Season 2 · Episode 16

Tybo Audio Studio Jesus - Expert Studio and Production Specialist

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0:00I would like to introduce Mr. Tybo.
0:02And I'm not talking about the workout,
0:03the cardio workout with Billy Banks.
0:05I'm not talking about Tybo, Nevada.
0:07I'm not talking about a typo.
0:09I'm talking about Tybo, audio.
0:12Everything around me was just like chaotic.
0:14And I was like, man, I gotta be the person
0:16to make that change, make that difference.
0:18So one day when I was 16 years old,
0:19I walked to this college I'd never been to.
0:21And I just told him, I said,
0:22I wanna go to school here.
0:23Yeah, that was the day my life changed.
0:25I know there's a change
0:26because you're a testimony to that.
0:28It took a lot of pressure.
0:29A lot of darkness, the type of environment
0:32it takes to make a diamond.
0:33It's not a pretty environment.
0:36So ever since I touched down in Atlanta,
0:37I've been like, yo, let me prove my worth
0:40and I know you'll pay me.
0:41Cause I've been doing it like that since I was 17.
0:43I show up at any studio, fix everything.
0:46I was like, bro, I just made $500 in two hours.
0:49And I'm like 17, 18 at the time.
0:51But you said all of your clients are like your mentors.
0:54Majority of my clients are my mentors actually.
0:56Just because you love something,
0:58love learning about something,
0:59it doesn't mean you need to turn it into a career.
1:02Welcome, welcome, welcome
1:04to Alienize Photos Industry Talk
1:07with your host photographer Jackson,
1:10Steve Jackson of Alienize Photos Media.
1:14And to my right, I have a special, special guest,
1:17a production specialist.
1:20And yeah, look at the studio.
1:22Creator Clubhouse here in Atlanta, Georgia,
1:25fresh off the podcast summit, 26, or 26.
1:31And I would like to introduce Mr. Tybo.
1:34And I'm not talking about the workout,
1:35the cardio workout with Billy Banks.
1:37I'm not talking about Tybo, Nevada.
1:39I'm not talking about a typo.
1:41I'm talking about Tybo audio.
1:44How you doing, my brother?
1:45I'm feeling good, brother.
1:46I'm blessed to be here.
1:47I'm surprised you know about Tybo, Nevada.
1:49Nobody knows about that.
1:50You did your research.
1:51I did my research.
1:52Yes, sir.
1:53So I did a little brief introduction,
1:56but nobody could do it better than yourself.
1:58Introduce yourself to the people.
2:00Yeah, no, my name is Tybo.
2:01I set up studios for entrepreneurs and creators,
2:04and I specialize in audio, lighting, and video.
2:08I would say which one is your favorite?
2:10Probably audio, because that's where I started off.
2:13I have a deep love for music.
2:16Yeah, so probably audio.
2:17Okay, so you say you have a deep love for music
2:20that you use to do music, produce,
2:22or more like an artist.
2:23I've done every aspect of audio
2:25as far as like I've been a rapper,
2:27I've been a producer, I've made beats,
2:29I've played piano, I've taken vocal lessons,
2:32I've been on tours, I've mixed and mastered.
2:35Anything you can think of as far as audio,
2:37I've gotten paid a lot of money
2:38to do it at some point, so yeah.
2:40Okay, so you say you've been a performing artist,
2:44recording artist.
2:45Where can we find some of this music?
2:47You can look up Tybo audio on all platforms.
2:49You're gonna see all of my older music.
2:50I haven't released music in like six or seven years,
2:52but yeah, I did like 55 songs.
2:54I dropped like five different projects,
2:56all produced by me, all written,
2:59recorded, everything done by me.
3:01That is amazing.
3:01I used to be a recording artist myself.
3:03That's actually how I got into production
3:05and being a photographer.
3:08I would get off stage, perform in our host
3:10and record other artists on my iPhone.
3:12I'm like, let me invest in the camera.
3:14So when I did that,
3:15I started studying and practicing,
3:17studying and practicing,
3:19then kind of left the music scene.
3:20Music and poetry, can't forget the poetry
3:23and just never look back.
3:26Here now, I'm in front of the camera,
3:29but I'm usually behind the camera.
3:31It's good to have that balance.
3:33Oh yeah.
3:35So who's your favorite artist?
3:37Favorite artist of all time had to be Stevie Wonder.
3:40If I had to choose like rap music,
3:42like my favorite rapper,
3:43I had to go Kendrick Lamar.
3:45But yeah, and then favorite band.
3:48I always tell people it's a hard choice
3:50between either Earth, Wind and Fire
3:51or a band called Steely Dan.
3:53They both are like the top bands for me.
3:58I love Earth, Wind and Fire.
4:01And then to repeat,
4:02I like Michael Jackson and Tupac.
4:05I say since my name is Steve Jackson
4:08and I say Michael Jackson is my uncle
4:12and then Tupac is my father.
4:16So even jumping back to the early days,
4:19I know let's see your presentation yesterday.
4:22You say you dropped out of school in middle school,
4:26like sixth grade.
4:27Yeah, sixth grade was my last official grade
4:29in like public school.
4:30And then I did like four or five years, no school.
4:33I was just in the streets,
4:34kind of roaming around doing my own thing.
4:35And then finally at 16,
4:37I decided to get my GED and go to college.
4:39And I ended up being in this scholarship program
4:43that paid for my college education from 16 to 21.
4:46I took as many classes as I could.
4:47I learned as many things as I could in that time
4:50and got two degrees and been doing this ever since.
4:53So going back to that sixth grade,
4:55what made you drop out?
4:56What happened around that time?
4:57So I was going through a lot of family stuff.
4:59My dad went to prison when I was 10 years old.
5:01And by the time he was released,
5:03he was super institutionalized.
5:05And my mom was dealing with homelessness
5:07and drug addiction and all of these things.
5:09So just my family life was just chaotic at that time.
5:13So school just wasn't in the picture for me.
5:15Oh wow.
5:16And then what influenced you to go back to school?
5:19Seeing the people around me,
5:20like the situations I was in,
5:21I'd lost a couple friends and my dad in and out of jail,
5:24my brother in and out of jail,
5:26like just everything around me was just like chaotic.
5:28And I was like, man, I gotta be the person
5:30to make that change, make that difference.
5:32So one day when I was 16 years old,
5:33I decided to just,
5:35literally I was sitting in this house
5:36and I turned this TV off.
5:37I was just sitting there watching TV.
5:39I turned it off and I was like,
5:41yo, this is the day.
5:42And I walked to this college and never been to.
5:44And I just told him, I said,
5:45I wanna go to school here.
5:46And the funny thing is like I was in the wrong building.
5:48I was in like the sports building there.
5:49Like you need to go to administration
5:51and sign up and do all this.
5:53But yeah, that was the day my life changed.
5:55I love that for you.
5:56And I know so many countless people
5:59going through it, especially young ones,
6:01lost their parents or just struggling
6:03to figure a way out,
6:04just being in the streets,
6:06hanging around the same people.
6:08I know there's a change
6:09because you're a testimony to that.
6:12Is there a message you can share
6:14for a younger person
6:15that's going through something similar?
6:17Yeah, I say pressure makes diamonds.
6:19So you guys see this finished product here,
6:23but it took a lot of pressure,
6:25a lot of darkness.
6:26The type of environment it takes to make a diamond,
6:29it's not a pretty environment.
6:32But then when you get that diamond shining,
6:34it's bright, so it's worth it in the end.
6:37So just don't give up.
6:38Don't give up.
6:39I'm a firm believer in that.
6:41Take breaks, take pauses, but don't give up.
6:45Never, never stop.
6:46I love that.
6:47And we're sitting in one of the studios
6:49you built or helped build, create.
6:51What was the process behind it
6:54and how long did it take?
6:55So I met Dave two years ago at a mastermind.
6:58It was one of his masterminds.
6:59Dave does these masterminds,
7:00I want to say maybe like once or twice a year.
7:02He gets all the biggest podcasters,
7:04biggest entertainers in Atlanta all in one space.
7:08And we just politic, we connect,
7:10we share thoughts and ideas.
7:12But I got invited to one of these masterminds.
7:14I never heard of David Chan's before,
7:16never seen the Social Proof podcast.
7:18But somebody invited me to this mastermind
7:20and I walked in, it was this big old mansion
7:22actually owned by one of my clients, Neo.
7:24Shout out, Neo.
7:24Shout out, Neo.
