Season 2 · Episode 10
Erika & Paterson - Braid Connector
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- 0:01Welcome, welcome, welcome to alienize photos industry talk.
- 0:08I have a power couple here.
- 0:10Ms. Patterson or Mr. Patterson and Ms. Erica.
- 0:16First off, how y'all doing today?
- 0:19Doing good.
- 0:19Good, no complaints over you.
- 0:22How about you?
- 0:23I am great, it's amazing.
- 0:25And you know, we just had a good meeting,
- 0:27went over some systems and I appreciate that.
- 0:30And just for the audience, the listeners,
- 0:34can we talk a little about what y'all do?
- 0:37Yeah, so my name is Patterson
- 0:40and I am the co-founder of Braid Connector,
- 0:44which is a company that helps hair stylists,
- 0:48hair braiders to get found, to get more bookings.
- 0:52So right now our goal is to give this skill
- 0:57to many braiders, many other small business
- 1:01so they can actually use AI and utilize AI to the max
- 1:07to make the business grow.
- 1:11Yeah.
- 1:12That's amazing.
- 1:13So how did y'all start this?
- 1:15Like what was the initial idea for it?
- 1:19Good, good.
- 1:22So everything started back in 2015.
- 1:27I'm originally from Burkina Faso.
- 1:30I immigrated here in 2015.
- 1:33I came here for school, F1 visa.
- 1:36And then from that, I got interest into digital marketing
- 1:40into building system for small businesses.
- 1:43So I started by going to conferences,
- 1:48meet other people that is in this type of space.
- 1:51And then little by little,
- 1:52I made my way to where I am right now.
- 1:56Wow.
- 1:57So my question would be, why salons?
- 2:04That's a good question.
- 2:07My first client ever that I got was a salons owner.
- 2:11So how I got that salon was from Facebook.
- 2:18When I've been in rooms where people was talking a lot
- 2:21about digital marketing,
- 2:22about how to help people be found online.
- 2:26So the closest people around me was salons owner
- 2:29because I'm African.
- 2:31So there was a lot of ladies that do hair.
- 2:34So that was the easiest niche to get started.
- 2:37And then I also had my cousin that was doing hair.
- 2:40So I literally help her to grow her own business.
- 2:44Literally she was braiding in her kitchen.
- 2:47So I helped her move from the kitchen
- 2:49to open a new salon with more than 14 chairs and plus.
- 2:55That's how I started helping salons owner.
- 2:58So yeah, that's part of my initial question.
- 3:02Why salons?
- 3:03Because on the opposite end, we have barber shops.
- 3:06So why salons over barber shops?
- 3:09Yeah.
- 3:11First, because I feel like
- 3:14when it comes to hair treatment for ladies,
- 3:18they pay more than the barber shop.
- 3:20Is that true Erika?
- 3:21Yes, to be a woman is expensive.
- 3:25It is, it's more expensive than a man.
- 3:27Just in comparison, he'll go to the barber
- 3:29and get a haircut and it's like $40.
- 3:33That's two braids in my head.
- 3:36So I go to the salon, I get my hair done
- 3:38and it's like $300.
- 3:40And then on top of that, women get their nails done,
- 3:43women get their eyebrows done, women wear makeup.
- 3:46It's all these other things that women do.
- 3:48So like the beauty industry is a thing
- 3:51that is gonna never go away, especially for women
- 3:54because most women care about how they look
- 3:58and getting your hair done is a part of that.
- 4:00And women like to feel good.
- 4:01And the first thing they do is get their hair done
- 4:04because you just wanna feel good,
- 4:06you wanna look good.
- 4:08And yeah, it's expensive to be a woman.
- 4:11It's expensive to be a woman.
- 4:12That might be the title, it's expensive to be a woman.
- 4:15And also I felt like my service would provide
- 4:20more benefit to the women because let's be real,
- 4:25if I help a barbershop to get more booking,
- 4:28at the end of the month,
- 4:29you will still struggle to pay for the services
- 4:33because the service that you offer to other people
- 4:36might be a little bit low because they need
- 4:40to actually cut more hair to make more money.
