:36:38You have to show people what you can do.
  2274. 1:36:40And rightfully so.
  2275. 1:36:41That's why I'm so big on sending my clients
  2276. 1:36:45all of my deliverables so that they can see.
  2277. 1:36:48I want people to feel comfortable coming to me.
  2278. 1:36:50I don't want them to be like,
  2279. 1:36:51ooh, I'm taking my chance on this girl.
  2280. 1:36:53And baby, I don't know what she about to do in here.
  2281. 1:36:56I don't want them to be like on edge or not sure.
  2282. 1:37:01I wanna build my portfolio and continue to do that
  2283. 1:37:05so that I can build my clientele
  2284. 1:37:08and showcase what I can do off of integrity,
  2285. 1:37:12off of what I've actually done,
  2286. 1:37:13off of what I actually can do, off of the truth.
  2287. 1:37:16Like that's very important to me.
  2288. 1:37:19Like I have a conscience, I swear.
  2289. 1:37:21Like I know some people go,
  2290. 1:37:23oh Lord, no, mine will beat me up.
  2291. 1:37:27So like, you know, it's very important
  2292. 1:37:29to be able to honestly show what it is
  2293. 1:37:31that you can do for people
  2294. 1:37:32to be able to wanna come to you.
  2295. 1:37:34That's art.
  2296. 1:37:35You know, people are drawn to you
  2297. 1:37:36based upon what you can show them,
  2298. 1:37:38what you can see, what they can see,
  2299. 1:37:40how you can use your expertise
  2300. 1:37:44to create something that they wouldn't have thought of.
  2301. 1:37:49Something I never even thought of.
  2302. 1:37:53Not to reflect on that myself,
  2303. 1:37:56just as a creative artist and entrepreneur.
  2304. 1:38:00Yes, yes.
  2305. 1:38:01But if we had to sum this interview up
  2306. 1:38:03with three to five key takeaways,
  2307. 1:38:07maybe it's something you mentioned we spoke about
  2308. 1:38:10or something that you, you know, didn't get to say
  2309. 1:38:13or something that's on your mind,
  2310. 1:38:16but you want someone to take away from this interview.
  2311. 1:38:19Maybe they listened to it
  2312. 1:38:20or they're about to listen to it
  2313. 1:38:22and kind of heard this.
  2314. 1:38:24What are three to five key takeaways you'd say?
  2315. 1:38:29I would say,
  2316. 1:38:32so I'm gonna start with like my entrepreneurs
  2317. 1:38:33and my fellow creatives.
  2318. 1:38:36I think it's very important to always remember
  2319. 1:38:39that there's something that you can learn.
  2320. 1:38:43Stay open to learning always.
  2321. 1:38:46I know a lot of the times, like, you know,
  2322. 1:38:48especially when you get to like a quote unquote
  2323. 1:38:50expert level of something,
  2324. 1:38:52you might start to feel like you,
  2325. 1:38:54can't nobody tell me nothing.
  2326. 1:38:57I'd be a liar if I said that I've never had moments
  2327. 1:39:00where I felt like that.
  2328. 1:39:01Like, you know, you can't, you know, whatever,
  2329. 1:39:03but that's about, you know, whatever the case is,
  2330. 1:39:06but you can always learn something.
  2331. 1:39:08There's always a different perspective
  2332. 1:39:10that you can get from somebody.
  2333. 1:39:11I think it's very important to either apprentice
  2334. 1:39:15or intern under people.
  2335. 1:39:17So that's like one of my biggest takeaways
  2336. 1:39:19that I always try to leave interviews
  2337. 1:39:21or like talks or whatever with
  2338. 1:39:23is like how important it is to apprentice under
  2339. 1:39:26and learn from somebody that does what you're doing.
  2340. 1:39:29I, in my four and a half years in college,
  2341. 1:39:34I was most grateful for my internship.
  2342. 1:39:37I learned, I went back to school after that summer
  2343. 1:39:40and I literally told my professor,
  2344. 1:39:43like the last thing y'all should have did
  2345. 1:39:44was have me get an internship
  2346. 1:39:46because I feel like I learned more there
  2347. 1:39:47than I've been learning here in the past few years.
  2348. 1:39:50Oh, cool.