7:26So I walked in and there was a bunch of people
7:28that I already worked with
7:29and I didn't know it was David Chan's event,
7:31but essentially two of my clients stood up
7:33and they're like, yo, everybody in this room
7:35needs to connect with this guy, Tybo.
7:36He's the dopest producer.
7:38He's the dopest engineer.
7:39You guys gotta get with this guy.
7:41And so David took notice.
7:42He was like, wait a minute,
7:43I've never even seen that dude.
7:44And he's at my mastermind.
7:46So he walked up to me.
7:47He's like, hey bro, just want to introduce myself.
7:49He's like, you gotta come by my studio.
7:51And I was like, bet I'll come by whenever.
7:53He's like, can you stop by tomorrow?
7:55And I was like, yep, let's do it.
7:56So I came here the next day, it was like 10 a.m.
8:00And I walked in and I'd just seen everything
8:02and I was like, you guys can make
8:04some crazy upgrades to this space
8:06because you guys already have,
8:08they had this room built out.
8:09They had the back room,
8:10but it just wasn't really cohesive.
8:13Everything wasn't optimized.
8:15So I pulled David to the side and said,
8:17yo, let me get you right.
8:19Let me fully utilize this building
8:22to its fullest potential.
8:24So he was like, all right,
8:26well, how much are you gonna cost?
8:27And I was like, this stuff ain't cheap.
8:30So he already spent thousands of dollars
8:32in this building.
8:32So he was like, all right.
8:34So I told him, I was like, yo, let's do this.
8:36Let's do that.
8:36So now all of the rooms are connected.
8:38You can live stream.
8:39You can sit in this room and do an interview
8:41and everybody can see you in the event room.
8:44And you can use this room as a green room now
8:46because we used to do events,
8:47but people always had to be in there to watch.
8:49Now you can sit in here and watch the event from here.
8:52So turning this place to like
8:53a full fledged production house,
8:55like that was my goal.
8:56So, and now we here.
8:58Yeah, it is.
8:58I've been here a few days this week
9:00and I'm like amazed.
9:02So just to see it, I'm like, wow.
9:04And the creator behind it, it's amazing.
9:07Yeah, thank you, bro.
9:07So what about this panel wall?
9:09Like how long did it take to build?
9:11Like what's behind the wall?
9:13So this was actually drywall a couple months ago.
9:16There's a guy, Walls of Georgia.
9:18I might be saying it wrong,
9:19but we can try to find it, put it on the screen.
9:20I think Dave Shans did mention him too.
9:22Yeah, so I think it's Walls of Georgia.
9:23He did the one in the office.
9:25He did another wall, but he did this one.
9:28I'm not gonna lie.
9:29I'm not a big fan of visible light on camera
9:33because some of the things I talk about,
9:35like luminance values,
9:36sometimes when you have the brightest thing on screen,
9:38people's eyes automatically go towards it.
9:40So me personally, I don't like to put a lot
9:43of visible lights in the background of my shots, but.
9:45Can we turn the lights down a little?
9:46No, no, no.
9:47You're good, no, you're good.
9:49But what I will say is the wow factor.
9:51Anytime somebody comes in this room,
9:53they're immediately wowed.
9:54So it's like this trade-off of like.
9:57I think it's the colors, the, you know, the.
9:59Yeah, yeah, yeah, yeah.
10:00But honestly, the look in here when you post it,
10:03it looks good.
10:04So like. It does.
10:05Yeah, you can't deny that.
10:06Yeah, that is, that is true.
10:08Okay, okay.
10:09So for someone that's just starting out
10:11that doesn't have a big budget
10:13and is still using an iPhone,
10:15what are some things you would recommend for them?
10:18Study photography, study composition,
10:21study the rule of thirds,
10:22some of the stuff that we went over.
10:23Like honestly, all of those things
10:25translate right over to a iPhone
10:28or a professional camera.
10:29And if you take those same types of just like frameworks,
10:33you can transfer them to any camera.
10:35I can put, I can take a Canon, Sony,
10:39Blackmagic, whatever,
10:40and I can apply those same principles
10:41and it still won't look professional,
10:43it's gonna still look cinematic.
10:45So just study, you know, exposure, you know,
10:48lighting, all of those things,
10:49and you can make an iPhone look incredible.
10:52Yeah, I've definitely done it too.
10:56I shot a podcast, three iPhones for someone
10:58that didn't have the budget,
10:59but they had multiple iPhones.
11:01I'm like, oh, just use this.
11:03So what were some of the first tools
11:05and equipment you had starting out?
11:07Microphone, I bought my first microphone super young
11:10and I forget what it was.
11:13I want to say it was a Shure or something,
11:14but it was like one of the condenser microphones.
11:16So I always, I started off with audio.
11:18First light I bought must have been a Godox,
11:21one of those little Amazon Godox lights.
11:24And then video, my first camera was a Sony,
11:26like a 6100, it didn't even do video.
11:30Or like you could record a video and it was like 30,
11:32so it was like really bad for video,
11:34but it was good for photos.
11:35So those were like the kind of the three first tools
11:38I ever invested in.
11:40Okay, what about some of the tools you use
11:42or that you love right now?
11:44We use a lot of FX 30s.
11:46I'm a Sony shooter.
11:47Ever since I bought my first Sony,
11:49you know, I've been Sony gang,
11:50but I use a lot of black magics.
11:52I love Nikon.
11:54Honestly, it's more about the lens and the lighting
11:56for me, like the camera body,
11:57I can switch that out and most people,
11:59nine out of 10 people wouldn't even be able to recognize
12:01like, oh, this is a Nikon versus a Sony
12:03versus a black magic.
12:04It's cause the lighting and the lens is really pristine.
12:08I love that, I love that.
12:08I know people get caught up in the names
12:11and all that, it's just a tool.
12:13Absolutely.
12:13I mean, same with AI, like chat GBT,
12:16Gemini, Claude, it's just a tool.
12:19Whoa, whoa, whoa, now they,
12:20those aren't all the same now.
12:22Like those, I use them all differently.
12:24Like I got Claude, I got-
12:26Break it down.
12:27Yeah, we don't want to go too deep in AI,
12:28but like Gemini, I feel like I'd use Gemini
12:30just for like photos, the nano banana,
12:32like, and the thing is like,
12:34I think of Google as an infrastructure
12:35that's been around for so long
12:37that they have Google search engine.
12:40They have things that chat GBT or open AI
12:43just doesn't have access to,
12:45versus, you know, Claude, their research tools.
12:47Like each one of them has a very specific,
12:50like strong set and I feel like utilizing each one.
12:54But yeah, they're all the tool at the end of the day.
12:56That's right, that's right.
12:58And I mean, to go even deeper,
13:00I know Google has some, you know,
13:02investments in Claude and Tropic.
13:06Yep.
13:06But even talking about AI,
13:08where do you see the future of it for like production
13:12and recording and just the whole industry
13:16like five years from now?
13:17I'm actually AI, this is,
13:19I'm an AI person right now.
13:21No, I'm kidding.
13:22No, the future for AI is going to be like,
13:24it's like the internet.
13:25I tell people like,
13:26people were back in the day were looking at phone books
13:30and being like, oh, you know,
13:32I can put my stuff in the phone book
13:33and then the internet came out
13:34and then phone books got wiped away.
13:37So I feel like AI is almost like the new internet.
13:40You know what I mean?
13:41Like I like that.
13:42So yeah, you got to utilize AI.
13:44I feel like all of these big platforms,
13:46you know, Facebook, Instagram,
13:48like they're all integrating AI.
13:50So it's like, why aren't you integrating AI
13:52into some sort of workflow for you?
13:54I don't use like voice, I don't use video,
13:57I don't use anything like that for my content,
13:59but on the back end of stuff,
14:01I'm using ideas, scripting, all of that stuff.
14:04Okay, okay.
14:05For people that want to shy away from AI,
14:08mostly like the older generation,
14:09is there words that you would love to say to them?
14:12Just adopt it slowly.
14:13I mean, it's one of those tools
14:15where you can't really avoid it.
14:17Like I said, like if you have a phone,
14:19if you have a computer,
14:19all of the companies are starting to utilize AI.
14:23So it's like, I think subconsciously,
14:25you might be like, oh, I don't want to use AI,
14:27but it's like, you kind of are low key.
14:29Like if you use iPhone
14:30or if you use like any of these platforms.
14:33So I feel like it's kind of inevitable.
14:35It's almost like trying not to use electricity.
14:38You know what I mean?
14:38It's like, at some point,
14:39you're going to use some electricity.
14:41Speaking about electricity,
14:42I know they say it's consuming the water.