- 4:43So that's why I'd rather work with ladies
- 4:49that do hair, lup t-shirts, and yeah.
- 4:54Wow, and you bring up a good point about the,
- 4:58you need to cut more hair as a barber
- 5:01to pay for the services.
- 5:04And my thing is, I kinda said to myself
- 5:09a few months ago, let me make a big goal.
- 5:12I wanna make my first million.
- 5:14And I know we was going over funnels and systems earlier
- 5:17and I was like, I need to niche down.
- 5:19But I also thought about it,
- 5:21will photography make me my first million?
- 5:24So it was like something that I was reflecting on
- 5:26and questioning myself like, hmm.
- 5:29Cause yeah, I could make a million through photography
- 5:31but I'd be burnt out and tired.
- 5:33So it was like, I don't wanna do that.
- 5:35So it was kinda like I wanna be peaceful as I do it.
- 5:38So I'm kinda looking more in the educational space
- 5:41and building out courses, you know, so.
- 5:44And teaching other people what you do.
- 5:46Exactly.
- 5:47So something I'm stumbling upon
- 5:50and that's why I didn't niche down
- 5:52or build out the systems like I'm supposed to
- 5:54cause it's like, hmm, I could, hmm.
- 5:57It's my business but will it make me my first million?
- 6:03I believe yes, it's a great industry
- 6:07because right now we're recording, so.
- 6:10That's true.
- 6:10Something that will not go away.
- 6:13People will still need to be friendable.
- 6:14People will still need to tell their story.
- 6:17And then what you do,
- 6:19it's something that is really needed.
- 6:20You just gotta keep going up.
- 6:23You're already there, man.
- 6:25You're already there.
- 6:25Oh yeah, I like it.
- 6:26Thank you, thank you.
- 6:27People love photos because photos are memories.
- 6:30So you gotta see it as that.
- 6:32Like who wouldn't have a photographer at their wedding?
- 6:36Who's gonna take the pictures?
- 6:37Somebody with the iPhone.
- 6:38You're gonna want them to have those photos
- 6:41for the rest of your life.
- 6:43So that's how I look at it, photos are memories.
- 6:45So I'm always like big on my take a picture,
- 6:48take a picture.
- 6:49Even if we're doing the smallest things,
- 6:50I always take pictures because that's nice.
- 6:52At one point in your life,
- 6:54that might be all you have
- 6:55of who you're taking a picture of too, so.
- 6:58So when was y'all first picture?
- 7:01Our first date.
- 7:03Y'all first date?
- 7:04Yeah, we took a picture the second day we met.
- 7:06Like a selfie?
- 7:08Yep, we still have that picture, so I remember 2015.
- 7:13Yeah, yeah, we met through a mutual friend at the time.
- 7:18Crazy because I was just like minding my business,
- 7:21going home, I was not looking for nothing.
- 7:24And my friend texted me like,
- 7:26hey, you wanna meet this guy?
- 7:27She was dating one of his friends.
- 7:29And I was like, sure.
- 7:30And it happened to be right up the block
- 7:32from my mom's house.
- 7:33It was crazy because I was like what?
- 7:35But I was moving out.
- 7:36So I wasn't really paying attention all around.
- 7:39And literally I was like,
- 7:40oh yeah, I'm coming, it's right up the block.
- 7:42I just have to walk there.
- 7:43I'm from Harlem, so New York City up the block
- 7:45is literally up the block.
- 7:48So yeah, we met and then we literally been together
- 7:52ever since the first day we met.
- 7:55So yeah, and our second date was when we took a selfie.
- 7:57We went to go eat and we took a picture.
- 8:00That's nice, wow.
- 8:02So that sounds like a word of my referral.
- 8:08So even going back to the salons,
- 8:11like a lot of salons do word of mouth and referrals.
- 8:14So how did you get them to find a value
- 8:17in systems and like funnels?
- 8:21Because let me start something.
- 8:24Because a lot of businesses,
- 8:26they only focusing on growing
- 8:28without having the good foundation
- 8:30and having a business is basically the foundation of your,
- 8:34like having a system
- 8:36is basically the foundation of your business.
