Season 1 · Episode 37

Why Every Business Should Have A Podcast In 2026 (Grow Faster Without Ads)

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0:01500 plus million global listeners, 80% listen in full,
0:1270% purchase from a recommendation of a podcast.
0:21Welcome, welcome, welcome to Alien Eyes,
0:25Photos, Industry Talk.
0:27Today we're talking about something simple, but powerful.
0:33A podcast.
0:35Not just for fun, not just for talking,
0:39but growing your business.
0:44Why should every business have a podcast,
0:49even if you're just starting a business?
0:52Now, a couple years ago I did this talk with my team,
0:57and we had a couple of experience
0:58on why every business should have a podcast.
1:03You had to be at the conference
1:04to check out our presentation, and it was amazing.
1:11And I thought about it, I'm like, well,
1:15let me kind of talk about what I talk about on stage
1:20on a podcast for those who start in a podcast,
1:25and shameless plug, but May 19th I am having
1:29an exclusive, private, five slots only event
1:37with Overflow Studios as Miss Brianna Casanova,
1:43my partner, Sean, for one day only, May 19th, 2026.
1:52We are slashing our prices.
1:55We are filming, editing, getting behind the scenes,
1:59content, show notes, distribution, all of the above.
2:06And some more bonuses.
2:08A 30 minute consultation on your brand, business,
2:12and podcast to help elevate you
2:14and get you in the right direction
2:15and you know your next steps.
2:18Let us help you, May 19th, one day only,
2:22slashing our prices, and this is exclusive,
2:27Cleveland exclusive, you heard it here first.
2:32So May 19th, we only got a few slots left,
2:36so book your slot for every business.
2:44Should have a podcast.
2:46If you're serious about your business,
2:49if you sell something, if you teach something,
2:51or if you want people to know your name, this matters.
2:56And we could break it down so it's easier to understand.
3:02Like, what is a podcast?
3:04A podcast is your own radio show.
3:08But better, because people choose to listen to you.
3:13Who?
3:16You or me?
3:19You or me?
3:21They can play it in the car, play it in the gym,
3:27play it while cooking, play it at work.
3:30Well, for some of y'all, y'all can play it at work.
3:32Can't say everybody, but those are the things.
3:36I listen to podcasts in my car.
3:39I don't go to the gym as much,
3:42but I know a lot of people do, and I used to.
3:45But I'm playing basketball a lot more
3:47when I go to the gyms.
3:50So, can't really have headphones or things like that.
3:55But if I'm working out at the gym,
3:58I got a podcast on, I'm learning,
4:01I'm getting different perspectives
4:04while I'm getting the workout in, getting fit.
4:08And I might have a cooking show,
4:11or a cooking podcast on in the background
4:15as I'm cooking.
4:16Oh, stir it briskly, add more water.
4:21It was like, oh yeah, let me do that.
4:25So, I love to listen to business podcasts.
4:30I rarely listen to music, and I'm a former musician.
4:34So for me to say that, I take podcasts seriously,
4:38not just for myself, but I am a consumer and a producer.
4:42So yeah, I'm deeply rooted in podcasts,
4:46and I'm proud to say it.
4:51So if you start a podcast, you are in their air.
4:56Who is there?
4:57Your audience, you're in their air.
5:01Week after week after week, day after day after day,
5:04minute after minute after minute,
5:05year after year after year.
5:08And that's powerful.
5:11Why podcasts help your business?
5:15Let's get straight to it.
5:16People trust voices more than ads.
5:22People trust voices more than ads.
5:25And guess what?
5:26You can still do the ad.
5:28So that's a bonus.
5:30Have a platform so where you can put an ad,
5:35your ad, your partner's ad, your company's ad.
5:40Everybody you collaborate at, sell ads on your podcast.
5:49And when someone hears your voice over time,
5:52they feel like they know you.
5:55People feel like they know me.
5:57Or when I show up on social media
5:58and they see me in person,
5:59they feel like they know me.
6:01Like, oh man, I've been watching you for years.
6:02I've been listening to your music for years,
6:04hearing your poetry, reading your books,
6:06and now listening to my podcast.
6:11This is called trust.
6:15You showing up constantly.
6:19That is called trust.
6:22And trust leads to sales.
6:24Think about it.
6:26Would you rather buy from a random ad
6:28or someone you've been listening to every week,
6:32sometimes every day?
6:36Exactly, right?
6:38You get it?
6:39You become the expert.
6:41You speak on your topic often,
6:44whatever your business is,
6:46whatever your expertise is,
6:47whatever you shine in, your special skill.