  2349. 1:39:52And, you know, not for not, like, you know,
  2350. 1:39:54I learned a lot in school too,
  2351. 1:39:55but it was, I was able to apply a lot more
  2352. 1:39:58when I was working under somebody like that.
  2353. 1:40:00She was able to show me the ropes in a lot of ways.
  2354. 1:40:03Never be too big to ask for help.
  2355. 1:40:06I think it's great, like, you know,
  2356. 1:40:08you said that we're in an environment in Cleveland here
  2357. 1:40:11with creatives where we are more collaborative.
  2358. 1:40:13I hate to hear that it wasn't like that,
  2359. 1:40:14but I'm happy to hear that it's grown to that
  2360. 1:40:17because you learn so much even just from your peers,
  2361. 1:40:20or even if you guys are learning together,
  2362. 1:40:23you know, like how they may decide to decode something
  2363. 1:40:27and you decide to do it are two different ways
  2364. 1:40:29and you learn different things
  2365. 1:40:30because you decided to decode it in different ways
  2366. 1:40:32or approach it in different ways.
  2367. 1:40:38Something else to leave people with.
  2368. 1:40:41Figure out your why I think is really important,
  2369. 1:40:44like what drives you because like I,
  2370. 1:40:48people always ask like, oh, what have you been up to?
  2371. 1:40:50And I'm like working and they're like,
  2372. 1:40:53you know, what else have you been doing?
  2373. 1:40:54Like, and I'll do fun things here and there too.
  2374. 1:40:56I've grown to learn,
  2375. 1:40:58I guess I could say as a takeaway too,
  2376. 1:41:00if you are a workaholic like me,
  2377. 1:41:02definitely make sure that you're taking care of yourself
  2378. 1:41:04and doing things for yourself that are also fun
  2379. 1:41:06and having a sort of a social life.
  2380. 1:41:09But I really do enjoy working on my business.
  2381. 1:41:13Like I just, I enjoy it.
  2382. 1:41:14Like it's days that I get up
  2383. 1:41:15and I'll forget to even eat
  2384. 1:41:17because I just, I'm ready to hop up
  2385. 1:41:19and just start working.
  2386. 1:41:20Like that's when you have a why and a purpose
  2387. 1:41:23and a passion behind what you're doing,
  2388. 1:41:25it sounds so cliche,
  2389. 1:41:26but it's really not work.
  2390. 1:41:28It's just like, you're just doing.
  2391. 1:41:31Like I don't know how to describe it.
  2392. 1:41:34It doesn't feel like work.
  2393. 1:41:35It just feels like you're doing,
  2394. 1:41:38I guess like your life's mission in a sense.
  2395. 1:41:41Like this is what I do.
  2396. 1:41:42Like this is what makes me feel these ways.
  2397. 1:41:45Like this is what makes me feel happy.
  2398. 1:41:49Stay organized.
  2399. 1:41:50It can be a lot to be an entrepreneur,
  2400. 1:41:53especially starting out if you're on your own.
  2401. 1:41:54So figure out how you got to organize
  2402. 1:41:56and stay organized and to-do list all your friend.
  2403. 1:42:02I'm glad you mentioned that too
  2404. 1:42:03because like I've definitely had days
  2405. 1:42:06where I haven't eaten, did anything,
  2406. 1:42:10but what I was focused on,
  2407. 1:42:13I know there was a few writers,
  2408. 1:42:15famous writers that had that same kind of mindset
  2409. 1:42:18or routine where they wasn't getting up
  2410. 1:42:21from their desk sitting there
  2411. 1:42:22and then 18 hours straight until they finished
  2412. 1:42:24that chapter or whatever they was working on for that day.
  2413. 1:42:29And since I was done,
  2414. 1:42:31they wasn't getting up or whatever.
  2415. 1:42:33And like I've definitely had days like that
  2416. 1:42:35where it's been almost 24 hours,
  2417. 1:42:39like even no sleep, nothing to eat.
  2418. 1:42:42You're just focused.
  2419. 1:42:43I was even like that as a kid though.
  2420. 1:42:45My grandma used to hate it
  2421. 1:42:47because I would come in from school
  2422. 1:42:49and be at my grandma's house
  2423. 1:42:51and I would try to get all my homework done
  2424. 1:42:53before I did anything.