- 8:39Let's say if you build a house, right?
- 8:42And then there is a leak on the roof,
- 8:44but you now worrying about fixing the leak on the roof
- 8:47and then you're trying to like change the paint inside.
- 8:51You're trying to like maybe change the windows
- 8:53and all that.
- 8:54It doesn't really matter
- 8:55because all these things will still get wet
- 8:57when it rains, right?
- 8:58So a lot of stylists, a lot of salons owner
- 9:01don't really take the time to really
- 9:05like do an assessment of their business.
- 9:07The only thing that getting more clients
- 9:10will make the business grow.
- 9:11And then they're not really taking care
- 9:13of like the foundation.
- 9:14They need a proper way of contacting back those leads
- 9:18when like let's say somebody working in your business,
- 9:22like in your air salon.
- 9:25You want to have this person phone number
- 9:28so you can contact that person later.
- 9:31Some of them do it manually.
- 9:33That's why sometimes they end up burned out
- 9:37because they have to like do everything manually.
- 9:40They have to remind for the next appointment manually.
- 9:45So a system is really needed for them.
- 9:48So that's how we align our service.
- 9:51So when people are finding them online
- 9:54or they're just walking into their shop,
- 9:56they can actually get those clients' data
- 9:59so they can contact them back again and again.
- 10:03Wow.
- 10:04So what is the biggest mistake
- 10:06most salon owners make with marketing?
- 10:10With marketing?
- 10:14I would say the bigger mistake that most salons make
- 10:18is to do not nurture the client.
- 10:21The only thing that this client came right now,
- 10:25they did their hair,
- 10:26they do not contact them back later.
- 10:29They do not send them like a text message
- 10:32two, three months later reminding them
- 10:35that they can come to do their hair service.
- 10:38Like let's say, for example, like Amazon,
- 10:42how many times do you receive text messages
- 10:44in your phone from Amazon or from Target?
- 10:47You know, right, right.
- 10:48Before those tools was expensive for small businesses
- 10:52but nowadays with AI, everything is accessible.
- 10:55So it's really not costly to have this type of system
- 11:00for your business.
- 11:02So that's one of the biggest mistakes that they do.
- 11:05They do not really having,
- 11:07they do not have like a proper system
- 11:09to like nurture those clients
- 11:11so they can become like lawyer clients
- 11:14and stay with them forever.
- 11:16I wanna add to that
- 11:17because I went to get my hair done by someone.
- 11:20I usually do my own hair.
- 11:22So by this time I went to get my hair done
- 11:23and I was like, let me see if I could like,
- 11:25talk to her and tell her what I do and everything.
- 11:28And she was just didn't wanna talk.
- 11:31And I could get back
- 11:32cause not everybody's having a good day.
- 11:34But like she didn't ask where I found her.
- 11:37She didn't ask like,
- 11:39if she could follow me on Instagram
- 11:41or anything like that,
- 11:42just to wait for her to contact me back.
- 11:44So I'm like, you just don't care about your business
- 11:48cause she did a great job and I would go back.
- 11:50But just like customer service plays a huge role
- 11:53in it as well.
- 11:54Like, how are you with your clients?
- 11:56I get everyone has a bad day.
- 11:57Everyone doesn't wanna talk all the time
- 11:59but at least like small talk, acknowledging
- 12:02like them coming to see you
- 12:04like just asking certain questions.
- 12:06Like, how did you find me?
- 12:07Do you mind if I have your number
- 12:09or a way to contact you back in the future?
- 12:12Leaving me a five-star review on Google.
- 12:14Like any of those things matter
- 12:16because it shows that you care about your business.
- 12:18If somebody doesn't do that,
- 12:19it's like you don't even,
- 12:21you're just doing hair to do hair, I guess.
- 12:23You're just making money from it.
- 12:24It could be that too.
- 12:27But as me personally, I would have like,
- 12:29you know, I would have told you where I found you
- 12:31cause that's good for you to know.
