Season 1 · Episode 39

Sell Old Material and Content

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0:00Welcome, welcome, welcome, welcome
0:04back to Alien Eyes Photos Industry Talk.
0:09I got about 10 minutes,
0:10but something's just been on my mind.
0:13Like I've been talking with my creative friends,
0:16my old creative friends that used to do music, poetry,
0:20a lot of painting, and they kind of transitioned as well.
0:25And I was thinking, we have these books,
0:30we have all this old work and albums and artwork,
0:36paintings, a lot of things, you know?
0:43And I was just wondering even to myself
0:46that I consider myself as a retired poet,
0:49a retired musician, and even like a,
0:53well, I can't say a retired author
0:54because I'm writing a new book, a couple new books.
0:57I've always been writing, so I can't really say that,
1:00but a retired poet, a retired musician,
1:06I have books, poetry books, and it's like,
1:11can I really sell this old book
1:16even though I'm not a active performing poet?
1:20Because usually, you know, you a performing poet
1:24promoting your poetry book.
1:27So how do I promote if I'm not active?
1:35I know I have the rights who still sell it as I should,
1:40and people are interested, and it's my personality,
1:46my experience, my mind, my heart, my feelings, emotions,
1:52all in that artwork, that music, the poetry,
1:57the books, but for an old car salesman,
2:06a veteran, maybe 20, 30 years
2:09in the car salesman industry,
2:13a great guy selling cars, making it happen,
2:18wrote a book, two books.
2:21Now he's a travel agent doing something else,
2:25whole another industry.
2:27Well, it's still traveling, I guess,
2:29but different position.
2:33Haven't been in a dealership in years.
2:37Should he still sell that book?
2:39Even though he's in a whole another industry,
2:42haven't even been to a dealership in years,
2:45he, you know, bought his car, and he's good.
2:49But he wrote this book with this information.
2:53He've done it for 20, 30 years.
2:55Should he still sell that book?
2:58Even though he's not active in that industry,
3:03should that painter sell their old artwork?
3:07Should they?
3:10But like I said, they had the right,
3:14but should they do something that was like timestamp,
3:20like maybe a protest, and they document it?
3:25Should they sell it?
3:28Or is it like a time limit or something?
3:35Or what about a plumber?
3:41Should they teach a workshop on plumbing
3:43if they haven't touched any tools
3:45or did any plumbing for 20 years?
3:50Something to think about.
3:53But what are you doing that you can sell
3:58that you could package up, put into a book,
4:03put into a course, make it to a workshop or a website?
4:09A workshop, an event?
4:15What is something that you're doing that you did
4:18and having a lot of knowledge on,
4:21a lot of insight, a lot of tips
4:23that a lot of people may not know
4:27or someone that wants to begin in this?
4:30This is your perspective.
4:34This is your thoughts,
4:37your facts that you accumulated,
4:39your experience that you accumulated,
4:41your skills that you accumulated,
4:43your hard work that you compounded
4:46and done over and over and over again,
4:49all the repetition that you did.
4:53You did it.
4:56You have that right to do it.
5:03No matter how long ago you did, you did it.
5:07Talk about it.
5:09Maybe somebody 50 years younger than you
5:15will appreciate that, like wow.
5:18You know they used to do this back in the like,
5:21this guy did this.
5:23This is genius.
5:25But you never know.
5:27Talk about your experience.
5:30Sell that old work.
5:34Sell the old frameworks,
5:35what they used to do back in the day
5:37before phones and internet.
5:40Share some of that.
5:43Things are timeless and let it be timeless.
5:47But you don't have to promote it as something new.
5:50If it's not, especially if you're not in the industry.
5:56Keep it real, keep it transparent.
5:59But people need to hear it.
6:00People want to hear it.
6:01I want to hear it.
6:02Send it to me.
6:07And sales is crucial.
6:12Crucial for us entrepreneurs or creative entrepreneurs,
6:16our creatives, our artists.
6:21It is crucial.
6:22So get into sales,
6:25get into public speaking,
6:29communication.
6:32Like me, I wouldn't say I'm the biggest salesman.
6:37I know it's something that's
6:41continuously a learning journey for me.
6:46But I'm more of a marketer.
6:50Hence my brand Alien Eyes Photos
6:53where I focus on visual media, visual marketing,
6:59and also the copy of marketing.
7:02So help you with your copywriting
7:03and your message write.
7:07Having your message match your audience.
7:10But the sales,
7:14should that old car salesman
7:18for 20, 30 years sell that book?
7:23Yes, he should.
7:25Should that artist sell their own work, their own art?
7:30Yes, they should.
7:32Should that poet sell his book or her book
7:38or they book
7:43if they haven't performed in 10, 15 years,
7:50haven't wrote any material,
7:53any new content or anything,
7:56for 10 to 15 years.
8:00But what would you do?
8:03Would you just let it be piled in a closet,
8:09lost under the bed,
8:10in the treasure chest, toy box,
8:14thrown away in the garbage, in the landfill,
8:18but sell it.
8:22Generate that revenue.
8:24Fund your growth and your new endeavors, you know?
8:30Continue to build that business skill of selling.
8:35Understand the market, customers.
8:40Use it as practice.
8:43If you in the tech industry now,
8:44but you have this old,
8:47you know, collectibles you wanna sell,
8:50practice selling the collectibles
8:51so when you sell this tech, this new software,
8:55it's easy for you.
8:59But that's all I wanna say.
9:01I gotta pick up my daughter.
9:03So it's been a great one.
9:04I appreciate y'all always tuning in,
9:07listening and sharing and re-listening.
9:11These are like my master classes
9:13for creative entrepreneurs.
9:16I appreciate y'all feedback.
9:18Always tuning in,
9:20telling me what episodes y'all like
9:22and what episodes y'all wanna hear.
9:24I'm listening, I'm listening.
9:26I'm glad you are listening.
9:27Thank you for tuning in
9:29to Alien Eyes Photos Industry Talk.
9:32And I am photographer Jackson,
9:35Steve Jackson of Alien Eyes Photos Media.
9:39And if you need visual media, event photography,
9:42video production, podcast production or tips,
9:46or just, you know, you wanna pick my brain,
9:50definitely contact me at alieneyesphotos.com.
9:57Alieneyesphotos.com.
10:00And also follow me at Alien Eyes Photos.
10:04Alien Eyes with a Z, Photos with a S.
10:09Yeah, peace.