6:50People see you as the go-to person.
6:53You don't need to be perfect.
6:55You just need to be helpful.
7:00Example, you know, since I'm a photographer,
7:04I got to talk about lighting, clients,
7:06mistakes, prices.
7:09How do I shoot photos and videos
7:12at different events and conferences
7:15and make it look seamlessly by myself?
7:21Or if you're a coach and I do coaching as well,
7:25help you with your ideation sessions
7:27to build your strategy for your business or podcast.
7:32We could talk about mindset and growth
7:35and the wins and the lessons,
7:37not only for you, but also your clients
7:41and testimonials.
7:44And over time, people will say,
7:47this person knows their stuff,
7:52in which I'm telling them about podcasts.
7:55You are a business, are you in business?
7:59Consider starting a podcast
8:01and I could be a podcast producer
8:03even if you film it yourself,
8:07I can still assist.
8:08I can still help and be of assistance.
8:12It grows your brand without extra work.
8:17And here's where we get crafty.
8:21One podcast, many pieces of content.
8:24That's how I always look at it.
8:26When I film people's podcasts,
8:29you have so many pieces of content,
8:31so many different talking points,
8:33so many leverage points,
8:35especially if you do it right
8:36and you're a great, eloquent speaker
8:38and know how to deliver.
8:40And I'm in training, I'm practicing.
8:44Like this podcast is a testimony to that.
8:48I'm just speaking my expertise
8:49and my journey and my knowledge,
8:51my lessons, my mistakes, my growth,
8:56my wisdom,
8:59giving it back.
9:01And I've done like many master classes
9:06on this podcast platform,
9:08Alien Eyes Photos Industry Talk.
9:11I gave many master classes
9:16and some is me documenting my journey
9:19and different events.
9:23So it's like a well-rounded, well-oiled.
9:26Anybody from any industry can take in
9:30and dissect, and that's how we all grow.
9:36And I love to listen to other people's podcasts
9:38and other people's minds and perspectives
9:40and their journey, their story,
9:44how they grew, and it's amazing.
9:48You can too.
9:50You could turn one episode into clips
9:54for social media, you know, quotes,
9:57or you could do the carousels,
9:59which are different quotes from your episode,
10:03blog posts, emails.
10:07I got a few ideas
10:09that I'm not gonna share in this podcast,
10:10but if you book a consultation,
10:13I'm gonna just let loose and give you some great ideas.
10:17Let's book an ideation session and tell you.
10:22So instead of trying to create every day,
10:26we'll create once
10:28and share many times off that one episode.
10:33So think about if you have many episodes,
10:35now you're seeing the benefits of a podcast, no?
10:39You don't?
10:40Okay, well, let's talk about
10:44how people could find you on Google.
10:49And this is a big one, S-E-O.
10:53And this is something I focus on
10:55and been studying from the last few years
10:58also bringing it to my clients and also my podcast.
11:01That's how my podcast has been discovered
11:03and not just U.S., but in other countries.
11:08It's a big one, telling.
11:10When your podcast,
11:13you could transcript it,
11:16turn it into a blog, that's something I do.
11:19You know what I'm saying?
11:19I'm giving you the sauce.
11:20Is this too much?
11:21Is this too much?
11:24So I know I'm just getting started,
11:26but it might be too much,
11:27especially for somebody just beginning.
11:29And I'm like, what?
11:31You could do all this.
11:32I can do all this.
11:33I should do all this,
11:36but you don't do all of this?
11:37I can help you.
11:38Let me help you with the right keywords
11:43so people could find you when they search
11:48like how to start a business.
11:51If you talk about that on your podcast,
11:53guess what?
11:54You may pop up.
11:56Or someone else who wrote about it or talked about it
11:59may pop up,
12:00but you are a valid candidate for that.
12:05If your podcast talks just about that one thing
12:09that you specialize in,
12:10one thing that your business focus on,
12:13you will show up.
12:15And you will show up
12:18by showing up for yourself first.
12:22That means free traffic.
12:25No ads needed.
12:27And that's what I focus on.
12:28No ads.
12:29Do I run ads from time to time?
12:33Not really.
12:34I may boost posts,
12:36but not really run an ad.
12:39But that may be changing soon.
12:42That may be changing,
12:43especially as I get these products finalized
12:48and I got my book finalized.
12:52Know I've been working on it for some time,
12:54but I wanted to make sure it was ready to go
12:56before I release it to the public for you all
13:00to make it an evergreen thing.
13:03So I just make it one time in the whole world scene.