- 12:32Like, where did you, how did somebody just find you?
- 12:34I don't, you don't know me.
- 12:36I don't know you.
- 12:36That's like the reverse question.
- 12:38You should ask the customer coming in
- 12:39is how did you find me?
- 12:41And it did the ads.
- 12:42It could be looking them up on Instagram.
- 12:43It could be a Google search.
- 12:45There's so many different ways.
- 12:46But as a business owner, salon owner,
- 12:49that is like, should be your first question.
- 12:50Just so you know the data in your head, you know?
- 12:55And this is wild.
- 12:57And you said the nurture process
- 12:58and you would think that it would be different
- 13:01because females are nurturers, you know, naturally.
- 13:05So that's, that's critical.
- 13:06And like you said, the money's in the data.
- 13:09Like you said, yeah.
- 13:12So have you ever worked with anybody
- 13:14outside the salon industry or tried a different industry?
- 13:19Yes, right now we are working with dentists.
- 13:22We do have some couple of accounts of dentists
- 13:26that we are serving.
- 13:27And it was our first try
- 13:30trying this type of customer avatar.
- 13:34So far it's doing great.
- 13:35We're able to deliver them the good results
- 13:38that they want.
- 13:41We did, we did a Facebook, I mean,
- 13:43the online presence audit.
- 13:45Then we told them how we can help them,
- 13:49which means by creating their online social media,
- 13:52make them more content on Instagram and also Facebook
- 13:57and also running ads for them.
- 13:59So those clients, those doctors
- 14:01are really happy at the moment.
- 14:02So I'm still holding on that.
- 14:06I want to see how it is,
- 14:11like how it rolls out for the next two, three months.
- 14:13And from that, I will see, okay,
- 14:16if I can take more of them
- 14:18or if I will still stick with the salons owner.
- 14:22Wow.
- 14:23And who do you think market their sales better?
- 14:25Which industry?
- 14:27Say that again?
- 14:28Which industry do you think market themselves better?
- 14:30Oh, definitely the dentists.
- 14:32They got big money, really.
- 14:33And then they don't even bother you.
- 14:34They just pay you and they tell you,
- 14:36hey, do the work.
- 14:38And let's make a meeting.
- 14:39You can show me the work.
- 14:40Cause they're busy.
- 14:41They're dentists.
- 14:42They're doctors.
- 14:42So they have clients and they have high paying clients
- 14:46because fixing your teeth costs money.
- 14:49So yeah, well, we working with them was just like.
- 14:52Working with them is much easier.
- 14:54And then, I mean, they're strict, I will say.
- 14:58They know exactly what they want.
- 15:00So if you're also able to deliver those results,
- 15:03everything will run out smooth.
- 15:05So I like the little experience that I had
- 15:08working with dentists was really good.
- 15:11Cause I mean, I see a lot of, you know,
- 15:15here are photos, here are videos.
- 15:18So I'm just curious.
- 15:19That's very interesting.
- 15:21And you said ads.
- 15:23Do you currently run ads for your business?
- 15:26Yes, we do run ads for our business
- 15:28as we recommend our clients also run ads
- 15:31because this is one of the fastest way to be found.
- 15:35Like literally, I run my ad,
- 15:36I see something that you like,
- 15:38you click on it, then we meet.
- 15:39And I also tell you how I can help you grow your business
- 15:43or if I cannot help you, I also tell you,
- 15:46hey, right now I cannot help you,
- 15:47but here is some free resources.
- 15:50Go read it.
- 15:52And then, yeah, if you read it,
- 15:55you can come back and then we can help you.
- 15:57Because we met actually a lot of people.
- 15:59There is some people that are like already there
- 16:02that we can help.
- 16:04And there is also people that contact us
- 16:06that we cannot really help
- 16:09because they're not at the level
- 16:10where we can really serve them.
- 16:13So we do not want to take nobody's phone
- 16:16and then not being able to deliver the results.
- 16:21And then it all comes to your personality
- 16:24because before we even start to work together,
- 16:27we do go to an assessment call.
- 16:31I kind of like to work with people that I like.