14:46I know people get like big on that.
14:49Like it's affecting the water system,
14:51inspecting this, inspecting that,
14:52all the towers, this and this and that.
14:54Yeah, there's a lot of misinformation.
14:55One dude, I think his name is Todd Hanks.
14:58I may be getting his name wrong,
15:00but he's a big YouTuber and he's done,
15:03he was on the science channel and he's done a lot.
15:06He's a white guy with glasses,
15:08but he did a very good breakdown
15:09of water consumption, electricity consumption.
15:12And one thing he pointed out
15:14is that corn fields actually are like 10 times
15:17or a hundred times worse
15:20than AI built for water consumption and electricity.
15:23And then the thing is what's crazy is he pointed out
15:26is we're using like 10 times as much water for corn.
15:31And then what we do is we turn around and just burn it.
15:34So it's like, if we really wanted to like
15:37crack down on the environment
15:38and actually make some differences,
15:39we would go to some of these big old corn fields
15:41versus like these AI data centers.
15:43And I'm not saying these AI data centers aren't bad,
15:45but I'm saying there are other things
15:48that are way bigger in proportion
15:50that are ruining the planet and water
15:52and all of this stuff.
15:54So I feel like we need people like him
15:55who are pointing this out and being like,
15:57don't fall for the propaganda
15:58and don't fall for like the click-baity kind of stuff
16:00and actually trust somebody
16:01who knows what they're talking about.
16:03Yeah, so even speaking about corn,
16:05I know it doesn't break down in your body very well
16:08and I think you're vegan, right?
16:10Yeah, I'm vegan.
16:11So is corn a vegetable that you should consume?
16:15It's mainly the cellulose,
16:17I think is, you can't break it down.
16:19But the thing is like the inner parts of a corn,
16:22like it still has starch, it still has carbohydrates.
16:25So it's one of those trade-offs.
16:26Like if you have pre-existing health conditions,
16:29corn may not be good for you.
16:31Like if you have digestive issues
16:32like that cellulose and that fiber,
16:34it might cause some issues.
16:36But if you have a healthy digestive system,
16:38piece of corn, corn on the cob, cornbread,
16:40that ain't gonna mess you up.
16:42And it's about that time of the year
16:44to start eating that stuff, huh?
16:45It's 4th of July, bro, we gonna cook out tonight.
16:49Independence Day.
16:51So even talking about like health, health is wealth.
16:54When was that transition to like
16:56when you wanted to start a business
16:58and start making money?
16:59When was that time period?
17:00I've always been a hustler,
17:02always like my mom told me this story.
17:04She was like, yeah, when you were 10 years old,
17:06you were in the front yard
17:07and you had all your toys lined up.
17:09And I came outside and I was like,
17:10why are you putting your toys in the lawn like this?
17:13And she was like,
17:14you said you were gonna do a yard sale
17:15and sell all your toys
17:16because you wanted to make money.
17:18I love that.
17:19But my dad was an entrepreneur.
17:20My dad had three jobs.
17:22He detailed boats for rich white men.
17:25He drove a taxi on the side
17:26and he was doing some stuff on,
17:28making some extra money.
17:30So he was always a hustler.
17:31So I always watched my dad be an entrepreneur.
17:34He always, he actually taught me math
17:35at a very young age,
17:36like two or three years old by counting money.
17:38So like, I think that that was like the early stages
17:40of me just being a entrepreneur, a hustler.
17:43I used to go to school and I'd buy a box of candy bars
17:45and try to sell them, you know, cans of soda, whatever.
17:48Like any way I could make money.
17:50Like I remember when I was like 14,
17:52there was a big festival.
17:53We ended up taking Kool-Aid,
17:56filling them up with Kool-Aid
17:57and taking like a splash of alcohol
17:59and putting it in the water bottle
18:00and selling them for $5 each.
18:02That was the first time I ever made like,
18:06like a good chunk of money.
18:07I remember I spent $100 on like the alcohol,
18:11the Kool-Aid, the bottles, everything.
18:13And I made like $800.
18:14Wow.
18:15And I was like, wait a minute, I just took $100
18:19and I went outside for a day and I made like 800.
18:22I was like, I made 700.
18:23That was like the moment.
18:25I was like, yes, I love this feeling.
18:27I need to do this.
18:29So I did that, you know, legal stuff.
18:31But then by the time I was 16, 17,
18:33got into college, people were like,
18:35yo, you can get paid to do this stuff.
18:36And that was the moment.
18:37I was like, bet.
18:38So I remember my first corporate job,
18:40showed up at like 7 a.m.
18:42I set up some microphones,
18:43left by nine o'clock, $500.
18:46I was like, bro, I just made $500 in two hours.
18:48And I'm like 17, 18 at the time.
18:51People around me is not making that kind of money.
18:53And I was just like, bro, this is it.
18:56So I like just hit the ground running, always like,
18:58yo, you need this, you need that.
19:00And for me, what it taught me is
19:02provide as much value and the pay will come.
19:05And a lot of people do it backwards,
19:07especially in Atlanta.
19:07Like I've met a lot of people, they're like,
19:09yeah, pay me first and then I'll give you the value.
19:12Ever since I touched down in Atlanta,
19:13I've been like, yo, let me prove my worth
19:16and I know you'll pay me.
19:17Because I've been doing it like that since I was 17.
19:19I show up at any studio, fix everything.
19:23They didn't even ask.
19:23And they'd be like, bro, what the heck?
19:25Like this dude came in and like,
19:27we had this problem, this problem.
19:28He literally fixed it.
19:30My engineers who've been on payroll for a whole year
19:32didn't even fix this.
19:33This dude didn't even charge me anything, he fixed it.
19:36So having that kind of work ethic,
19:38I feel like that's what takes you further
19:40in this industry.
19:43Yeah, I had a similar story.
19:45When I was young, maybe like four or five,
19:48used to have like the penny rappers.
19:51So I just had a whole pile of pennies
19:53for them, the rappers.
19:53My mother's like, oh, you could do that.
19:56You're like a bank teller.
19:57You count the pennies and this and that.
19:59Ended up getting the machine.
20:00So that was my early days.
20:02I'm like, hmm, I just love money.
20:04Or counting money, like counting money, counting money.
20:06But I didn't know entrepreneurship until I got older.
20:10And I'd always been a writer, writer first
20:12and start writing music, start writing poetry.
20:15And it all just turned to where I am today.
20:18That's fire.
20:19And then you said when you touched down to Atlanta,
20:21where were you before?
20:23I'm from Seattle, Washington.
20:24So I was pretty much raised in Seattle, Washington.
20:27I was born in Texas, strange enough,
20:29but I didn't spend any time there.
20:31So yeah, raised in Seattle, Washington.
20:33And then during 2021, during the pandemic,
20:35all of the studios and all the productions in Seattle
20:37I was working, they pretty much shut down.
20:40Thankfully, one of the studios I worked at
20:41gave me unemployment.
20:42So I was making good money in the pandemic.
20:45When I was thinking about it,
20:46I was like, where should I move to?
20:47Where should I go to start from ground,
20:50just start from fresh?
20:51I was like, Atlanta is the spot.
20:54And yeah, I've moved here.
20:56And I had this thing in my mind.
20:57I was like, if I can't find work with,
20:59because I wanted to work with entrepreneurs, rappers.
21:02I wanted to do all the big stuff, right?
21:04If I can't do any of that,
21:06nobody wants to pay me for that,
21:07my backup plan is to work at a church.
21:11Because churches will always need somebody
21:13who has good audio skills, good lighting skills,
21:15good video skills.
21:16I was like, I will find at least one church
21:18who will hire me and pay me.
21:20So that was like my backup plan.
21:21I was like, if I can't find anything,
21:23I was like, I'm just gonna walk to each church
21:25and be like, yo, I'm an audio engineer,
21:26I'm lighting, let me help you, let me work.
21:29And funny enough, within a week of landing here,
21:32somebody called me and they're like,
21:33yo, we need a lighting guy.
21:35It's church.
21:36I said, bet, let me do it.
21:37I don't care how much, I'll be there.
21:38I ended up working with Darius Daniels
21:40with Change Church.
21:41I don't know if you're familiar with them,
21:42but they're one of the largest churches.
21:44You think of mega churches,
21:46Change Church is one of those.
21:48So yeah, that was a blessing in disguise
21:50because I got to meet so many people
21:52through that church.
21:54And honestly, I think that that was
21:55the first connection that I made
21:57where it was meeting all these people
21:59and then they realized I did audio
22:00and then they realized I did camera
22:02and then they were just fully utilizing everything
22:04and then I met a bunch of people
22:05and yeah, hit the ground running.