  2425. 1:42:54Now I was allowed to watch TV while I did homework
  2426. 1:42:57because I still got everything done.
  2427. 1:42:58So I mean, I had a little bit of outlet,
  2428. 1:43:00but like I would just sit down
  2429. 1:43:02and she'd be like, do you want a snack?
  2430. 1:43:03Do you want to eat?
  2431. 1:43:04And I'd be like, nope, not until I'm done.
  2432. 1:43:06Like I want to finish this first one I'm done.
  2433. 1:43:08Then I'll sit and I'll eat a snack.
  2434. 1:43:10But you got to give me a minute.
  2435. 1:43:11She'll be like, she hated it.
  2436. 1:43:16Yeah, okay, okay, okay.
  2437. 1:43:18Definitely appreciate it and always like to ask
  2438. 1:43:25something that's motivating and encouraging for the audience.
  2439. 1:43:29It could be a quote that you heard
  2440. 1:43:31or maybe even some of your personal words.
  2441. 1:43:34What would you give an inspiring and new entrepreneur?
  2442. 1:43:41The saying about things being brick by brick
  2443. 1:43:45and not focusing on each brick
  2444. 1:43:47and laying that properly and not the whole wall at once.
  2445. 1:43:55Because once the wall is built,
  2446. 1:43:58you can tell what had a good foundation and what didn't.
  2447. 1:44:01You can tell where time was spent and where it wasn't
  2448. 1:44:05and where detail was placed and where it wasn't.
  2449. 1:44:08The other thing about that too is
  2450. 1:44:11it can be overwhelming looking at the bigger picture
  2451. 1:44:14and you don't know where to start.
  2452. 1:44:16So, that's why it's really good to sit down
  2453. 1:44:18and strategize and think about the bigger picture
  2454. 1:44:22and then go backwards.
  2455. 1:44:23And then, okay, how do I get to that?
  2456. 1:44:25Okay, well, how do I do that?
  2457. 1:44:26Well, how do I do that?
  2458. 1:44:27Until you get to that first step, that first brick.
  2459. 1:44:30And it's just about little deposits every day.
  2460. 1:44:35And every day your deposits won't look the same.
  2461. 1:44:38Some days you'll deposit 100%,
  2462. 1:44:39some days you'll deposit 10.
  2463. 1:44:41But that 10% works towards the bigger picture.
  2464. 1:44:44Even if you just lay one brick that day
  2465. 1:44:46as opposed to laying 100 like you did a couple days ago,
  2466. 1:44:51that's still a part of your journey and enjoy the journey.
  2467. 1:44:54Yeah, it's still progress.
  2468. 1:44:58And I think Steve Jobs' quote,
  2469. 1:45:03like you gotta connect the dots backwards.
  2470. 1:45:05For success, you gotta connect the dots backwards
  2471. 1:45:07and go backwards to move forward.
  2472. 1:45:10I mean, sometimes it can be scary
  2473. 1:45:12and I used to write like that,
  2474. 1:45:15like kind of write the end in first
  2475. 1:45:16and then kind of wrap it around
  2476. 1:45:18towards the middle and beginning like, okay,
  2477. 1:45:20once I got the end or how I want it to end,
  2478. 1:45:23I could tell the story better
  2479. 1:45:25and craft the story better,
  2480. 1:45:27whether it's as fictional or non-fiction.
  2481. 1:45:32I always tell people to plan
  2482. 1:45:34and map out what they wanna do and put it on paper.
  2483. 1:45:37Yeah, people come in with so many ideas.
  2484. 1:45:39I have so many ideas.
  2485. 1:45:41I tell them.
  2486. 1:45:41All right, write it down, write it down.
  2487. 1:45:43They even think I'm joking or I'm serious.
  2488. 1:45:46Write it down, get it out your head,
  2489. 1:45:49make it come to life because you're really doing that
  2490. 1:45:51when you write it down and you journal
  2491. 1:45:53and you self-reflect and really, you're like, okay.
  2492. 1:45:57It's a step forward to what you really wanna do.
  2493. 1:46:01Like I always like to say,
  2494. 1:46:03done is better than perfect
  2495. 1:46:04and as an artist and being a perfectionist,
  2496. 1:46:08it can be hard sometimes,
  2497. 1:46:09but you gotta get out your head
  2498. 1:46:11and you gotta complete.