- 16:35So during that call, I really assess everything.
- 16:38If you're cool in a thing that we can help you,
- 16:41definitely we're taking you on.
- 16:43But if I think that you're going to be difficult
- 16:47or you expecting something that we cannot do
- 16:50or you think that I will come and do all the work
- 16:53for your business,
- 16:54this is something that probably not going
- 16:56to be a good fit.
- 16:58So we also try to now work with those type of people
- 17:03that expect magic.
- 17:05Wow.
- 17:08And I'm gonna shift gears a little bit.
- 17:09I know I respect your time.
- 17:11Y'all can get the babies.
- 17:14Every power couple, there's roles, there's strengths,
- 17:17there's weaknesses.
- 17:19So how would you describe
- 17:21y'all strengths, weaknesses, dynamics?
- 17:25Well, we have noticed that I'm more of a planner person.
- 17:30I was a teacher before we started
- 17:32with Cisnes for eight years.
- 17:33And as a teacher, you always have lesson plans.
- 17:36You always have your things mapped up.
- 17:37You always know what you're going to do
- 17:39when you walk us to the classroom.
- 17:40So, and just in my life, I just like planning things.
- 17:43Like if we're going somewhere,
- 17:43we're going on vacation, we're doing this.
- 17:45I like to plan the week, the weekend,
- 17:47the this, the that is just who I am.
- 17:49And he's more of like a doer.
- 17:51Like somebody calls him,
- 17:52he just got to do what you have to do at that moment.
- 17:55And it kind of stresses me a little bit,
- 17:57but we noticed that whenever we sit down,
- 18:01usually we do it Sunday nights,
- 18:02we'll talk about what we have to do for the week.
- 18:04And we write those things down,
- 18:06then that's how we're able to execute it
- 18:08is because we sit down, we talk,
- 18:11and we've come up with that.
- 18:12And that has helped us like move along with our business.
- 18:15We're like, he's just fast moving.
- 18:18Like something comes up, he's like,
- 18:20all right, I got to do, I'm gonna take this call.
- 18:22Like yesterday, it was Sunday,
- 18:23he was handling business.
- 18:26Like I'm running like, you know, like, and I get it.
- 18:28I get it.
- 18:29In some instances, it's like, why wait till Monday?
- 18:31Why wait till the next day where you can get it done today?
- 18:34And he's big on like, why wait?
- 18:36Why wait?
- 18:37And I'm like, I could do that.
- 18:39I could, if it's not in the plan,
- 18:41like how can it be done the next day?
- 18:42But I like that he does that
- 18:44because it takes it out of the way.
- 18:47So if it's like a quick call,
- 18:48he has to do with a client and it's on a Sunday,
- 18:50he just does it because it doesn't matter.
- 18:52Tomorrow's Monday.
- 18:54Yeah, I kind of like to push back early in my meetings.
- 18:57Like let's say if I set up a meeting with you
- 19:00on Monday at 5 p.m.,
- 19:02if by like, by like 1 p.m.,
- 19:05I feel like I have free time,
- 19:06I try to push the meeting up.
- 19:08If then you're not available,
- 19:09then I meet you at 5 p.m. is okay.
- 19:11But I feel like this is something
- 19:14that I've been doing a lot
- 19:15and it's really helping me to free my time.
- 19:18Because when you have a meeting with someone,
- 19:21with someone, you're thinking about that.
- 19:23So your head is not free.
- 19:25And then you already cannot do a lot.
- 19:28Like you cannot start a task
- 19:30because you know that you're going to be busy soon.
- 19:32So I'd rather like bring that task now,
- 19:35get that task over right now
- 19:37and then have my free time.
- 19:39The free time. Free time keys
- 19:41and learn something else or watch a podcast
- 19:45or something like that.
- 19:46And that's literally what he did yesterday.
- 19:48He did your meetings in the morning
- 19:50and then we went to the event
- 19:51and then he just found a work.
- 19:53So I get it.
- 19:54It makes some sense.
- 19:56And I wanted to add a really thank you
- 20:00to Erica and my wife
- 20:01because she's a really great person.