13:08Well, let me share some stats.
13:12Look at some real numbers.
13:15Like I said, close to 500 million listeners
13:20listen to podcasts worldwide.
13:26And around 80% of the listeners stay
13:28for most of the episode.
13:30Podcast listeners are more likely to buy
13:33after hearing about a product on the podcast.
13:37Many people listen to one hour each day.
13:42That's seven hours or seven plus hours,
13:45excuse me, per week.
13:49Seven plus hours per week.
13:51Even if it was seven hours, that's one hour a day.
13:54That's like a class, I call it, you took a class.
13:59Think about that every day, every week.
14:03What about people that listen to podcasts three
14:07hours a day?
14:09That's 21 hours a week.
14:13And if you listen to the right podcast
14:15or other podcasts in your industry,
14:19you get to find out the news of what's going on,
14:21the changes, the updates, what other companies are doing.
14:25How can you collaborate with this other business
14:28or entity or person?
14:30Maybe they have a product that complements your product
14:33and now you both went in and you're being a guest
14:39on each other's podcast.
14:42And you bring each other's audience
14:45and you both build and grow through collaboration.
14:50And what does that mean?
14:53People are not just listening,
14:56they are paying attention.
14:58And attention equals opportunity.
15:03It's easier than you think, a lot of people say.
15:05I don't have the time.
15:07I don't know what to say.
15:09I don't know the right gear or what to buy.
15:18That's the beauty of me.
15:23Just being into media,
15:27having media business,
15:28I kind of had a head start on all of that.
15:32Not saying that I don't know what to say every time.
15:35I know y'all probably heard some episodes like,
15:38he got a good point.
15:39And then other times it's like,
15:43let's talk about it a little more.
15:49But it's all practice is repetition
15:51and then the better you get is by showing up
15:55and doing it.
15:56Getting your reps,
15:58that's creative frequencies biggest thing,
16:01getting our reps.
16:03Gotta get our reps in.
16:04If we don't get our reps in,
16:06then how are we gonna grow?
16:09But let me simplify it.
16:12Let's talk about gear.
16:14What you need is a quiet space like this one,
16:20a clear message,
16:22a phone in or a simple microphone.
16:27You may have a recorder.
16:31Record yourself like that.
16:34But everybody has a phone.
16:37Like 99% of the world have a phone,
16:41smartphone that you can record your audio.
16:44These mics nowadays are decent,
16:48especially for just getting started.
16:51In fact, I'm recording this episode on my phone
16:55with wireless mics hooked up to my phone.
16:59That's just a little hack.
17:01Nothing special, no bells and whistles.
17:03And that's why I love audio.
17:05People are like, oh, we should do video on this.
17:07Like the time for me to put out audio
17:11and handling other people's content and clients
17:16and being at events and having coaching sessions
17:20and being out with my daughter and in a relationship.
17:24So I gotta spend time with the missus.
17:27This is time.
17:30But with audio, I accelerate that time
17:33and I can pump out even more content
17:35and be more discoverable on Google
17:39and showing up for my business.
17:42There will be videos from time to time,
17:44but that's not my main focus.
17:47See where I'm going with it?
17:48Just get started.
17:49And that's it.
17:51You don't need to be fancy.
17:53You just need to get started.
17:55Your first episode won't be perfect.
17:57By no means it won't be perfect.
18:00And that's okay.
18:02No one starts perfect.
18:05At least that I know of.
18:07I know I didn't start perfect.
18:10You know, some real life examples.
18:11Let's say you run a business, if you're not in business
18:14and you are creative looking to be
18:16an entrepreneur or business owner.
18:19I call that a creative entrepreneur.
18:21You gotta run your creative mind, just like a business.
18:27And then you start a podcast
18:29and you share your journey, your tips, your stories.
18:35And after a few weeks,
18:36people start recognizing your voice.
18:40And after a few months, people start reaching out.
18:43Year after year, you have a library of content
18:48working for you and guess what?
18:5124 seven, working for you 24 seven.
18:56Because it's evergreen, it's out there.
19:01And that is the long game.
19:03Podcasting is a long game strategy.
19:08It's like SEO.
19:11That's why you pair well together.
19:15Let's talk about some more benefits.
19:20Like most people don't just talk about it.
19:22A podcast builds relationships.
19:26And as I bring different people on from different industries,
19:30I am building relationships, not just with them,
19:34but my audience and also their audience.
19:37People who support him or his clients
19:41listening in to my podcast for his episode.
19:46And we both build.