  2499. 1:46:13You gotta start somewhere.
  2500. 1:46:14You gotta be smarter.
  2501. 1:46:15So.
  2502. 1:46:17And you learn as you go.
  2503. 1:46:18Yes, yes, yes.
  2504. 1:46:20And we're telling the audience
  2505. 1:46:21and everybody listening in,
  2506. 1:46:24find you if they wanna book you,
  2507. 1:46:26look you up, contact you, all that good stuff.
  2508. 1:46:29Yes, so on my social media accounts,
  2509. 1:46:32my Instagram is at JustDesigns underscore LLC.
  2510. 1:46:37Facebook is JustDesigns LLC.
  2511. 1:46:40You can also go on www.JustDesigns.net and find me
  2512. 1:46:45and then on there, you'll be able to see
  2513. 1:46:48all of my contact information like my email,
  2514. 1:46:50Justine at JustDesigns.net or my phone number
  2515. 1:46:54so you can contact me that way.
  2516. 1:46:57Okay, okay.
  2517. 1:46:58And I will have everything in the show notes.
  2518. 1:47:00So if you're driving, cooking with Justine
  2519. 1:47:04or you know, doing something
  2520. 1:47:06but you have this in the background,
  2521. 1:47:08you're not able to write it down or find her on social,
  2522. 1:47:13it will be in the show notes for you to reference.
  2523. 1:47:16And as we wrap this up,
  2524. 1:47:19remember this is Alienize Photos Industry Talk,
  2525. 1:47:23the podcast for creative entrepreneurs.
  2526. 1:47:27I am the founder and director of Alienize Photos,
  2527. 1:47:31Mr. Photographer Jackson, Steve Jackson
  2528. 1:47:34or most people know me as Alien.
  2529. 1:47:38And you know, you can book me for event photography,
  2530. 1:47:43media coaching, you know, strategy if you want to,
  2531. 1:47:47idea, I call it ideology, not aliology,
  2532. 1:47:53but I'm tug-twisted right now.
  2533. 1:47:56Ideation sessions, you know, bouncing off ideas
  2534. 1:47:59and you know, having strategy behind it all
  2535. 1:48:04and all my social media contacts
  2536. 1:48:06will also be in the show notes.
  2537. 1:48:08But if you want to take it down now,
  2538. 1:48:10you can follow me at Alienize Photos
  2539. 1:48:13and find me and book me for more information.
  2540. 1:48:18Visit alienizephotos.com
  2541. 1:48:21as Alienize with a Z, Photos with a S.com.
  2542. 1:48:26And if you haven't downloaded the social media app,
  2543. 1:48:30fan base, oh, this is strictly for creators
  2544. 1:48:34and to help you get monetized with everything you do.
  2545. 1:48:38So go to your media store.
  2546. 1:48:40If you got Apple, Android, go to your app store
  2547. 1:48:43and download fan base.
  2548. 1:48:45And I had a good time, you know,
  2549. 1:48:48meeting a good brother, Isaac Hayes,
  2550. 1:48:50who is the founder of fan base over in Atlanta.
  2551. 1:48:55And yeah, I actually have some equity in that.
  2552. 1:48:58So, you know, help us both out and download it.
  2553. 1:49:01Give us some feedback.
  2554. 1:49:02Tell us how you like it and enjoy it.
  2555. 1:49:05I'm not sure if I'm missing anything,
  2556. 1:49:07but I definitely want to shout out my media partners again,
  2557. 1:49:10Launch Arts Media,
  2558. 1:49:13who are recording this podcast episode here today,
  2559. 1:49:17and also The Pull Up Experience.
  2560. 1:49:19Yes, the top elevation entrepreneur group
  2561. 1:49:23in Cleveland, Ohio.
  2562. 1:49:25And yeah, I'm your host, photographer Jackson.
  2563. 1:49:28This has been a great interview.
  2564. 1:49:29I agree.
  2565. 1:49:31Shout out Alien Eyes, shout out Just Designs.
  2566. 1:49:34Yes, yes, yes.
  2567. 1:49:35And until next time, I'll talk to you soon.
  2568. 1:49:38Peace, love, and blessings.