- 20:04Because before she joined the company,
- 20:07like it was like, I wouldn't say cows,
- 20:11but he was like cows.
- 20:13A cows? What's that?
- 20:15Cows.
- 20:16C-H-H-H-H.
- 20:17Excuse my accent.
- 20:19C-A-C-H-A-O-S.
- 20:24Oh chaos.
- 20:26Chaos.
- 20:27So yes.
- 20:30French is your first language.
- 20:31Yeah, French is my first language.
- 20:33It's okay.
- 20:35So the company was like,
- 20:37hoppin' down, hoppin' down,
- 20:38but since she came then, listen,
- 20:40it's going up and up and up.
- 20:42So I really believe that she really was a big help.
- 20:47She really helped when it comes to organization.
- 20:51As she said, she was really good at it.
- 20:53She organized our own wedding.
- 20:55Even yesterday, she was a part
- 20:57of like the Brooklyn Chamber of Commerce.
- 20:59And then she did help them with the event
- 21:02because we just ran a two days event.
- 21:05So we did help with the marketing over there.
- 21:08We helped run ads in the local community.
- 21:10We also set up the funnels
- 21:12so people can actually register to come to the event.
- 21:15And then we got over like, how many people?
- 21:17Over 2,000 people here.
- 21:18But I'd be more than that
- 21:20because they ran out of wristbands.
- 21:22So I'm like, I'm so proud of us for that
- 21:27because they were kind of nervous
- 21:29because it's a small community too.
- 21:31So they were kind of nervous about the event,
- 21:33but I'm like, it's going to be good
- 21:34because I am on their social media.
- 21:36So I post on their Facebook, Instagram.
- 21:38We ran their ads.
- 21:39We make their flyers.
- 21:41We send emails for them.
- 21:42We do all of that.
- 21:44And I'm like, it's going to be good.
- 21:45People were interacting.
- 21:47And then when we were at the event,
- 21:48we were going live.
- 21:50So he was putting me on the spot
- 21:51and they could be talking to all the vendors
- 21:53and the people.
- 21:55But it was a really great event.
- 21:57It turned out amazing.
- 21:58Everyone had fun.
- 21:59The kids had fun.
- 22:00Everyone was safe, happy.
- 22:02Ended with a fireworks show.
- 22:04So it was really nice.
- 22:05And I'm so happy to be a part of that.
- 22:07And they had a parade in the beginning.
- 22:08So I'm happy to have been a part of that planning process
- 22:11because it was the planner in me that had fun doing that.
- 22:15And it was something that is a part of the community
- 22:18that we live in and that we're a part of.
- 22:20And that means a lot to me too,
- 22:22like being a part of a community
- 22:23and giving back and helping in ways that I can.
- 22:28So yeah, it was great.
- 22:30Amazing.
- 22:31That's inspiring.
- 22:32And as y'all speak about free time,
- 22:36and it seems like y'all building towards
- 22:38living life on your own terms.
- 22:40So what it would ultimately look like
- 22:42when y'all can live life on your own terms.
- 22:45Y'all build off the business more
- 22:47and can relax not to be in it so much.
- 22:50What does it look like for you all?
- 22:53I mean, we kind of do that now
- 22:55in the way a little bit
- 22:56where we kind of make our own schedule.
- 23:00We work when the kids are in school
- 23:03and we plan our days, we plan our weekends
- 23:06where we can have that time with our kids.
- 23:09And like Saturday or Sunday, we might go on a hike,
- 23:12take them to the park.
- 23:13Like we kind of do that.
- 23:14And then I like that because,
- 23:18like say for instance, to volunteer in my kid's school.
- 23:20I couldn't do that if I had a nine to five
- 23:22because when they're in school,
- 23:23I would be at a nine to five working
- 23:25where when you work for your own self,
- 23:27I'm like, I can go volunteer for an hour
- 23:29at her school during the book fair
- 23:31because I want to be a part of that.
- 23:33And if I worked at a nine to five,
- 23:35I wouldn't be able to do that
- 23:36because I'd be clocking in somewhere.