19:51And you know, you could do a solo
19:55or you can leverage other people's audiences,
20:00help promote other people businesses
20:02by interviewing other people,
20:06connect with other business owners
20:08and it opens up doors you wouldn't expect.
20:12And when you invite someone on your show,
20:16you create a connection that can lead to partnerships,
20:22clients and opportunities, just to say the least.
20:26So here's the truth.
20:29A podcast is not just talking.
20:32It's a tool.
20:35A tool to build trust,
20:40grow your brand,
20:42reach more people and create real opportunities.
20:47And the best part, you can start right now.
20:51You can start when?
20:52You can start right now.
20:54Pick up that phone, hit record.
20:56Do it for one minute.
20:59Get past one minute.
21:04Do it for one minute.
21:05Test trial right now.
21:09And if you thought about starting a podcast,
21:12but don't know where to begin,
21:15this is your moment.
21:17May 19th.
21:19Creator frequency, that's overflow studios
21:22and alien eyes, photos, media.
21:26Joining forces for one day.
21:32Should I say one day only?
21:36Should we do this later again in the year?
21:38Maybe, maybe, maybe we'll see.
21:41But I know May 19th,
21:43we are slashing prices for this one day.
21:47Like our rates is triple the price that we are providing
21:52and all these bonuses as well.
21:55You're not getting all these bonuses
21:56on a regular booking,
21:59but the value of what we want to give
22:03for your first podcast episode
22:08and give you the strategies and the tools you need,
22:12even if you want to do it on your own,
22:15we are going to help you and guide you
22:19and do this for you.
22:22Your first episode published.
22:27Let's get it.
22:28If you have a business
22:29and you want to grow through podcasting,
22:33tap in with creator frequency
22:36on a creator frequency.
22:38If you want to find us on social media,
22:40especially Instagram,
22:42and DM us pod, P-O-D,
22:47P-O-D, pod,
22:51to our DM.
22:54On a creative frequency.
22:58Oh, IG, if you want a slot,
23:01and if you are in Cleveland
23:02and you're listening to this before May 19th, 2026,
23:09let's help you get your first episode published today
23:13with all the bells and whistles and the show notes.
23:17I'm going to help you get discovered.
23:18I'm going to help you get set up on YouTube
23:20and all the different platforms.
23:23We're going to do it for you May 19th.
23:27But if you listen to this after May 19th,
23:29or you can't make it in May 19th,
23:31or you're not in Cleveland,
23:33you can still contact us.
23:36DM us the full word podcast.
23:40If you listen to this after May 19th,
23:43or if you're not in Cleveland,
23:44but still want to start your podcast,
23:47or you're looking for a podcast producer,
23:51or someone to film,
23:54well, we're filming edit,
23:55but we won't just edit it alone
23:57like somebody else's content and footage
23:59or that you recorded.
24:01If we film it, yeah, we will edit it.
24:05And behind the scenes,
24:07or if you want photos added on,
24:10get your show notes ready.
24:11So all you have to do is send it out.
24:14We'll publish it, please.
24:15All you have to do is send it out.
24:16Promote it.
24:18We're going to do the hard and leg work for you.
24:22So, and that's just what we're about.
24:25Ms. Brianna Casanova,
24:26all of Overflow Studios,
24:29and you know, we're drawing forces,
24:31we're creating frequency.
24:33We're still building that out,
24:35and it's like our community,
24:38our community led empire
24:42that we're still working on
24:44and figuring out
24:45and becoming more clear by the day.
24:51You know, because we both in media,
24:54but we're like,
24:54we don't want to start another media company.
24:57It's like, so like right now,
25:00we're branding it as a community,
25:04but it's our joint brand,
25:05our joint venture,
25:06and we're going to have a lot of
25:09products and services
25:11pumping through creator frequency.
25:12We really want you to be on that
25:15creator frequency frequently.
25:18Be creative.
25:21So, yeah,
25:22you want a podcast,
25:24and you're in business,
25:26this is for you.
25:28Check us out.
25:31If you want to find me personally,
25:35check me out at my website.
25:38You can also book on there.
25:40Just scroll to the bottom.
25:41Or hit that booking link.
25:47Alieneyesphotos.com
25:48one more time.
25:51Eyes with a Z,
25:52photos with an S.
25:56Alieneyesphotos.com
25:58and on all social media
25:59at Alien Eyes Photos.
26:04And this has been another episode
26:06of Alien Eyes Photos Industry Talk
26:09with your host photographer Jackson,
26:12Steve Jackson,
26:14of Alien Eyes Photos Media.
26:17One half of creator frequency.
26:19And I am out.