22:08Wow.
22:09And did you just go by faith
22:12or did you do detailed research
22:13from Atlanta before coming?
22:15I had a cousin here and I had visited in 2019
22:18for maybe two weeks,
22:20but it wasn't like,
22:21I never had idea of moving out here.
22:23I just came out here to visit him
22:25because I wanted to go on vacation
22:27and he took me around and he's a photographer
22:30so he took me to some clubs,
22:31he showed me around and I was just so impressed
22:33by how many black people were here,
22:35how many successful black people were,
22:37I was just like, yeah.
22:38And I think if that planted a seed,
22:40because this is 2019,
22:42I did a podcast six or seven months later
22:44with my boss at one of the studios in Seattle
22:46and he goes, where do you see yourself
22:47in two to three years?
22:49And I was like, honestly,
22:50I kind of want to move to Atlanta.
22:52And he goes, I lived in Atlanta
22:53and I was in the tech industry there.
22:54He's like, what do you feel like
22:55you can contribute to the tech world down there?
22:59And I was like, honestly,
23:01I feel like my understanding of all this stuff
23:03is just so deep that I was like,
23:05I feel like they need somebody
23:07who really is deep in the rabbit hole
23:10and can understand this stuff.
23:12Because here's the thing,
23:12I meet photographers and videographers
23:14who are really dope.
23:16They know how to get the dopest shot
23:17and literally they'll shoot you
23:19the most cinematic stuff,
23:20but it's like, I start asking about
23:23the little shutters, just little details
23:26and they're like, yeah, I know what it means
23:28but they don't really know it, know it.
23:31And I'm like, dang.
23:31So what do you mean know it, know it?
23:33Because I know shutter speed.
23:34Well, not like shutter, even color science,
23:36going into frame rate.
23:39There's just little production things,
23:4232-bit float and matching the kilohertz
23:45and Nyquist frequencies.
23:48I've never heard of Nyquist, what's that?
23:50It's just all of these little things
23:52where it's like, okay,
23:53I've been deep in the rabbit hole,
23:55the manuals, so I know how to apply this
23:57to production.
24:00This is ultimately why I ended up in the podcast space
24:02is because being a videographer,
24:05you're really good with the camera
24:07and framing all of that,
24:08but that doesn't mean you know about
24:11syncing cameras and multi-camera angles.
24:14That's a whole other world.
24:16So just being a videographer doesn't mean
24:19you have all of the production skills.
24:22Oh, the audio and making sure this audio cable
24:24doesn't cross any power cables
24:26because that's how you introduce interference.
24:28So it's like, I wanted to cohesively wrap everything
24:31and be like, no, this is how you need
24:34to look at everything.
24:36So I pretty much said that on a podcast 2019
24:38with my boss and pretty much manifested all of that.
24:41I told him, I was like, yeah,
24:42I just want to go out there.
24:43I want to work with all the big people
24:44and blah, blah, blah.
24:45So then now we're here.
24:46Wow.
24:47So what was the biggest production?
24:5020, 30 cameras, microphones,
24:53what was the biggest production, something like that?
24:55I mean, any arena we've worked in,
24:57I mean, we did some stuff at State Farm.
24:59We've done stuff at the Coca-Cola Roxy.
25:02We've done stuff like any venue,
25:04like big venue, we've done stuff
25:06like back home in Seattle.
25:08There's a couple of venues downtown
25:10we've sold out, done shows.
25:12So any of those, yeah,
25:14it's like more than a thousand people.
25:15Like even the podcast summit,
25:17you was there like those are big.
25:20Yes, I did two of those with David Shams
25:21before I was ever on stage.
25:22So I was backstage running the production
25:24for last year and the year before that.
25:27Yeah, I was there last year.
25:28I was a tenny this year.
25:29I'm a vendor.
25:30So it was definitely a great experience.
25:33And how long does it usually take to set up?
25:35I know it's like sometimes days before
25:38people that don't see the work,
25:39how long does it usually take?
25:41For the bigger ones, yeah, it's just a whole day.
25:43Like we'll show up 7 a.m. the day before
25:45and we don't leave until like 7 p.m.
25:48And then we'll show up back again.
25:50Like it depends on what time you start.
25:51It's like a 10 a.m., 9 a.m. start.
25:52Yeah, you got to show up the day before,
25:55get everything prepped.
25:56But if it's like a noon,
25:57you could show up sometimes like 7 a.m.,
25:59get it all done four or five hours.
26:00It just depends what it is.
26:02Okay, so for people that's new to business,
26:05they usually, you know, bill up front
26:07for the time that they're on set or on location.
26:13Is that something that they should be factoring in
26:17like that pre-time to set up,
26:18that pre-production and also the time to set up?
26:21It depends on what role you're in, right?
26:23Because if you're just like a stagehand
26:25or somebody who like, yeah,
26:26hourly would probably be the better route.
26:28So you can, you know, because if you stay over,
26:30then you know, you want to get paid for that time over.
26:33But honestly, for the people who like
26:35are more in the production role and overseeing stuff,
26:37I mean, it's usually just a flat rate.
26:39So that's what I typically owe
26:41is a day rate or just a project rate.
26:43It's definitely good to know for my,
26:45people that are starting out,
26:46I know a lot of beginner photographers and videographers,
26:50people that want to be in production
26:52and even a podcast production.
26:56You know, I hear it all the time and I'm,
26:58what I tell them is, you know,
27:01charge with your worth, charge for your time
27:03and also the value provided.
27:06Now, you know, with that equation,
27:08they can figure out the numbers themselves,
27:09but that's kind of what I tell them.
27:11Absolutely.
27:12So do you have any like mentors
27:14that you, you know, work under or consult with?
27:18Yeah, no, absolutely.
27:19So David Shands, obviously a great mentor of mine.
27:23Nehemiah Davis.
27:24Honestly, all of my clients
27:26give me some form of mentorship.
27:28But you said all of your clients are like your mentors.
27:31Honestly, they are,
27:32because I've provided so much value to them
27:34that they are like, yo, we want to pay you
27:36and provide more value to you as a person.
27:39So I've been super blessed.
27:41Like even yesterday,
27:42I'm not sure if you met Ashley Kirkwood.
27:44She was the speaker way to cash.
27:46I was in the hot seat with Ashley yesterday.
27:48Yeah, so like even her,
27:50like she always blessed me with wisdom and knowledge.
27:53And like, I feel like all of the people that I'm around,
27:55they're just such great people.
27:56They just want to see me win.
27:58So they're like, yo, you should do this.
27:59You should try that.
28:00You should connect with this person.
28:01So like, honestly, I feel like
28:03a majority of my clients are my mentors, actually.
28:06But the biggest ones, I'd say David Shands,
28:08Neo, Nehemiah Davis, shout out him.
28:10And then I'm gonna say Katie Bo.
28:13He owns a studio called The Content Factory.
28:16That's like a person who's-
28:18Here in Atlanta.
28:19Yeah, he's here in Atlanta, but he's a really good guy.
28:21He's a voiceover.
28:22He did gospel radio for a long time.
28:24You've heard his voice all over the radio in Atlanta,
28:26but he's another great mentor.
28:28So those three dudes, shout out to them.
28:29They have completely transformed my life as a man.
28:33So yeah.
28:33I've never heard that answer before.
28:36Like my clients or like my mentors are my mentors.
28:40Like, wow, I've never heard that.
28:42That's amazing.
28:43I'm fortunate to work with some really dope people
28:45in Atlanta, so if I need tax advice,
28:48if I need business advice, I just worked with,
28:50I just connected with that trademark lawyer yesterday.
28:52Okay, yeah.
28:53And she's like, yeah, I work with all of your clients,
28:54so I'm gonna help you get your trademark.
28:56So it's like little things like that.
28:57It's like, she's gonna pay me to set up her studio,
29:00but then I also get trademark services.
29:03It's like, how blessed is that of an opportunity?
29:06Sounds like I need to make a move to Atlanta myself.
29:08Absolutely, I'm gonna see you here, brother.
29:10Okay, hey, I'm gonna be around.
29:12And even going back to like Washington.
29:15So Seattle, what would you say you left behind?
29:17Like what are the top three things
29:19you would say they're known for?
29:21The cloudiness and the raininess
29:22and just like the gloomy depression.
29:26Seattle is known for being just rainy
29:28and gray all the time.
29:29We get two months in the summer
29:31where it's really nice out.
29:32It'd be like 80 degrees, clear skies.