- 23:39And yeah, so I think that
- 23:43that sense of freedom of us planning our own schedule
- 23:47and our own time,
- 23:48I like that the best about entrepreneurship.
- 23:52And yeah.
- 23:53Yeah, me myself, I've never been a nine to five person.
- 23:56I quit this job really quick.
- 23:59So, because I felt like
- 24:02going to a place and doing the same thing
- 24:05over and over, I'm not this type of person.
- 24:07It might be okay for someone else,
- 24:09but I'm not this type of person.
- 24:11I'm like, okay, what's next?
- 24:13And then when I did work some nine to five,
- 24:16which I didn't really last long
- 24:19because I believe I'm a creative person.
- 24:21I like to help you and see you succeed.
- 24:25And then I see that, okay,
- 24:27if I can help you and see you succeed,
- 24:30why would you quit on me?
- 24:32You will always want to work with me
- 24:33because I helped you.
- 24:36And I believe that
- 24:38I rather
- 24:401% of a hundred people
- 24:43than 100% of one person.
- 24:47Do you understand what I mean by that?
- 24:48One more time, one more time.
- 24:50I rather 1% of a hundred people
- 24:54than 100% of myself.
- 24:57That means I rather help other people
- 24:59and get them succeed, get them the success they want
- 25:02because I know that my fulfillment will come through it.
- 25:06If they succeed, I will also make money.
- 25:08So this is how I see it.
- 25:10And then working in a nine to five,
- 25:11definitely you able to do your task,
- 25:14but at the end of the week
- 25:15or at the end of the month, you're just a lumber.
- 25:18They don't really,
- 25:20they don't really care that much about you.
- 25:23And then I've been in companies where literally
- 25:26this guy was working there for like 12 years.
- 25:29He did a small mistake.
- 25:30They fired him just right from corporate,
- 25:33not even knowing the real story and things like that.
- 25:37So me going through all these things,
- 25:39I'm like, is that really the good path to go in?
- 25:45And yeah, so.
- 25:47And that's also just what they teach you in America
- 25:49is you're supposed to have a nine to five job
- 25:51and you work hard and you get retirement
- 25:54and you work for 30 years.
- 25:56And it's just, it's what our parents did as well.
- 26:00So it's what I saw growing up.
- 26:02So you think that that is what you're supposed to do.
- 26:04Go to college, get a good job, do all those things.
- 26:07And I did all those things.
- 26:08And when I was at my job, I was there for eight years.
- 26:11I was just like, it was just tiring and exhausting.
- 26:15And after a while I was like, this can't be life.
- 26:19Like, this can't be our life forever
- 26:22where we're just exhausted
- 26:23that we can't even do anything together
- 26:25or we can't do anything with our kids on the weekend
- 26:27because we're tired working for someone else.
- 26:30And I knew when I was praying to win my second kid
- 26:33that I can't go back to this
- 26:36because I'm tired and I don't even have a second kid.
- 26:38So wait till the second kid come.
- 26:40And since I was a teacher,
- 26:42I know how much energy goes
- 26:45into teaching other people's children.
- 26:48And I love children.
- 26:50That's always, it's still a passion of mine
- 26:52of loving children and being your own kids.
- 26:54But I wanted to give that energy to my own kids.
- 26:56And I couldn't have this energy
- 26:58for other people's kids and then come home
- 27:00and do the same thing for my kids.
- 27:02Like I was just too drained.
- 27:04So these are my children that are gonna be my kids
- 27:07for the rest of their life and my life.
- 27:09And I wanted to put my energy towards them.
- 27:12So now it's like,
- 27:13we're doing what we have to do during the day.
- 27:15And then when they come home,
- 27:16it's like, boom, they have our attention.
- 27:18We can play with you.
- 27:19We could do this.
- 27:20We could do homework.
- 27:20We could go to the park if we want to.
- 27:22We can do whatever because we're not drained from a job.
- 27:25I'm not drained from teaching all day.
- 27:27Yeah, don't get me wrong.
- 27:29We're still working.
- 27:30We still have some tasks to do,
- 27:32but it's just on our time.
- 27:34It's just that we can organize our days better.
- 27:38And then we know that nobody puts a value on our time.
- 27:43We can actually create our own money.
- 27:45And then literally what I do
- 27:48is actually what my kids see me doing.
- 27:52And then as you said, we've been in,
- 27:56we grow up in a household where we see parents
- 27:59going to work, going to clock in.
- 28:01So I will not do that.
- 28:03So my kid will not see me do that.
- 28:05So his wiring will be different.
- 28:09So that's how I see it.
- 28:10Kids literally copy what you do.
- 28:13So right now my daughter, she see me on meetings.
- 28:16When I go to those events, I go with her
- 28:18because I want her to actually,
- 28:22it needs to be her
- 28:23because I learned that from one of my mentor.
- 28:27I was talking to my mentor
- 28:28and I asked him about his kid.
- 28:31And then I was like,
- 28:33oh, what about if your daughter or little one
- 28:36to go get a job or something like that?
- 28:40He was like, it's okay, but this is not who we are.
- 28:44I was like, okay, what you mean,
- 28:46this is not who you are.
- 28:48And like, yeah, our family, we didn't grow up like that.
- 28:51We was always entrepreneurs.
- 28:53My dad was an entrepreneur, I'm an entrepreneur.
- 28:56So my daughter, my wife, all our family
- 28:59have this type of mindset.
- 29:02So I'm like, oh, okay, definitely I'm doing this way.
- 29:06I'm doing this way all in.
- 29:08And I believe that it's great.
- 29:11And then right now it's great.
- 29:12That's what your kids see you doing.
- 29:15We took our kid to the home days this weekend
- 29:18and our daughter got to see us record
- 29:20and be live and everything.
- 29:21And at first she was like, another video?
- 29:24Like she just kept, but we like, yep.
- 29:26And you come with me and I can't bring her.
- 29:28You want to stay with me?
- 29:29You coming along, we got to go over here.
- 29:30I got to take this video off to talk to the people.
- 29:33So like, you know, like just give her a little heads up.
- 29:35And she was just like, you know,
- 29:36and I love her play and you have your fun,
- 29:38but you got to see that mommy is working too.
- 29:41And she saw that and yeah,
- 29:43it was a good thing for her to see
- 29:45because she's definitely still wrapped up
- 29:47in me being a teacher.
- 29:49Cause you know, she kid, she go to school
- 29:50so she want me to teach at her school.
- 29:52And I'm like, I teach, but this is in a different way.
- 29:54That's right.
- 29:55So, so yeah.
- 29:57Yeah, that's amazing.
- 29:59And even same here, I bring my daughter wherever I go,
- 30:03different events, if it allows, you know,
- 30:04depending on an event,
- 30:06like I do more corporate work with entrepreneurs.
- 30:08So it's more of that space versus the rowdy events.
- 30:12So, and I do want to be conscious of time,
- 30:14but I have so many questions.
- 30:16So we gonna have to do a part two.
- 30:18This is amazing.
- 30:19And where can everybody follow you off
- 30:22on your website, social media?
- 30:26So Instagram, my personal Instagram
- 30:28is underscore America one underscore.
- 30:32And then the business Instagram is Bray Connector.
- 30:36Simple Bray Connector, just like that.
- 30:38You can find us there.
- 30:40And then-
- 30:42My name is on Instagram.
- 30:43My name is Patterson Wadba.
- 30:46And then the business is also Bray Connector.
- 30:49And that's where you see it.
- 30:51Nice, and y'all know me, the host,
- 30:54photographer Jackson, Steve Jackson
- 30:56of Alien Eyes Photos Media
- 30:59and also Alien Eyes Photos Industry Talk.
- 31:02This has been another great episode.
- 31:05And you can follow me at Alien Eyes Photos
- 31:08and check out more information
- 31:10and book me at alieneyesphotos.com.
- 31:13That's Alien Eyes with a Z,
- 31:15Photos with a S.com.
- 31:18Stay tuned for the next one.
- 31:20Peace.