29:34And then from like September all the way back
29:37to like May, it's just rainy and gray.
29:39So like, I don't miss that.
29:41I went through a lot of seasonal affect disorder.
29:43Have you ever heard of that?
29:44No.
29:45So I did that on the presentation
29:46where I talked about,
29:46it's called seasonal affect disorders.
29:48It stands for SAD.
29:49But it's when you don't get enough vitamin D
29:52and you don't get enough sunlight,
29:53you actually can get depression
29:54because you're not getting the hormones
29:56and you're not,
29:57because like vitamin D is really important
29:59to all of your like vital organs
30:01and how your body's like hormone regulation,
30:03all of that.
30:04So I don't think I was up,
30:06in Seattle, I just wasn't getting outside enough.
30:08I wasn't getting enough sunlight.
30:09And yeah, it's just, it's sadness, depression.
30:11But as soon as I moved out here,
30:13got in the sun, this Atlanta heat, bro,
30:15all that stuff went away.
30:16I'm like, I'm outside now.
30:18So.
30:18Yeah, that's good.
30:19You look vibrant too.
30:20Exactly.
30:21So that's actually a good segue to my questions.
30:25I like to ask creatives,
30:27thinking about your creative process
30:29as a weather forecast,
30:31how would you explain that?
30:34Your creative process as a weather forecast?
30:37It's very much like
30:40Atlanta or Seattle.
30:41So like at one minute,
30:42it could be really clear out
30:43and then 10 minutes later,
30:45a great cloud rolls in.
30:46So it's like, it's almost like,
30:48you can't plan for something.
30:50Like you almost gotta just go with the flow
30:52and you gotta be prepared for things to shift and change.
30:57Sometimes like,
30:58I explain it almost like cooking, right?
31:00Like I have these ideas
31:02and I keep some of them on the main burner
31:06because I gotta like cook them
31:07and I gotta like stir fry,
31:08make sure that it's getting cooked.
31:11Other ideas,
31:11sometimes I push them to the back burner
31:13and I put the pot on and I let it simmer on low.
31:16So it's like,
31:17I got this ebook that I've been working on
31:19for like four months.
31:20I was going hard, going hard, going hard.
31:22And then I had to put a pause on that.
31:24I had to put it on the back burner
31:25because I had to do some other stuff,
31:26push it to the front.
31:27So it's like, that's how creatively I move is like,
31:30okay, what is priority?
31:31What needs to go on that main big eye on the stove
31:34where you like cooking up
31:35versus what can go in the back on the back burner
31:39and kind of just simmer.
31:41I mean, speaking about cooking up,
31:43what are some things you're gonna enjoy later on?
31:46I got reservations for a Filipino restaurant.
31:49I'm Filipino.
31:49So there's a Filipino restaurant down the street
31:52and me and my family like to go there.
31:54So treat my family to dinner tonight and yeah.
31:57Okay, okay.
31:59Definitely.
31:59What about your favorite dish?
32:01I'm Filipino.
32:02So anything with rice, honestly,
32:03curries, stir fries, anything rice based,
32:06I would tear it up.
32:08Okay, okay, okay, okay.
32:10So anybody else trying to get in, mentor, intern,
32:15have a talk, you do coffee?
32:17I do tea.
32:18Sometimes I do coffee, but yeah, a little bit.
32:21A little wink, wink if anybody want to know.
32:24Curry, stir fry with the rice and tea.
32:28So what's your favorite tea?
32:30I drink a tea called Puerh.
32:32It's P-U-E-R-H and it's a fermented tea.
32:36So a lot of people don't know this about tea,
32:38but all tea comes from one plant.
32:40One plant, okay.
32:41So if it doesn't come from this one plant,
32:44it technically isn't even a tea.
32:45And I think it's called a Camellia cemensis plant.
32:47That's where you get green tea, black tea, white tea,
32:50all of the teas come from this one plant.
32:52When you grow this one plant, Camellia cemensis,
32:55you can chop down the leaves
32:57and depending on what you do with those leaves,
32:59you can get green tea, you can get black tea,
33:01you can get oolong tea, you can get.
33:03But if it doesn't come from that plant,
33:04it's actually just herbal water.
33:08It's like herbal tea, but it's not even a tea really.
33:11You can't call it a tea.
33:12So like when you drink mint tea or any other tea,
33:15if it doesn't come from that plant,
33:16it's not really a tea.
33:17But since they take the Camellia cemensis plant,
33:21they chop it down, they dry the leaves,
33:24you can get green tea.
33:25If you roast it, you can get black tea.
33:27And then if you ferment it, you get puerh tea.
33:30And when you ferment, you get probiotics and prebiotics
33:33and that's where you get a lot of like the healthy
33:36microbiome, gut health kind of stuff.
33:38Like, I'm not sure if you ever took prebiotics
33:40or probiotics, but it's usually something fermented
33:42like kimchi, sauerkraut, any of those things
33:46because they have living organisms in it
33:48that will help feed the good bacteria in your body.
33:50Wow, you sound like a holistic medical doctor.
33:53You know what's funny enough is actually
33:54my whole first year of college was to become a doctor.
33:57I switched my major in college to become an engineer.
34:01Wow.
34:02So I love learning about health.
34:03I love talking about anything spiritual health,
34:06you know, all of that stuff.
34:08Okay, okay, okay.
34:09I love that.
34:10Because it's always needed going back
34:12to that health as well.
34:14And then what made you make that shift
34:16from studying to be a doctor into like audio?
34:20You know what's funny is I interviewed a black doctor.
34:22So they told me, they said,
34:24hey, if you want to become a doctor,
34:25you got to go find somebody who does
34:28what you want to do and interview them.
34:30And I said, bet.
34:31So I went online.
34:32I found this doctor,
34:34because I wanted to study naturopathic medicine.
34:38So I found this naturopathic doctor.
34:39He was this black dude.
34:41And I was like, bet.
34:42You look like me.
34:43You do what I want to do.
34:44I emailed him.
34:46I was like, yo, I want to do an interview for you.
34:47I'm studying to become a naturopathic doctor.
34:49He goes, responded right away.
34:50He's like, bet, let's do it.
34:52So we hop on Zoom and,
34:55or actually it was Skype at the time or something.
34:56So we hop on a video call and we're talking
34:59and he goes, do you actually want to wake up
35:02every day and work with sick people?
35:04And I had not ever thought of that.
35:07My whole entire first year of like,
35:09I want to become a doctor.
35:10I want to be telling all my counselors,
35:11everyone around me is like,
35:12yeah, he's going to become a doctor.
35:13He framed it in a way I was like, dang.
35:16One question, why?
35:17I was like, dang.
35:18I was like, I do not want to wake up
35:20every morning and work with sick people.
35:22And he goes, just because you love learning
35:25about something doesn't mean you need
35:26to turn it into a career.
35:27One more time, one more time, one more time.
35:30Just because you love something,
35:32love learning about something doesn't mean
35:33you need to turn it into a career, right?
35:36I could love knitting or I could love golfing.
35:39That doesn't mean I need to turn that into my career.
35:42It could just mean something that you love
35:43learning about and that you're passionate about.
35:44It doesn't need to become your career.
35:46So the minute he said that, I was like, dang.
35:49Okay, maybe I just love learning about natural medicine
35:51and I was like, maybe I don't want to become
35:53a naturopathic doctor.
35:54And all that doubt, I think he started seeing it.
35:57And he goes, let me ask you this.
36:00What is something you could wake up
36:02and do every single day?
36:04And I was like, music.
36:08And he goes, because I was already making music
36:10every day at the time.
36:11I'm with my homies, we're writing raps,
36:12we're downloading beats on YouTube,
36:14we're trying to figure out how to record
36:15and all this stuff.
36:16We're doing this every day.
36:18And I'm like, dang, he's right.
36:20So I'm like, yeah, I can do music every single day.
36:22He says, do that.
36:25That was the end of that phone call.
36:27I just had this pit in my stomach.
36:29I was like, dang.
36:30So I went back to my counselor
36:31and I said, yo, switch all my classes.
36:33He goes, what do you mean?
36:34And I had 23 credits at the time.
36:36I was like, bro, switch all my classes.
36:37He's like, but we picked out a school,
36:40we had this map played out.
36:41I was like, bro, we gotta pivot.
36:44I was like, bro, we gotta pivot.
36:45I was like, sign me up for every single music class.
36:48And he was just like, are you serious?
36:50And I was like, sign me up
36:51for every single music class.
36:53And I was like, bet.
36:56So the next day I literally walked to the music building
36:58and in the college I went to,
37:00it's like you got the science department,
37:02you got the automotive, you got all these buildings
37:04and then way off on the side is this music building
37:07because we make all this noise and it's loud
37:09so they put us off in the cut.
37:11I remember walking through this trail to get there
37:13and I'm like, man, this place is crazy.
37:15I'm like, what?
37:16I walk in the first doors
37:19and all I hear is music coming from every direction.
37:22I hear people singing.
37:23I hear pianos, I hear saxophones, I hear,
37:26and that just like, it just this warm feeling in my body.
37:29I was like, this is where I need to be.
37:31I was like, this is it.
37:32And I walked in and I took one piano class
37:35and I was sold.
37:37I was like, this is, I'm like,
37:38I literally that day I was like,
37:39I'm getting every music degree.
37:41I seen every music degree they offered
37:42and I was like, I'm getting all of them.
37:44My counselor is like, bet, let's do it.
37:46So I took like 23, 24 credits per quarter,
37:50vocal lessons, bass lessons, music production,
37:52I took any class that they offered.
37:55I took it, I was just like, I wanna learn it.
37:57And ended up about a year into that
38:00they noticed me at the studios
38:02because the studios were ran by these managers
38:04and the manager was like,
38:06hey, who's that kid that shows up at 7 a.m.
38:09every morning?
38:10He's like, he's here before I am.
38:12Like the boss showed up at eight.
38:14I was there before him
38:15and then he left at 5 p.m. or 6 p.m.
38:18and I was still there.
38:19He goes, yo, that dude is here every single day
38:22and they're open on the weekends.
38:23I'm there literally Monday
38:25all the way back again till next Monday.
38:28And I'm in there like learning how,
38:30like what is his microphone?
38:31I'm like learning how to make cable.
38:33I'm literally learning everything.
38:34And then the studio manager pulled me to the side.
38:36He goes, hey bro, you're here so much
38:39and I can clearly see you have like a deep hunger
38:42and a deep passion for all this stuff.
38:44He goes, I wanna open up the work study program for you.
38:46He's like, I closed it a couple of years ago
38:48but he's like, I just haven't seen a student this hungry.
38:51And he goes, I wanna hire you on as a work study.
38:55So from that day on,
38:57I was making I think $12 an hour being there.
39:01Cause he was like, bro, you're already here
39:03every single day for like more than 10 hours.
39:05He was like, you might as well get paid to be here.
39:08He blessed me with that job at 18.
39:10And then by the time I graduated,
39:12the work study had ended
39:13cause work study is only for students.
39:16So I graduated and he goes,
39:18hey bro, I wanna offer you a full time position here.
39:20And I was like, bet.
39:22So and then I ended up not taking the full time
39:24because I had so many other gigs
39:25but I ended up doing a part time there.
39:28And yeah, that was just a huge blessing
39:30working in those studios.
39:32And people would come to the studios and be like,
39:33hey, we need somebody for this project or whatever.
39:37I was the first person.
39:38They were like, you gotta get Tybo.
39:39So I did weddings, I did conferences.
39:41I did all of these things just working at that studio
39:43and made so many connections
39:45and built a reputation in Seattle for like the tech.
39:49So you go out to Seattle and they're like,
39:50oh, you need a honey?
39:51They'll probably be like, oh, get Tybo.
39:53I'm like, I don't even live there no more.
39:54So yeah.
39:56And that's amazing, amazing, amazing story.
39:58So even talking about hobbies outside of music,
40:02outside of studying natural medicine,
40:05what are some of your hobbies or passions?
40:07Bro, I got too many.
40:08I got too many.
40:08Like I literally, if you come to my house,
40:10I got a three bedroom house.
40:11Every single room is a studio
40:13and I'm always doing something.
40:15Like different types of studios.
40:17Yeah, so I got a virtual studio.
40:18I got like green screen where you can like click a button
40:20and do any backdrop and it looks like,
40:22most people when I'm on the green screen,
40:24they don't even know.
40:25Like they're like, bro, you got a new studio?
40:27I'm like, click another button, it changes.
40:29They're like, wait, what just happened?
40:32I do 3D printing.
40:33I do laser engraving.
40:35I make jewelry.
40:37You'll see me on my story.
40:38I got a bunch of gold and silver.
40:40I melted down.
40:41I'll play with diamonds and stuff.
40:42So I've made chains for myself.
40:44I've made Cuban bracelets.
40:47I've made a bunch of rings for the shorties
40:49that I'm dating and stuff.
40:51So yeah.
40:51So I love jewelry.
40:53I love anything arts and crafts,
40:54anything creative, honestly.
40:55Like I love cooking as well.
40:57I'll see a recipe on TikTok of that.
40:59I want to try to make that.
41:01So anything creative.
41:01I'm like a real big creative person.
41:04So yeah.
41:06Wow.
41:06I love that.
41:07Even got a chance to check out the green screen
41:10yesterday and that's just amazing where technology is.
41:14I know green screen has been around for a long time
41:17in the Hollywood movies and like you said,
41:19virtual setups.
41:21It's amazing.
41:23So for someone that wants to get into green screening
41:25where there's some equipment that they'll need.
41:27You need lighting, good lighting.
41:29I mean, if you give me some really good lights
41:31on the iPhone, I could make some green screen footage
41:33and really you don't need a lot of like back
41:36in the day you used to need like Adobe
41:38and you need all this software.
41:40And then honestly you got CapCut.
41:42CapCut got green screen removal.
41:44Blink, boom.
41:45Now you just put whatever you want.
41:47Now you got AI backgrounds.
41:48Like I used, even like a year ago I used to design.
41:52Like I used to have to go into the software
41:54and create each element and place a plant.
41:56Like I was in a 3D software creating these rooms.
41:59Now you got AI.
42:00You just prompt 60 seconds.
42:02It generates you whatever you want.
42:04And then you can revise it.
42:05You know, put my logo in the back or put this.
42:07I was like, there's no excuse
42:09of why you can't do no green screen content nowadays.
42:11It used to be the entry was like really, really high
42:15but now it's like you could do it from, you know,
42:17cell phones and bring lights off.
42:20Wow.
42:21So, so much to learn.
42:23And like you said, technology is advancing
42:25so it's like no excuse at all.
42:28No excuse at all.
42:30One popular way.
42:33So going back to them early days,
42:37starting a business, hustling, doing all of that,
42:41what did you see yourself in those moments?
42:43Like, did you see yourself in a position you are now
42:46or do you say someday I'ma make it?
42:49Someday I'ma make it.
42:50Someday it's gonna be this way.
42:52Like what was your mindset?
42:53I was one of those delusional people.
42:55Like at 12 years old, 13 years old,
42:57I'm telling all my friends like,
42:58hey bro, I'm about to get that Lambo.
43:00I'm about to get it.
43:01And everybody around me is like, yeah, right.
43:05Yeah, like bro, I literally come from homelessness,
43:08from the street.
43:08I used to hold up signs to get money, like all of it.
43:11And I'm delusional in my mind.
43:13I'm like, no, bro, I used to be like,
43:15yeah, no, I get that high rise crib.
43:17I'm about to get that car.
43:19And-
43:19So you had to visualize.
43:21Oh, absolutely.
43:22And then the thing is,
43:22if you read any of my horoscope stuff,
43:24I got this birthday book.
43:25Any birthday book or horoscope that I've ever read,
43:28it always says something about manifestation.
43:30So I literally have been able to manifest anything
43:34that I've ever thought of.
43:35And what's crazy is I used to manifest bad stuff.
43:38I used to be like, man, I hate that person.
43:40I wish something bad would happen.
43:41And then stuff would happen.
43:42I'd be like, ooh.
43:43I'm like, yo, I probably shouldn't think bad stuff.
43:46And that's why the power of the mind is so strong.
43:49So I only like to consume healthy stuff.
43:52Even my feed, I try not to consume anything negative
43:55or anything bad,
43:56because those things will plant seeds in my mind
43:58and those seeds can grow.
44:01So I've always been good with manifesting.
44:05Even what's crazy about podcast summit
44:07is I was getting all of these podcast summit ads
44:10before I even went to podcast summit.
44:12I remember the two years ago,
44:14it was like ad, ad, ad, all on my feed.
44:16And it used to piss me off because I used to be like,
44:19bro, I've shot over 400 episodes of the podcast.
44:21I know more about podcasts than any of those people.
44:24I'm like, and I was like, bro, I deserve to be there.
44:27Literally, that's what I'm saying.
44:29And I'd never been to a podcast summit.
44:30I'm seeing these ads.
44:32One day I get a call, and it's David Shands.
44:36I answer it.
44:37He's like, hey, bro, I need somebody at podcast summit.
44:40Are you available?
44:42Look at God right there.
44:43Look at God, wow.
44:45It's literally, I've seen the ads
44:46for like two or three weeks,
44:47and I'm like, I need to be there.
44:49I deserve to be there.
44:51Boom, I get a call from David Shands.
44:52He's asking me to be there.
44:54So it's like stuff like that,
44:57just simple manifestations of like,
44:59or even I DM'd people
45:01that I wanted to set up studios for a year ago.
45:05And now those people are hitting me up,
45:06bro, how much you cost?
45:07I'm like, bro, I'll pay you right away.
45:09So it's like, yeah, no, exactly.
45:12Like chasing all these people,
45:13and then now these people are chasing you.
45:15So it's like, yeah.
45:18Like you said, manifestation,
45:20even like you said, the thoughts and the seeds,
45:24like even the words,
45:25like even coming from a recording artist standpoint,
45:29my last track wasn't a song.
45:31It was an affirmation track,
45:32like an eight-minute affirmation track
45:34called Alien Affirmations, one, two, three,
45:38which is like my angel number.
45:40And then alien stems from my whole brand,
45:43my artists, Alien Eye Play,
45:44and then now Alien Eye's photo.
45:46So yeah, people are like, oh, what's your last song?
45:49It was actually an affirmation track.
45:51You know, shift in your mindset.
45:53My last song was fuck 2020.
45:56So 2020 was your last?
45:57Yeah, that was the pandemic.
46:00I had a lot of feelings.
46:01Yeah, exactly.
46:01I was like, yo, and I think I made it
46:03right at the end of the year.
46:04I was like, yeah, this year has been shitty.
46:06I was like, yeah, I'm just gonna make a diss track
46:08to 2020, and everybody back home was like,
46:10yeah, fuck 2020.
46:12What about your favorite song that you made?
46:16Favorite song that I made?
46:18I would probably say anything off my first album,
46:21because here's the thing, is when I first started,
46:22I was like, I put so much effort and time.
46:25I spent one year making my first album,
46:27and it was only eight songs.
46:29But each phase, I had to go through the beat selection,
46:33the writing, the mixing, the mastering.
46:38I described it as if you had to make 100 burgers, right?
46:42You wouldn't go in and just make one burger,
46:44wrap it up, make the next one, right?
46:46What you would do is you would prep.
46:48You would lay out all the buns.
46:49You put the patties on.
46:51You would lay all the tomatoes.
46:52Like, you would do it all in a batch, right?
46:54So you could do it more efficiently.
46:56So when I made my first album,
46:57I did it just like that.
46:58I selected all the beats.
47:01I selected all the song tracks.
47:02I went and wrote all the things.
47:04I went into the recording.
47:04So each one of those was a stage,
47:07and that took a whole year to make.
47:09And I feel like that process,
47:11it just made these tracks that I'm like,
47:14I'm really proud of.
47:15Anything after that, I stopped putting that effort in,
47:18because I realized that music is about consumption, right?
47:23If it took me one year
47:24to make all the eight of these tracks,
47:28and it only takes you 20 minutes to listen,
47:30I'm like, was it really worth it?
47:32And then that's when I started realizing,
47:34okay, let me get better at creating
47:36to where I can literally make a whole album in a month.
47:39And I was like, yo,
47:39I need to get better with the creativity
47:41where I can crank.
47:42It was more about, what is it?
47:46Not quality over quantity.
47:48I was trying to go,
47:49I started with quality over quantity,
47:51but then I switched.
47:52I was like, yo, let's do quantity.
47:53And so then I started cranking out tracks.
47:55And I feel like that is what got me that muscle,
47:59where it's like, now, if we sit down,
48:00you play one beat right now,
48:01I could write you a track in 20 minutes,
48:03record it, mix it.
48:04We can have a track done by four o'clock.
48:07Okay, I got to be out there.
48:08We gone?
48:09Exactly.
48:09And that's where I wanted to be.
48:11But before, my creativity process was like,
48:14oh, now I got to select a beat.
48:15I got to get inspired to write.
48:16I got to get...
48:17So I was like, no, I got to crank these out.
48:19So anything off my first album, to answer your question,
48:21my first track is called Tybo Intro.
48:24I just love that song, you know, play it anytime.
48:26And I just, it's a vibe, but yeah.
48:29Well, as you would say,
48:31explaining and explaining the process in different stages
48:33sounds like editing, like multi-cam editing,
48:37post-production.
48:38So is there like a workflow you have for editing?
48:42I've talked about the pre, the production and the post.
48:45I think that's trance.
48:47Yeah, the three P's or the five P's.
48:48I think that, I think I think about all production
48:53in that way.
48:53Like, even though I was talking about my album,
48:55I went into pre-production, then I went into production,
48:58then I went into post-production.
48:59So if you're asking mainly about
49:01the post-production process,
49:02I feel like that is when I'm transferring everything
49:05and making sure like, I always use references.
49:08Like, I feel like as an engineer,
49:11they taught me how to use references early on,
49:13and I transferred that into every other skill
49:15that I used.
49:15Break that down, references.
49:17Yeah, so when you're mixing a song,
49:20let's say you just recorded this track and you say,
49:22hey Tybo, I want you to mix and master this track.
49:25What I'm gonna ask you for is,
49:27hey, I want you to find a song that is similar to this
49:30that we can use as a reference
49:32so we know that the final product
49:34should look something like this, right?
49:37And it's the same thing if you're a photographer,
49:39I'd say.
49:39Wait, wait, wait, because you hit a key point.
49:43Something like this, not exactly,
49:45but something like this.
49:47Because I get that a lot.
49:48Like, oh, it's not, it's something like that.
49:50No, exactly, same with photography.
49:51Like, if I'm a photographer and I'm like, hey,
49:54or if I'm a model, I'm like,
49:55hey, I want to shoot with this photographer.
49:57I'm gonna give him reference photos.
49:58I'm gonna say, hey, I like these, these looks.
50:01I want to go for something like this.
50:03So I always use references for everything I do,
50:05whether it's lighting, video.
50:07Like, I'll look at a diary of a CEO.
50:10I'm like, oh, is this a reference?
50:11You want it like this?
50:12This is moody, this is dark, this is intimate.
50:13And they're like, no, I want more light,
50:15or I want more like, I want Joe Rogan,
50:17or I want this Call Me Daddy podcast, whatever.
50:20Like, I used them as a reference point, essentially,
50:22to get the client to where they want to go.
50:24Okay, okay, okay.
50:26Now, as we approach the end of this episode,
50:31I would like to hear your biggest lesson
50:33that you learned throughout your whole career.
50:36I would say, provide value, and the money will come.
50:40Like, that's really the biggest lesson
50:44everywhere I go, I'm trying to provide value.
50:46And that's before I even think about money.
50:48And I think that the people who provide the most value
50:51will never have a money problem.
50:53I love that, that is true.
50:55What about the biggest or the greatest insight,
50:58a business insight that you learned?
51:00You know what's crazy is I don't do this now,
51:03but somebody said that if you don't have
51:06monthly recurring revenue in your business,
51:07you don't have a real business.
51:11And I thought of that, and I was just like,
51:13man, that's a really good concept,
51:14because if you think about Netflix
51:16and all of these streaming platforms,
51:18they have your money every month coming in.
51:21So as entrepreneurs and creators,
51:23if we are starting from ground zero every month,
51:27where we have to go out and find new gigs,
51:29new clients, or whatever,
51:30it's like, do you really have a real business?
51:32And I was like, dang.
51:33So that's kind of something new that I'm thinking about
51:35is like, okay, how do I work in that monthly revenue?
51:41Where it's like, and you know,
51:42and especially for me,
51:44I know if I did a school community where I taught this stuff,
51:47it's like people easily would join my Patreon,
51:50my school community, whatever,
51:51and that's that monthly revenue
51:53where it's like people just every month
51:55are getting that value, but also paying, so.
51:59That is true.
52:00So we can see a school community or Patreon coming soon?
52:03Honestly, yeah, no, probably.
52:04I'm just so busy with this high ticket studio stuff.
52:08It's like the energy that it takes for that.
52:11I gotta kind of weigh out the options,
52:14but soon enough, you guys will probably see.
52:15Well, you know, you don't always have to be
52:17the face of it or run it.
52:19You can always hire someone or have someone organize it
52:22or have prerecorded videos and then.
52:25But you know, me being a passion,
52:27like I view everything like my baby.
52:29So I'm like, that's my child that I get.
52:30Even if you paid me like $99 a month
52:32or even $20 a month, right?
52:34You're gonna get the same treatment
52:35as my 5,000, $10,000 client,
52:37because I don't view the money as like,
52:40oh, you paid me more, I'm gonna give you more value.
52:42It's like, no, you're coming to me.
52:44You're gonna get the value no matter what.
52:46So that's why I prioritize more of the higher ticket stuff.
52:50I'm like, do I really wanna do the community?
52:51But eventually I will, like what you're saying.
52:54Okay, no, it's nothing wrong with it.
52:56A high ticket is definitely a good thing.
52:59My audience is creative entrepreneurs,
53:02mainly beginning creative entrepreneurs.
53:04What is one thing that you would leave them?
53:07I already said this, but don't give up,
53:08because here's the thing.
53:10We are so quick to beat ourselves up,
53:13but really let the world do that.
53:15You should be encouraging yourself.
53:17You should be uplifting yourself.
53:18So the minute I hear somebody talking down about themselves
53:21or beating themselves up, I'm like,
53:22yo, don't do that.
53:24The world will do that for you.
53:26You need to be the one uplifting.
53:27You need to be the encouragement.
53:28You need to be the vessel,
53:30because you are the most important thing
53:32at the end of the day.
53:33Nobody's gonna give you that motivation.
53:34Nobody's gonna wake you up
53:35and do the things that you have to do.
53:37So, you know, work in that internal,
53:40like, you know, let it shine from the inside out.
53:43I love it.
53:45And this was an amazing, amazing interview,
53:48but for someone that has a couple minutes,
53:52what is three to five takeaways you would like to share?
53:56Give me a topic, give me.
53:58This whole interview,
53:59even if it's something you didn't get to mention.
54:02Audio, I wanna go over audio real quick.
54:06Try to get your microphone as close as you can.
54:08Like, if you get this microphone right here,
54:10you guys are gonna hear the difference, right?
54:12It's gonna be bassy.
54:13It's gonna be, it's gonna sound like I'm on the radio
54:15versus if you just move it slightly back,
54:17like even this, the frequency response
54:20from one to two inches of movement,
54:22like, it's crazy.
54:24Like, you can hear it.
54:25Like, if I'm like, yo, hey guys, what's up?
54:27Versus, hey guys, what's up?
54:28So, try to get as close as you can to the microphone.
54:31That would be my one thing about audio.
54:33Two, I'm gonna go over lighting.
54:36One thing about lighting people don't realize
54:37is every time you double your distance,
54:41you lose 75% of the power.
54:43Now, let me, let me.
54:44Double your distance, you lose 75%.
54:46Now, I'm gonna break it down.
54:47These are gonna be some numbers.
54:48You might have to show some stuff on the screen,
54:49but check this out.
54:50Yes, yes.
54:51If I have this light in front of me
54:53and it's at 100%, right?
54:58If I have it four feet away and at 100%,
55:02if I move it back eight feet,
55:04you'd be like, oh, it went down to 50%.
55:06But really, it went down to 25%.
55:09So, a lot of people don't realize
55:11the closer you have the light,
55:13the more luminance you actually get.
55:16So, it's called the inverse law.
55:18It's the inverse law theory.
55:21It's like the, pretty much just saying
55:23every time you double a distance, you lose 75%.
55:26So, try to keep your lights as close as you can.
55:29Like, as close as you can,
55:30especially if you don't have a really bright light.
55:32You can notice the distance too.
55:34Like, you just move the light closer.
55:36You're like, whoa, how'd it get way more brighter?
55:38Like, it's just, it's a law of physics.
55:41So, that's for that.
55:42And then video,
55:44make sure you pay attention to the skin tones.
55:46Like, I see a lot of these videos,
55:48the skin tones would be crazy.
55:50It'd be all purple or green or just like the red
55:54or it's like, use a reference.
55:56We went over the reference photo.
55:58Yes.
55:58Make sure that those skin tones
56:00look like the reference photo.
56:01And if you don't have a good reference photo,
56:03use like news stations and broadcasts
56:05and like real television.
56:06Cause they're gonna give you like the accurate skin tone
56:09that are actual colors and you can look
56:11and be like, wait a minute, my skin looks real pale.
56:14Like, why it look like, my stuff look gray,
56:16look like alien-ish, like.
56:18Alien.
56:19Exactly, I forgot that in there.
56:21But yeah, no, so pay attention to your skin tones
56:23when it comes to video.
56:24And if you can't get like the right look,
56:27believe it or not, chat GBT knows how to make luts now.
56:29So you can actually drop in an image of like,
56:34let's say a Batman movie and you're like,
56:36hey, I want this look on this footage.
56:39It will literally make you a cube file.
56:40It'll make you a lookup table file.
56:42Like, and then you can take that lookup table
56:44and just drop it into Premiere or whatever pro.
56:46You can get that same exact look, so.
56:51Well, I know you mentioned something yesterday
56:53about like the background from the subject
56:57to like 10 feet minimum.
56:59The further the better.
57:00Or the bokeh.
57:01Like even if we just did a small example of this,
57:04like we would move this all the way.
57:06Like we would be up against the wall.
57:08Like I tell people, you're gonna feel uncomfortable
57:10the way I set it up.
57:10You're gonna be like up on the wall,
57:12but it's gonna look crazy.
57:14Like it's gonna look good
57:15like when you actually see the final product
57:17because you're so separated from the wall
57:18and it just looks blurry and looks good.
57:21Okay, so we gonna move these chairs up
57:23for the next, okay, okay, okay.
57:25But a lot of spaces can't, you can't do that.
57:28So you gotta leave room for the lights
57:29and now you gotta adjust everything, so yeah.
57:31Yeah, unfortunately.
57:33But what is one question that I didn't ask
57:36that I should have asked?
57:40Honestly, I feel like you had really good questions, bro.
57:42I can't even think of anything you didn't ask.
57:45Like you had some really good questions, brother.
57:47Or to flip it, what is one powerful question
57:49that you were asked throughout your whole lifetime?
57:54When did you know you were special?
57:58And I'd have to say is like when I was like homeless,
58:01like in the shelters and everything,
58:03like I remember all of the people,
58:05like even like the homeless bums
58:07and like you're around some characters in the streets,
58:10but even then they saw this light within me
58:12and I felt like, I was like, okay, I am special.
58:15Even though I'm like in these crazy predicaments
58:17and these crazy situations, I was like, I always knew.
58:24And then last question,
58:26what is legacy for you, Tybal Audio as a person
58:30and then as a business entrepreneur?
58:33People talk about like heaven and hell, right?
58:35And I think that the concept for me is like your legacy.
58:40When you think of a name like Bob Marley, right?
58:43You think great things, right?
58:46And I think that his legacy is living heavenly, right?
58:51Because people think great things of him.
58:53Versus you think of somebody like Adolf Hitler.
58:57That's like, you don't think of good stuff, right?
59:00So I think that his legacy is living in hell, right?
59:04I don't know if these places are actual places we go,
59:06but as far as your legacy,
59:08like I wanna be a heavenly legacy
59:11where my legacy lives in heaven.
59:13Like people praise and talk good about me.
59:15Like I don't want anybody to be like,
59:16yeah, you screwed me over, you scared me, whatever.
59:18Because that's how you get a negative legacy
59:20and your name lives in hell.
59:22So like that's kind of how I view legacy
59:25is like just what you're leaving behind
59:27and what people remember you for.
59:29Okay, okay, okay.
59:31And last and final question.
59:33Where can people find you, book you, all that good stuff?
59:37Yeah, y'all can find me at Tybo Audio on all platforms.
59:40T-Y-B-O-A-U-D-I-O.
59:44And if you guys wanna connect with me,
59:45you guys can just go to UpgradeMyStudio.com
59:47or just shoot me a DM, honestly.
59:49And we can talk in there and we can get you all set up.
59:52Yes, and make sure you don't hit that typo.
59:55It's typo, not like the cardio, Billy Banks.
59:58And thank you again, this is photographer Jackson Steve.
1:00:01Jackson of Alienize Photos Media
1:00:03bringing you another episode
1:00:05of Alienize Photos Industry Talk.
1:00:08You can follow me on social media at Alienize Photos
1:00:13and then AlienizePhotos.com if you wanna book,
1:00:16consult, all that good stuff.
1:00:19Thank you again, Tybo.
1:00:20My brother.
1:00:21Appreciate you.
1:00:22Thank you.